SIC Maui just announced that champion paddler Lincoln Dews from Australia is joining their global team. SIC Maui also announces its full 2020 Global Team roster.

The folks at Paddle Logger have made a commitment to donate 1% of their annual sales, not profit, to support non-profit organizations focused on the environment.

Gone are the days of applying huge amounts of sunscreen or wearing thick, heavy clothes to protect one’s skin from the sun’s harmful UV rays while on the water. But what’s the alternative?

2019 was a year full of adventure, thrills, learning, and more. There were a few trends that caught on this year that caught the attention of our editorial staff here at Supconnect. Here are 3 of the biggest trends of 2019:

Pelican International Inc. announces today the acquisition of substantially all Confluence Outdoors LLC assets, located in Greenville, South Carolina.

The International Canoe Federation’s first stand up paddling world championships finished with record viewing figures, record country and athlete numbers and record-breaking times after three days competition in Qingdao in China.

Oscar-nominated filmmaker Joe Berlinger travels the globe with legendary windsurfer and pioneering waterman Robby Naish, a 24-time world champion whose quest to master the world’s longest waves unexpectedly reveals his vulnerabilities as a competitor, mentor and father.

SIC Maui, and the WPA (World Paddle Association) announce an all-new ONE CLASS SUP racing series. One Class racing made its debut in an exhibition event in May at the 2019 Salt Life Cup in Columbus, Georgia.

GenRation (GR) is a heartfelt collaboration between ocean-enthusiasts, entrepreneurs and champions of past, present and future. GenRation embodies the waterman lifestyle inspired by self-betterment and next-level performance.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in September below.

Now that the Supconnect Awards have wrapped with our winners announced we wanted to give a special shout out to those who had the most votes, what we call, the People's Choice Awards.

With the 10th Annual Supconnect Awards wrapped up and the winners announced we here at Supconnect wanted to give you a bit of insight on the deciding factors that led to the choosing of this year’s winners.