Industry

In light of the CoronaVirus pandemic that has hit hard in the past couple of weeks major events in the standup paddle industry are being cancelled and postponed.

The International Canoe Federation has awarded the 2021 Stand Up Paddling World Championships to Balatonfured, Hungary, at a board meeting in Barcelona.

The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020.

SIC Maui just announced that champion paddler Lincoln Dews from Australia is joining their global team. SIC Maui also announces its full 2020 Global Team roster.

The folks at Paddle Logger have made a commitment to donate 1% of their annual sales, not profit, to support non-profit organizations focused on the environment.

Gone are the days of applying huge amounts of sunscreen or wearing thick, heavy clothes to protect one’s skin from the sun’s harmful UV rays while on the water. But what’s the alternative?

2019 was a year full of adventure, thrills, learning, and more. There were a few trends that caught on this year that caught the attention of our editorial staff here at Supconnect. Here are 3 of the biggest trends of 2019:

Pelican International Inc. announces today the acquisition of substantially all Confluence Outdoors LLC assets, located in Greenville, South Carolina.

The International Canoe Federation’s first stand up paddling world championships finished with record viewing figures, record country and athlete numbers and record-breaking times after three days competition in Qingdao in China.

Oscar-nominated filmmaker Joe Berlinger travels the globe with legendary windsurfer and pioneering waterman Robby Naish, a 24-time world champion whose quest to master the world’s longest waves unexpectedly reveals his vulnerabilities as a competitor, mentor and father.

SIC Maui, and the WPA (World Paddle Association) announce an all-new ONE CLASS SUP racing series. One Class racing made its debut in an exhibition event in May at the 2019 Salt Life Cup in Columbus, Georgia.

GenRation (GR) is a heartfelt collaboration between ocean-enthusiasts, entrepreneurs and champions of past, present and future. GenRation embodies the waterman lifestyle inspired by self-betterment and next-level performance.