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PREMIUM NARRATIVE WITH QUANTIFIABLE RESULTS

SUPCONNECT has been covering stand up paddling since 2007, before the sport was even recognized as an industry. While still called My Local Lineup, SUP quickly started to dominate our coverage in a time when no publication wanted to touch the sport. To remain true to our commitment to stand up paddling, we rebranded as “SUPCONNECT” in 2010 and have continued our wholehearted support for SUP since then. Not only has SUPCONNECT been dominating the digital voice for the sport, but even our staff has made remarkable contributions. Andre Niemeyer, our publisher, has also founded the Standup Paddle Industry Association (SUPIA), which is the official trade group for the sport, bragging of over 200 business members worldwide. Supconnect reaches up to 250,000+ people weekly, has deep industry-roots and continues to lead as the most innovating digital platform in its space.

 

The Pricing is equivalent to your typical full-page, spread, inside cover, and back cover print ads, except that they deliver far more range and depth, with a very calculated and measured mix of banners and content marketing, all weekly tracked and with stunning measurable value.

SUPCONNECT

MOST INNOVATIVE SINCE 2007
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MEMBERSHIPS

WE SUPPPORT OUR INDUSTRY

DEMOGRAPHICS

EFFECTIVE AUDIENCE TARGETING
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Demographic Stats
 

WHAT'S NEW

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  • WN events calendar 450x410
  • WN awards 450x410
  • WN newsletter 450x410
  • WN 360 report 450x410

PRODUCT REVIEWS

WORLD'S MOST COMPREHENSIVE SUP REVIEW PLATFORM
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Our Expert Editorial Team has personally reviewed 175+ stand up paddle board models from 2017 to 2020, paddling, weighing, and comparing them to each other. We begin our review process in the summer, when the Supconnect staff travels various industry tradeshows like the Summer Outdoor Retailer Show, Paddlesports Retailer and Surf Expo where the industry congregates to showcase their newest models. And finally, through all of winter, we meet with individual brands back in San Diego, California, where we get a chance to paddle, weigh, and compare even more stand up paddle boards. The end result is the world's most comprehensive review of stand up paddle boards to-date, selecting the best paddle boards of the season, and offering an in-depth analysis to be found nowhere else.

SUPCONNECT AWARDS

RECOGNIZING THE BEST IN THE BIZ

The Supconnect Awards started in 2010 as a way of recognizing individuals that made exceptional contributions to the sport. As such, it’s the world’s first and original awards in the stand up paddle industry.

SPECIAL EVENTS

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  • JAN
    COLD STROKE, HANOHANO
  • FEB
    SUWT TURTLE BAY/ SUNSET
  • MAR
    SUWS (UAE), NOOSA FESTIVAL, SHOOTOUT
  • APR
    CAROLINA CUP, SUWT/S (BRAZIL)
  • MAY
    ISA PUNTA SAYULITA, STANDUP FOR THE CURE
  • JUN
    SANTA MONICA PIER, MOUNTAIN GAMES,
  • JUL
    MAUI TO MOLOKAI, SWISS PADDLE CHAMPIONSHIP
  • AUG
    OUTDOOR RETAILER, SHOWDOWN
  • SEP
    SURFEXPO, 11 CITY TOUR, SUWT/S (HUNTINGTON)
  • OCT
    BOP, SUWS (TURTLE BAY), HELLENIC
  • NOV
    MOROCCO, HENNESSY’S WORLD CHAMPIONSHIPS
  • DEC
    PADDLE ROYLE, NAUTIC SUP PARIS CROSSING
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  • jan
    Photo of the Year, Winter Product Guide
  • feb
    Beginner Tips
  • mar
    Race-Theme Sponsor Giveaway SUPConnect
  • apr
    Race Tips, Spring Product Guide
  • may
    Most Beautiful People in SUP
  • jun
    River/ Fishing-Themed Sponsor Giveaway
  • jul
    Editor’s Choice Awards, Summer Product Guide
  • aug
    Gear of the Year Awards at Outdoor Retailer Show
  • sep
    Athlete, Brand, and Shop Awards at Surfexpo
  • oct
    Fall Product Guide, People’s Choice
  • nov
    People’s Choice Awards, Holiday Gift Guide
  • dec
    Yoga-Themed Sponsor Giveaway
 
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