Industry

GenRation (GR) is a heartfelt collaboration between ocean-enthusiasts, entrepreneurs and champions of past, present and future. GenRation embodies the waterman lifestyle inspired by self-betterment and next-level performance.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in September below.

Now that the Supconnect Awards have wrapped with our winners announced we wanted to give a special shout out to those who had the most votes, what we call, the People's Choice Awards.

With the 10th Annual Supconnect Awards wrapped up and the winners announced we here at Supconnect wanted to give you a bit of insight on the deciding factors that led to the choosing of this year’s winners.

After more than 6 weeks of deliberation the staff here at Supconnect is excited announced the 2019 Gear of the Year Awards winners from our 10th Annual Supconnect Awards. As a brief background of the Gear of the Year awards, there were 9 categories for products to be nominated and an additional Overall gear winner.

After more than six weeks of deliberations and intense evaluations we are pleased to announce the winners of the 10th Annual Supconnect Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.

PADL is introducing a new way to rent paddleboards right from your smartphone, and will be launching a new station this week at the Village of Key Biscayne’s Beach Park.

Coursing through the heart of downtown Fort Collins, Colorado, the Poudre River is now home to the country’s newest whitewater park.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in August below.

Tomorrow August 1, is the last chance for free retailer, media and non-profit registration at the 2019 Paddlesports Retailer industry show.

Stand On Liquid, an industry-leading stand up paddleboard company, is the exclusive retailer for a limited edition Smokey Bear Air inflatable paddleboard package in honor of the iconic character’s 75th birthday.

We have been very much looking forward to returning to Brazil for this widely anticipated stop of the 2019 season, and while it will not serve as the APP World Tour Finals as planned (due to logistical and sponsorship challenges), it will be a premier APP World Qualifying Series Race as we lead into an exciting new era for the APP in 2020.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in July below.

For the 10th year, Supconnect has officially launched the 2019 Supconnect Awards.

Sun Country Tours and Stand On Liquid, a Bend-based stand up paddle boarding (SUP) retailer that offers the largest inventory of paddle boards on the West Coast, have announced a partnership to expand SUP recreational opportunities in Central Oregon.

PADL, a paddleboard rental station, launched at South Beach Place Hotel in Vero Beach this June. PADL is similar to bike shares popular around the country like Citi Bike.

The world’s leading inflatable SUP brand, Red Paddle Co has announced Nike Swim as the headline partner for this year’s Dragon World Championships 2019 in the beautiful setting of Lake Annecy, France.

After 9 1/2 years of providing shuttle logistics for the world’s best downwind course on the North Shore of Maui, Maliko Shuttle owner Jaecey Suda and her guiding partner, Ralf Sifford, have added a board valet service to make board rentals and logistics part of a hassle-free and world class paddling experience.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in June below.

Ahead of the official launch of the 10th Annual Supconnect Awards Supconnect has begun to gather nominations for all categories. Categories include: Man of the Year, Woman of the Year, Grom of the Year and Gear of the Year, among others.

Are you ready to turn your hobby into something more? Have you always wanted to run a business in the outdoor recreation industry? Are you ready to enjoy living a Caribbean lifestyle? Look no further. Undertoe Mexico Stand Up Paddle Board Adventures is looking for a buyer.

Hala Gear, the leader in performance inflatable standup paddle boards, is proud to announce the launch of their 2019 SUP lineup.

The world’s leading inflatable paddle board company, Red Paddle Co, have announced that the 2019 Dragon World Championships will run in unison with the Alpine Lakes tour in Lake Annecy, France.

Artech MPS launched a crowdfunding campaign to fund the development of a modular paddle board that combines the performance of a fiberglass board with the convenience of an inflatable board.

SIC Maui and the WPA (World Paddle Association) announce the debut of the “ONE CLASS” race class that officially kicked off at the 2019 Salt Life Cup in Columbus, Georgia this past weekend (May 4, 2019).

Beau Nixon is proud to announce the launch of his new SUP travel company Travel With A Paddle, which specialises in providing tailored stand up paddle holidays for paddlers of all ages and abilities.

Boardworks, an industry leader in the surf and standup paddle industries offering innovative and award-winning products, is proud to partner with Standup for the Cure, a paddling event that raises money for early breast cancer detection, treatment, and education.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in May below.

Body Glove introduces Tati’s Sanctuary, a new eco-friendly activewear collection designed in collaboration with professional surfer and 2020 Summer Olympic hopeful, Tatiana Weston-Webb. The six-piece collection consists of sports bras, tanks, sweatshirts, shorts, and leggings inspired by the Hawaiian island of Kauai.

The world’s leading inflatable SUP brand, Red Paddle Co, have just launched their new spring campaign; Just Add Air will shine the spotlight on ways to get outdoors and take to the water with friends and family this year.

The APP is proud to officially launch its 2019 Global Qualification System to provide a structured pathway to 2020 qualification to the APP World Tour.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in April below.

In a very unfortunate announcement today, SUP Magazine is announcing it will not hold the 2019 Pacific Paddle Games (PPG). Despite its decision to no longer produce the event, SUP Magazine is working with its sanctioning partner, the Association of Paddlesurf Professionals (APP), and California State Parks to explore options to bring PPG back in 2020.

Body Glove, producer of swim, active and watersports gear for 66 years, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. Body Glove aims to expand its devout fanbase and looks to rygr to lead the brand’s public relations efforts in the United States.

South End Surf Shop proudly announces the Salt Life Carolina Pro-Am to be held on April 20-21, 2019 at Wrightsville Beach, North Carolina. The fifth annual SUP Surf event brings together the top amateurs and the world’s best sup surfers to North Carolina. This contest will serve as an APP World Tour Qualifying event promoted by the World Paddle Association (WPA).

Blackfish Paddles Ltd. is pleased to announce the signing of Mr. Lincoln Dews, the number one male SUP paddler in the world, to a three year sponsorship deal.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in March below.

SIC Maui, the stand up paddling industry’s premiere manufacturer of high quality, race proven stand up paddleboards and accessories, has announced its title sponsorship of the 2019 Gorge Paddle Challenge. Now in its 9th year, the Gorge Paddle Challenge has become one of the most prestigious SUP events in the world and is recognized as a WPA-sanctioned race.

Paddlesports Retailer, the official national trade show of the paddlesports industry, has opened registration for the 2019 show, welcoming exhibitors, retailers, working media, independent reps and non-profits. The show will take place from August 26 through August 29, 2019 at Oklahoma City’s Riversport Rapids and Cox Convention Center.

To kick off the new year Supconnect is excited to announce the launch of their seasonal giveaway series. Supconnect has partnered up with some of the best SUP and outdoor brands to bring you the ultimate adventure giveaway!

The Association of Paddlesurf Professionals (APP) and the World Paddle Association (WPA) announce their newly formed partnership to unify the sport of stand-up paddling. APP and the WPA bring a combined 19 years of event management in the sport along with decades of water sports experience and knowledge to combine efforts for the best growth of the sport.

Apsu, a premium supplement company that supports the specific needs of athletes and active people, announced that it has become the title sponsor of the Apsu 12 Towers Ocean Paddle Festival 2019 in Queensland, Australia.

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in February below.

Each January the Hanohano Huki Ocean Challenge kicks off the new year with around 650 paddlers that flock to the shores of Mission Bay in San Diego, California to take part in the scenic race around the bay. One thing that sets this event apart from others is that we tend to see the event being at the forefront of industry trends.

Certified sports nutritionist and world class stand up paddleboard competitor Victoria Burgess is joining the Paddle Monster team as its nutrition coach, starting February 1, 2019.

Colorado rafters, kayakers and standup paddleboarders will have a great new playpark to surf this spring when the new Eagle River Park opens in the town of Eagle.

It was October 20, 2017. Three days before the 2017 Red Bull Heavy Water, one of the world’s most prestigious stand up paddle races and the APP World Tour’s final stop. The invite-only event had garnered the attention of the competitive SUP community as many of the world’s top stand up paddlers were ready to battle for the crown in intense conditions. 

PADL is excited to announce the launch of the World’s First Automated Paddle Sports Rental System, a paddle share solution that will bring technology to paddle board rentals similar to the way bike share platforms did for bicycle rentals.

The Association of Paddlesurf Professionals (APP), sanctioned by the ISA (International Surfing Association), announces that the Pacific Paddle Games (PPG), Stand Up Paddling's most revered event, has become an official stop of the 2019 APP World Tour ... and beyond.

The new SIC Maui 2019 Collection offers some exciting new shapes and designs, breaking away from traditional SIC aesthetics. From a brand whose claim to fame has been solid colors, straight lines, and heavy on premium race boards, their 2019 range mixes things up with beautiful graphics and colors on all new surf, touring, and all-around models.

The annual SUPIA Summit that began on Wednesday, October 3, sparked conversations surrounding the current state of the SUP racing scene and where the industry is headed.

At the start of September, French rider Olivia Piana said farewell to her then sponsor 425 Pro, thanking the brand and giving them her well wishes. Her unexpected departure had many guessing as to what would ultimately be her next move.

Infinity SUP, one of the leading manufacturers of high-performance SUP Designs in both race and surf, is pleased to announce the new appointment of Brent Ackland as Infinity SUP Regional Sales Manager for Eastern/Central USA.

Surf Technicians, LLC is proud to announce that it has signed a long-term agreement with premiere sports distribution company Jorcani Sports, S.L. to distribute, market and sell Surftech products throughout Europe, the Canary Islands and Scandinavia.

In 2018 Surftech and prAna collaborated to create the ultimate line of Stand-Up Paddle (SUP) boards, paddles, and for 2019 they’re back at it! Blending prAna's versatility and Surftech's art of technology, together both Surftech and prAna are proudly introducing a collection with amazing aesthetics, proprietary constructions, and sustainability features.

In just two weeks time, October 3-4, 2018, the SUPIA (Standup Paddle Industry Association) is set to host their 6th annual Leadership Summit addressing the most pressing issues facing our Paddlesports Industry today.

Hydro Holder is a brand new product helping you to attach almost any items to your Stand Up Paddle Board or any water craft! It is now available to pre-order via Kickstarter.

The Grey Duck Group has announced the launch of the Quetico14, a revolutionary new touring SUP. The patent pending Quetico14, which comes standard with the Greyduck Portage System, is an industry first transport system that allows a paddle board to be carried overhead with ease.

Red Paddle Co has announced the launch of a revolutionary inflatable paddle board. The Compact 9’6” on pre-sale now, is a full-sized SUP that folds down to half the size of a regular inflatable paddle board while not compromising on paddling performance.

For the first time ever brands both big and small in paddlesports gathered in downtown Oklahoma City for the Paddlesports Retailer (PSR) show. The Supconnect team went to the show with no expectations, as it was the first time our staff has attended the show, and below are some takeaways upon returning back to San Diego.

Boardworks, a leader in the surf and standup paddle industries and proud partner of Standup for the Cure, a charity paddling event that raises money for early breast cancer detection and treatment, announces the event’s triumphant return to Seattle, Washington.

Standup for the Cure, the nationwide stand up paddling event that has raised over a million dollars to support breast cancer detection, treatment and education, announced today that its sold-out Standup Muskegon event raised over $100,000, surpassing fundraising efforts in much larger cities.

At the request of the Portuguese Surfing Federation (FPS), the Portuguese Court of Arbitration for Sport decreed an injunction against the Portuguese Canoe Federation (FPC), ordering it to refrain from organizing, collaborating or giving support to the 2018 ICF Stand Up Paddling World Championship, scheduled for August 30th to September 2nd, in Viana do Castelo and Esposende, and that circumvented the laws of the sport.

In just a few days voting will close on the 9th annual Supconnect Awards. With thousands of votes already submitted for athletes, brands, gear, shops and sales reps the input from the SUP consumer and industry has been great.

As Standup for the Cure 501c3 writes fundraising checks to Susan G Komen Orange County, CA and Susan G Komen Michigan they are preparing to bring their unique event to the Pacific Northwest for the 2nd year. After seven successful years, Standup for the Cure, alongside its national sponsors, Boardworks Surf, and Barefoot Wine, announce Standup for the Cure, Seattle to benefit the Puget Sound Affiliate of Susan G. Komen.

In its first ever summer show in Denver, the Outdoor Retailer annual tradeshow brought a lot of changes to the to experience of the show for the SUP (stand up paddle board) industry. Changes were both good and bad but the overall change in venue seemed to be a positive one. Here are a few takeaways from the show.

Body Glove International, a leading watersports and outdoor active brand since 1953 has announced the signing of legendary athlete, speaker and philanthropist Chris Bertish as an official ambassador.

The International Surfing Association (ISA) has referred the ongoing dispute with the International Canoe Federation (ICF) over the governance of StandUp Paddle (SUP) to the Court of Arbitration for Sport's (CAS) Arbitration process, seeking a resolution in the best interests of the athletes and the sport.

The International Surfing Association (ISA) welcomed the support of the Association of PaddleBoard Professionals (APP) and the elite, professional athletes of StandUp Paddle (SUP), after they jointly released a statement recognizing the ISA as the sole world governing body for the sport.

Athletes from all over the world, including Germany, USA, Spain, Great Britain, Mozambique, Algeria and France, have already registered for this year’s inaugural International Canoe Federation Stand Up Paddling World Championships in Portugal.

In partnership with the Association of Wind and Watersports Industries (AWSI) and Supconnect has officially launched the 2018 Supconnect Awards.

The International Surfing Association (ISA) has announced that Wanning, China will host the 2018 ISA World StandUp Paddle (SUP) and Paddleboard Championship from November 23 – December 2.

In a recent announcement made by the International Canoe Federation (ICF) Esposende, Portugal was announced as the location of their inaugural SUP World Championship to be held later this year. Now in a recent turn of events, the Portuguese Surfing Federation has made a statement saying that the ICF and this event will not take place because it is simply against the Portuguese Laws.

Following recent media reports, the International Surfing Association (ISA) has set out further key details to address misinformation about the governance of StandUp Paddle (SUP), including claims by the International Canoe Federation (ICF) that they are acting out of the best interests of the athletes.

The International Canoe Federation (ICF) has expressed hope a resolution will be reached with the International Surf Association over the management of Stand Up Paddling (SUP) activities before the ICF hosts its first SUP World Championships in Portugal later this year.

This summer, retailer, manufacturer, instructor, sales rep, coach and media members of the SUP Industry Association are teaming up to hold fun, safe, and beginner-friendly events across North America known as SUPIA SUP Days.

Rogue Built by Boardworks, an authentic core performance SUP and surf brand, is proud to announce its title sponsorship of the 2018 SUP EuroTour, a stand up paddleboard series that unifies Europe’s biggest summer races. Now in its fourth year, the EuroTour is one of the largest stand up paddle race series supporting the growth of the European stand up paddling community.

Ahead of the official launch of the 9th Annual Supconnect Editor’s Choice Awards Supconnect has begun to gather nominations for all categories. Categories include: Man of the Year, Woman of the Year, Grom of the Year and Gear of the Year, among others.

San Diego based brands, Surftech and prAna, together have created the ultimate line of women’s-specific standup paddle boards (SUPs), paddles, and accessories. With prAna’s outdoor experience and Surftech bringing the art of technology, the brands are ecstatic to be recognized by Outside Magazine for the 2018 Gear of the Year award.

For the past year, the Editorial team at Supconnect has been working long and hard on the second edition of their biggest launch to-date: the Supconnect Reviews. The Supconnect Reviews are an in-depth collection of highly detailed reviews of products in the stand up paddle (SUP) market.

Could waterman Kai Lenny be joining team SIC? On April 10, 2018, the APP World Tour posted photos to social media of Red Bull athletes Kai Lenny and Infinity's Izzi Gomez, filming a promo reel for the upcoming Red Bull Heavy Water later this year. In the photos, Lenny is spotted riding and perusing around San Francisco with the all new SIC Maui RS.

As Surfing approaches two years until its Olympic debut at the Tokyo 2020 Summer Games, the International Surfing Association (ISA) has ramped up the development of its coaching and instructing initiatives to help promote the worldwide growth of Surfing and Stand Up Paddling (SUP), particularly in non-traditional surfing nations.

The Paddle League has revealed “stage two” of its plan to help unify the sport, bringing together 41 regional events across 24 nations in a bid to provide a more stable foundation for the future of stand up paddling.

In the midst of national conversations surrounding gun control legislation and the NRA following the tragic school shooting in Parkland, Florida in February, several large retailers have cut ties with the NRA or partners that are associated with the NRA in response to consumer boycotts.

Annabel Anderson of New Zealand, the fastest and world’s top-ranked standup paddle board woman each year since 2012, will take a break in early 2018 for surgery to address a “long-term and horrifically painful ailment” and to fully recover from a serious concussion sustained earlier in the year.

his year, 1,798 Americans will have the opportunity to get outside and enjoy ongoing outdoor experiences, thanks to prAna Explorer Grants. As part of these nationwide grants, Environmental Charter Schools received $5,000 to support its work to engage 120 students from Environmental Charter Middle School in SUPKids Camp that teaches kids water safety and environmental education outdoors with stand up paddle boarding.

Kokua Trading Co is excited to officially welcome World Champion and the Queen of Sup/Candice Appleby to the Kokua team. With countless accomplishments, and a genuine spirit of aloha that precedes her, it’s easy to see why many refer to Candice as the “GOAT” (greatest of all time). Here at Kokua Trading Co. we are humbled and honored to partner with such a talented and well-respected athlete.

Adventures continue for Great Lakes surfer Daniel Schetter, the cold water endurance athlete whose story went viral last month as the “Ice Beard Surfer” who brought -30 F Big Lake surfing to the world.

Stand up paddle environmentalist Bob Purdy has sadly passed away after a battle with cancer. Purdy lived in Ucluelet, British Columbia and had a deep connection to the natural world and its waters. He dedicated several years of his life to stand up paddling and was the founder of Paddle for the Planet and World Paddle for the Planet Day, a global initiative to send a “Wave of Change” around the world.

SIC Maui announces the release of their all new competitive downwind race board, the Bayonet. Developed through ongoing collaboration between SIC Shaper Mark Raaphorst and the SIC team athletes, the Bayonet offers experienced paddlers a high performance downwind board like none other before.

SIC Maui announces their fastest and most versatile all-water race board yet, the RS Series. In 2017, countless hours of R&D culminated into final prototypes that would be put to the test in technical, long distance, sprint, and downwind races in order to validate the RS as one of the fastest, most well-rounded, all-water race boards in the world.

Boardworks is honored to announce the addition of standout waterman and paddle athlete, Mo Freitas, to its Pro Team. Coming off an impressive 2017 season, the 20-year-old Hawaii native is gaining momentum in both surf and stand up paddle (SUP) events and will begin this next competition season as part of the Boardworks family.

Seychelle, a perennial Top 10 standup paddle racer and SIC Maui team rider, is joining the Paddle Monster coaching squad for the 2018 paddle season.

Champion stand up paddle boarder (SUP) Annabel Anderson is the latest sports star to join Air Tahiti Nui’s ambassador ranks with the New Zealander looking forward to further finessing her sport in one of the world’s leading paddling destinations, the Islands of Tahiti.

Garden & Gun magazine today announced Ian Balding Paddle & Surf of Wilmington, NC as a runner-up in its eighth annual MADE IN THE SOUTH AWARDS, in the OUTDOOR category.

The world’s number one inflatable paddle board brand Red Paddle Co, have released their latest brand video, ‘It’s Time’. After recently unveiling their latest collection of industry leading inflatable paddle boards, this video is a rallying cry to paddlers all over the world to get out and explore their world.

This year 1,798 Americans will have the opportunity to get outside and enjoy ongoing outdoor experiences, thanks to prAna Explorer Grants. As part of these nationwide grants, Environmental Charter Schools received $5,000 to support its work to engage 60+ students from Environmental Charter Middle School in SUPKids Camp that teaches kids water safety and environmental education outdoors with stand up paddle boarding.

SAN JUAN CAPISTRANO, California - Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, is pleased to announce dates for its 2019-2022 tradeshows. Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter for innovation and ideas for the outdoor industry.

The new and improved Paddle Logger App is now available on iOS11.

After ordering boards for paddleboard company Stillwater Paddleboards with his Chinese manufacturer and settling for the use of substandard products, Keith Quien, owner of a paddle board rental/sales shop in Florida, is now shooting himself in the foot after not demanding original equpiment for his paddleboards. Read his story below.

On Thursday, September 28, 2017, the Stand Up Paddle Industry Association (SUPIA) welcomes all businesses in the SUP industry to attend their 5th Annual Industry Edge networking event, a Leadership Summit addressing prominent issues in SUP sports today. Hosted at the Dana Point Yacht Club, the event will bring together leaders from across the industry in an effort to develop solutions to these pressing problems as well as find new strategies for success within today’s retail environment.

With the 8th Annual Supconnect Editor’s Choice wrapped up and the winners announced we here at Supconnect wanted to give you a bit of insight on the deciding factors that led to the choosing of this year’s winners.

After two months of deliberations and intense evaluations we are pleased to announce the winners of the 2017 Supconnect Editor's Choice Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.

Each year at the September Surf Expo show Supconnect, along with the AWSI, hosts an Industry Awards Party following the show on Friday. This year however, Hurricane Irma has other plans.

With Hurricane Irma growing and Category 5 winds charging towards Florida, the Orlando Surf Expo is experiencing some setbacks. One of the show’s exhibitors, Surftech, recently announced that they are pulling out of the Orlando expo for safety reasons. Surftech CEO John Vance released this statement early Wednesday morning on Facebook.

NSP is proud to announce its collaborations with coconut water producer Harmless Harvest in the production of its 2018 range of NSP Cocomat surf and SUPs. In this partnership Harmless Harvest supplies NSP with coconut husk waste from its Organic for Life – Social & Fair Trade Certified organic farms.

San Diego based brands, Surftech and prAna, together have created the ultimate line of women’s-specific stand-up paddle boards (SUPs), paddles, and accessories.

VIRUS is excited to announce the apparel partnership with the USA SUP & Paddleboard Team, that will be representing their country at the 2017 ISA World SUP and Paddleboard Championships (WSUPPC), held in Denmark on September 1 - 10, 2017.

Boardworks, a SoCal-based leader in surf and standup paddle (SUP), today announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008. This announcement comes on the heels of the company’s appointment of Rogue founder Rick Karr as Boardworks’ new general manager in January 2017.

For years Surftech surfboards and paddle boards have featured a number of more sustainable materials and is proud to announce the partnership with nonprofit Sustainable Surf to verify our boards as ECOBOARDS.

New this year the Stand Up Paddle Industry Association (SUPIA) has announced an East Coast Summit for the paddle sport industry. Similar to their summit held on the West Coast annually, the SUPIA Industry Edge is a two part Leadership Summit addressing the most pressing issues facing the Paddlesports Industry today.

Cutting-edge surf company breaks the corporate mold with return to its riverside roots.

After years in the making, the new Gatorshell Technology is poised to be the next game changing innovation to be introduced by the Darkroom gurus at BOTE.

For the last time in Salt Lake City, outdoor enthusiasts gathered to view the latest in products and innovations in outdoor goods and gear coming to the market in 2018. While much of the show was the same there were definitely a few things that are worth noting from this year’s show.

Carlsbad-based Surftech, a stand-up paddle (SUP) and Surfboard manufacturing company announces its collaboration with BLOOM, a materials development company, to develop deck pad traction on select 2018 models of paddle boards.

Demo day at the September Surf Expo show is where consumers and retailers have the chance to test the new gear first hand from all their favorite brands. Attendance however has seen quite the decline in recent years, more likely than not due to the unideal venue that has been host to the demo day. That is until now…

After the Outdoor Retailer show announced earlier this year that they would be leaving Salt Lake City the big question of where they they would relocate to arose. Now, just weeks before their final Summer show in Salt Lake City the Outdoor Retailer has announced their new home: Denver, Colorado.

In partnership with the Association of Wind and Watersports Industries (AWSI) and presented by Turtle Bay Resort, Supconnect has officially launched the 2017 Supconnect Editor's Choice Awards.

Surf Expo, the largest and longest running watersports and beach lifestyle tradeshow, announced today their Demo Day on September 6, 2017 will be held at a new location, Bill Frederick Park at Turkey Lake in Orlando, Florida, less than 10 miles from the Orange County Convention Center.

Climate change is a hot topic that’s for sure, but the reality is that most people feel pretty powerless when it comes to making a difference, and so find themselves hoping & wishing that governments will somehow fix the problem. SUPkids and Project Blue founder Linzi Hawkin discusses some ideas on how to make a change.

Keeper Sports Products LLC is proud to announce the signing of Florida’s own Jazmine Dean as an ambassador/Spoke person for the Scott Burke line of surf and stand up paddle boards manufactured by Keeper Sports Products LLC.

Aaron Kramer, President & CEO, announced this week that Kwik Tek officially changed its name to Airhead Sports Group.

BIC Sport (France) reaches agreement with FLOW Sports, Inc. (USA) for the worldwide rights to operate, market and sell SIC (Sandwich Island Composite) stand up paddle board products.

Love paddling and traveling the world? Want to get paid to paddle and travel the world? Popular web and TV series, Facing Waves, is looking for a new host to join the show.

The International Surfing Association (ISA) and the Association of Paddlesurf Professionals (APP) World Tour are proud to announce a partnership that will mark a new era in the leadership and development of the sport of StandUp Paddle (SUP) worldwide.

After almost 25 years in the surf, SUP and paddle industry West Coast Paddle Sports owner Bob Long is going to retire and is putting the shop up for sale, and is ready to pass the reigns on to the next generation of paddlers to mind the shop.

For the past year, the Editorial team at Supconnect has been working long and hard on their biggest launch yet: the Supconnect Reviews. The Supconnect Reviews are an in-depth collection of highly detailed reviews of products in the stand up paddle (SUP) market. With this launch, Supconnect has created the World’s largest SUP review platform.

For the first time ever customers across the US can rent a standup paddle board or kayak online and have it delivered to their doorstep for a convenient, affordable experience on the water.

The Association of Paddlesurf Professionals (APP) and Hawaiian Airlines are proud to announce a new partnership for the 2017 APP World Tour.

Bluerush, F-One & Manera in North America today announced a partnership to take Standup Paddleboarding (SUP), Kiteboarding and Foiling to the next level in Northern California.

Outdoor Retailer is pleased to announce an enhanced paddle initiative with new experiences to be introduced at Summer Market, July 26-29, 2017. In addition to the Open Air Demo returning to Jordanelle, there will be new clinics, education programs and networking sessions available to help drive consumer engagement and sales.

KIALOA brings their expertise in paddle design to the SUP market once again and introduces an all new entry level SUP paddle.

The International Surfing Association (ISA) has announced that men and women will participate in equal numbers for the first time at the 2017 ISA World StandUp Paddle (SUP) and Paddleboard Championship, held in Denmark from 1-10 September.

After an epic start to the 2017 season at Sunset Beach last week, the APP World Tour is proud to announce the kick off to its partnership with CBS Sports Network this week with a series of airings of its 2016 Show series.

If you could use some help in achieving your goals and want to partner with a brand that shares the same love for the water and paddling as you, Aqua Marina could be the perfect fit for you.

VIRUS Performance announced the addition of decorated professional paddler, Danny Ching to their team.

Waterman League today announced the appointment of REDTORCH as their official Digital Agency for its APP World Tour.

Seychelle Hattingh and Kody Kerbox have signed on to SIC’s Global Team, joining existing teammates Lina Augaitis, Caio Vaz, Andrea Moller, Livio Menelau, Jeremy Riggs and moving from the National Team to the Global Team, former Olympian Tamas Buday.

Already one of the biggest and paramount paddle gatherings in the world, the West Marine Carolina Cup is expanding in 2017 with the addition of a one-day retailer-only trade show, a nine-mile outrigger canoe race with six-person teams, and a 6.5-mile junior championship standup paddle board race for youth under 18.

Following in the footsteps of SUP legends Travis Grant and Titouan Puyo, NSP is proud to add New Zealand’s Marcus Hansen to their international rider lineup.

Confluence Outdoor names SUP industry veteran Rick Karr as General Manager of Boardworks, a surf and stand up paddleboard (SUP) brand out of Carlsbad, California known for its innovative and award-winning boards, paddles and accessories.

With the backing of Starboard SUP and support from Port Denarau Marina, Tavarua Island Resort and a host of other important local players, the ISA was able to successfully hold a Deep Blue, more “ocean-friendly” event.

The Waterman League Group, known for its professional paddle surfing racing and surfing league is pleased to announce it has closed a Series A round of financing.

There’s been talk for a while about new trade shows coming to the stand up paddle market but in late 2016 those rumors were no more when a new Paddle Expo trade show for paddle sports was announced. And now there are talks swirling that the existing demo day at the Carolina Cup is expanding into a regional trade show. 

Red Paddle Co have announced the launch of their latest campaign ‘A Bag Full Of…’ which aims to identify the real passions behind why people hit the water with their trusty inflatable paddle board.

With the Outdoor Retailer show announcing new dates for their Summer Show and moving to June instead of August in 2018, the paddlesports industry is in sort of a limbo as the June dates just don’t work for the industry as it’s peak season. With this change, a new paddlesports show is being put together in Madison, Wisconsin, set for mid-September, 2017.

What is the SUPIA (Stand Up Paddle Industry Association) all about? Learn more about the organization and annual conference through the 4th SUP Industry Association SUMMIT, which takes place every year in Dana Point, California.

The 2016 Fiji ISA World SUP and Paddleboard Championship is set to kick off on Saturday, November 12, in the tropical paradise of Fiji when the Opening Ceremony inaugurates the competition in Port Denarau. All 26 National SUP and Paddleboard Teams featuring 244 athletes have announced their rosters to compete in the SUP Surfing, SUP Racing and Paddleboard Racing disciplines for the week of competition to come.

Outdoor Retailer, Outdoor Industry Association (OIA) and Grassroots Outdoor Alliance are pleased to announce a collaborative new national tradeshow calendar for the betterment of the industry reflecting the changing needs of the marketplace.

The International Surfing Association (ISA) and the Local Organizing Committee for the 2016 Fiji ISA World SUP and Paddleboard Championship, Tourism Fiji, have set a new standard in sustainable practices by aiming to make the competition, which will take place from 12-20 November, carbon neutral.

The 2017 Cocomat SUP range introduces the all new Cocomat Performance Touring, as well as NSP’s deep red to their already popular blue and natural earth tones on the Cruise and Allrounder models. Made with natural coconut husk fibers from naturally sustainable plantations, NSP has created some super light boards with some of the best strength to weight ratios in the market!

Now that the Supconnect Awards have been wrapped it's time to bring back a fan favorite, the Supconnect Polls -- the People's Choice Awards, where you, the consumer, the fan, the people who make this sport so awesome, can decide who your favorite athletes are, where the best SUP destination is, what the best video from the year was and more! You nominate, you vote, and YOU DECIDE!

During the Summer Outdoor Retailer show in Utah held in August a forum was held with stand up paddle industry leaders. The forum gathered experts and industry professionals to discuss the state of the SUP industry, safety and regulations, the future of our industry, and more!

NLand Surf Park will open Friday, October 7, 2016. NLand, North America’s first surf park, offers world-class surfing in the heart of Texas Hill Country.

In the 2016 Annual Starboard Dealer Meeting held during the first half of this week in San Diego, California, Starboard not only introduced their new products and what to expect for 2017 but also they showcased their move towards becoming a more sustainable company and to make their contribution to keeping our oceans and waterways clean.

Water sports are a great way to exercise, but in life it’s all about choices. SCUBAJET accepts the challenge and brings the most popular aquatic activities to the next level. The water sports gear impresses with an innovative design and allows to make decisions based on individual needs by combining motor power and paddling.

With the stand up paddle season winding down for North America there’s no better way than to close out the season with a bang. Over the next week or so, a few of the biggest events in stand up paddle boarding (SUP) will hit the West Coast of North America all in the span of a week. Here they are:

After two months of deliberations and intense evaluations we are pleased to announce the winners of the 2016 Supconnect Editor's Choice Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.

FUSION®, a worldwide leader in lifestyle entertainment, announced today the introduction of the world’s first purpose-built portable watersports stereo – FUSION STEREOACTIVE. With built-in Bluetooth audio streaming, AM/FM radio with weather-band available in the U.S. and USB audio playback, STEREOACTIVE is packed with features.

Non-profit Sustainable Surf announces the next evolution of the ECOBOARD Project, which is the first independent consumer-facing “eco-label” for surfboards.

Surftech announced today that it has signed all-around water warrior, Brennan Rose to their global team. Brennan is as diverse as any athlete on the water being equally at home on a 14’ race SUP as he is on a 5’10” shortboard, making him a perfect fit for the Surftech family. When he’s not surfing or paddling, you’ll find Brennan cooking, training, freediving, bodysurfing or fishing.

The 7th Annual Supconnect Editor's Choice Awards presented by Turtle Bay will announce its 2016 winners this Friday, September 9, 2016. Supconnect will be announcing the winners at the AWSI (Association of Wind and Water Sports Industries) Awards Party during the Surf Expo show in room S310 at 6pm.

Hala Gear, the gold standard in inflatable standup paddleboard design and performance, is hitting this year’s Surf Expo with a slew of new innovations, including its new price-point-friendly Rival line and patent-pending  Hybrid Inflatable Carbon™ Technology that achieves 300% more rigidity than other boards.

Confluence Outdoor, the parent company of eight premier watersports brands, will lead Surf Expo’s expansion into the kayak, canoe and paddle markets. Wilderness Systems kayaks and accessories, Perception and Dagger kayaks, Adventure Technology paddles, and Harmony accessories will be at booth #2242.  Boardworks, makers of leading surf and stand up paddleboards, will be at booth #2042.

Surfing America’s Board of Directors announced a new, comprehensive plan for the growth of SUP and Paddle Boarding in the United States. The new program includes:  Development of the first ever SUP and Paddleboard National Championships, creation of two regional qualifying events and requirements to become an elite member of the 2017 US SUP & Paddleboarding team and more...

Mike Doyle Surfboards and SUP is pleased to announce the signings of Jay Rosene and Frank Davis to their external sales team. Jay will be handling the Vancouver and British Columbia territories while Frank will cover the southeast interior states of Tennessee, Alabama, Georgia and the eastern regions of both North and South Carolina.

Focus SUP Hawaii is excited about the recent hiring of Shain Logeais as its Director of Sales. With the growth in sales and distribution the need was there for a strong director of sales to handle and support the growing demand for the Focus SUP Hawaii line of SUP boards.

The International Surfing Association (ISA) is continuing to spur the global development of Stand Up Paddle (SUP) with the certification of over 150 ISA SUP instructors across 12 countries since April 2016.

Supconnect is excited to announce the launch of the 2016 Editor’s Choice Awards! This year is even better than 2015 and we’re thrilled to reveal not only the 2016 nominees but also introduce a brand new category! Read more…

Effective immediately, the executive director of Surfing America, Greg Cruse announced the new 2016 Coaches for the USA SUP/Paddleboard team and key addition to Surfing America Board of Directors.

For more than 26 years Surftech has been pioneering composite technologies in board design and construction for surfers around the world. In partnership with the NSP and BARK race lines, Surftech’s signature blend of technology, performance and durability will be the choice for many racers at the 20th anniversary Molokai-2-Oahu Paddleboard World Championships (M2O).

Registration for the 2016 Pacific Paddle Games presented by Salt Life is officially open! The Pacific Paddle Games presented by Salt Life will be held at Doheny State Beach in Dana Point, California, September 30 through October 2, 2016.

Red Paddle Co. North America., the United Kingdom-based maker of high performance, inflatable stand-up paddle boards, has selected Backbone Media to lead its North American public relations outreach program.

Pink is the theme this fall during Breast Cancer Awareness Month as Hyatt Regency Maui Resort and Spa hosts its third annual Maui Paddle for a Cure event on Saturday, October 1. Maui Paddle for a Cure is a fun, non-competitive event for stand up, kayak and canoe paddlers along the beautiful shoreline of Ka’anapali Beach that raises funds to benefit Susan G. Komen.

Red Bull Heavy Water, arguably the most intense stand up paddling event in the world, is announced as part of the 2016 Stand Up World Series circuit, with an event window from September 1 to 28. The location will guarantee 40 of the world’s best SUP athletes, waves over 10ft. high, and consist of an open course that stretches 12km (7.5 miles), starting at Ocean Beach and finishing just past the Golden Gate Bridge.

Gear up and get excited because the 2016 Supconnect Editor’s Choice Awards kicks off in just two short weeks! After a massive makeover of the Supconnect Awards and ground breaking success in 2015 we’re very excited to launch the awards again this year as we’re gearing up for another great year.

After 7 years of serving in a variety of coaching positions for Surfing America, the current head coach of the USA SUP/Paddle board team, Ian Cairns, has decided to step down.

Standup for the Cure Announces 2nd Annual Muskegon Event to benefit Susan G. Komen Michigan and Support Local Women Needing Breast Health Services.

In celebration of the United Nations designated World Oceans Day, nonprofit environmental organization Sustainable Surf is proud to announce that leading Stand Up Paddleboard & Windsurf brand, Starboard, has joined their ECOBOARD Project program as their newest partner.

This World Oceans Day sees the official launch of SUPKids, an educational program for 5-12 year olds designed to teach kids SUP, water safety & environmental education. Starboard & SUPKids are now rolling the program out globally, and looking for SUP schools, stores & athletes who would be interested in becoming SUPKids delivery centres.

September 26th-29th event in San Diego combines cutting edge land-based training from Mark Verstegen’s elite performance organization with on-water expertise from PaddleFit founder Brody Welte.

SIC (Sandwich Islands Composites) Maui announces the signing of Andrew Logreco to the National Team.

Introducing the FOBOX from Four Oceans Paddle—a simple, innovative business-in-a-box targeting the growing water sports recreation market. The FOBOX is a customized standard shipping container that comes equipped with everything needed to start a profitable business.

Today, Jobe Watersports launched its Summer Job of a Lifetime Contest, which will send two winners on a stand up paddle boarding (SUP) road trip around the Western United States this summer.

It’s that time of year again! During the entire month of June, events will be held all over the US, Puerto Rico and as far as Switzerland, focused on getting young people outside and on the water enjoying the fastest growing water sport – Stand Up Paddle boarding. SUPIA Youth SUP Days are designed to get as many kids on the water as possible, with a focus on educate in skills, water safety, and environmental stewardship.

SIC (Sandwich Islands Composites) announces the signing of Caio Vaz to the Global Team. “I would like to welcome Caio Vaz to the SIC Ohana,” said Jeff Baillargeon, SIC Brand Manager. “As respected as he is in the SUP community, it was clear that he was a perfect fit for the SIC team.”

BIC Sport announced its sponsorship of the REI Outessa Summit, outdoor weekend getaways for women which offers authentic outdoor adventures led by professional athletes and guides. In its inaugural year, the two weekends will be held at Kirkwood Resort near Lake Tahoe, California, from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. Registration is now open to the public.

The world famous Santa Monica Pier and Ocean Festival Sponsor Tommy Bahama, the popular beach lifestyle brand, announced today that surf guitar legend Dick Dale will headline the main stage at the always popular Paddleboard Races and Ocean Festival.

The Flatwater Foundation is pleased to announce a partnership with Tahoe SUP as the official paddle board sponsor for this year’s Tyler’s Dam That Cancer event, taking place on Monday, June 13, 2016.

Surftech announced that industry veteran John Vance will be joining the company as CEO starting May 9th. “It's a time of change in the surf hardgoods business. It’s a highly competitive market place and we are deeply committed to investing in Surftech.

The Flatwater Foundation is excited to announce the return of their annual fundraising event, Tyler’s Dam That Cancer, taking place on Monday, June 13, 2016. The Flatwater Foundation created the event seven years ago to raise awareness of the importance of mental health support and each year, Tyler’s Dam That Cancer invites participants to travel a 21-mile course from Mansfield Dam on Lake Austin to Tom Miller Dam (Hula Hut) on stand-up paddle boards.

In a series of articles we will be looking at some of the key features of training other SUP paddlers. Do you call it Coaching? Teaching? Instructing? Whatever you call it you are facilitating the learning process, and Kerr (1982) defines learning as “a relatively permanent change in performance resulting from practice or past experience”. As we will see later, there is a big difference between teaching someone a technique and them retaining it, and building upon it. 

Why did Annabel Anderson run across the finish line with the "pink panther" board from Lahui Kai when she won her 4th consecutive Carolina Cup Graveyard Race?…Because she can, thanks to the LiftSUP handle!

All of us in the Lahui Kai family would like to congratulate Annabel Anderson and Kelly Margetts on their amazing finishes at this year’s Carolina Cup. The grueling 13.2 mile, 2+ hour long paddle board race took our very own Annabel Anderson to yet another 1st place victory, securing that title again for the 4th year in a row! This girl can’t be stopped. Kelly battled hard with the world’s best paddlers and took home a strong 5th place!

Red Paddle Co a premier inflatable standup paddleboard company announced their 2016 Red Paddle Co North American Demo Tour. A 59 stop tour, taking their brand of market leading Inflatable standup paddleboards on the road around North American this summer.

The proven design/development team of Brian Szymanski and John Becker joined Lahui Kai in May of 2014 and have never looked back. Annabel Anderson, the #1 Pro woman paddler in the world, who worked closely with Brian and John in the past, came onboard in 2015. In the world of SUP design, there must be a strong passion for design, development, and testing to get to the next better shape.

Badfish is excited to announce the addition of Natali Zollinger to Badfish’s roster of Pros. Natali has been paddling Badfish boards off and on for the past couple of years and is not just a strong paddler, but a remarkable ambassador for the sport of stand up paddling.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Shark Shield has successfully completed the development of a new shark deterrent for surfers that was part funded by the Western Australian Government’s Applied Research Program (ARP). The company was provided with a $300K grant over 2.5 years to develop new technology to protect surfers following a spate of shark attacks in 2012. As a result the new Freedom + Surf is available for pre-order today.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Hawaiian athlete Zane Schweitzer will contest the 2016 The Ultimate Waterman title in New Zealand this month, replacing Australian Jamie Mitchell who is injured it was announced.

Kayalu Gear is now shipping the Kayalite‑SUP, a portable, 360° high-visibility light for stand-up paddle boards. Capable of recovering from a rollover in shallow surf or direct impact, the Kayalite-SUP represents a significant improvement over existing portable SUP night visibility solutions. Kayalu has been granted two U.S. patents for technology incorporated into the Kayalite‑SUP.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Laird Apparel LLC, a recently launched brand of functional, technically crafted, performance-based products, has set out to help make shopping and choosing products in the athleisure category easier for men. Launching a club membership this month, the company will offer a limited subscription model to the first 100 applicants beginning mid-February, 2016. The quarterly program will offer key items in the collection and a limited-edition, exclusive item accessible to members only.

Each May, OluKai holds its annual premier paddling festival on Maui’s north shore to celebrate Hawaiian culture and the traditions that surround this community. The event brings together both elite athletes competing in the world’s best SUP and OC1 races (highlighted by the legendary Maliko Downwind Run) and is also a gathering of friends and family-friendly activities in a celebration of the ocean and cultures that surround it. This year, the Olukai will take place April 29- May 2, 2016 at Kahana Beach Park on Maui.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Purps is excited to announce the signing of SUP World Champion, positive role model and health spokesperson, Candice Appleby.

Surftech, The Original Board Manufacturing Co., announced that it has officially signed outdoor adventurer Ken Hoeve to their global team. Ken is one of the biggest personalities in the paddle sports world; known for his charismatic personality and his unique way of capturing his breathtaking adventures and sharing them with the world.

KIALOA, manufacturer of innovative products for paddlers including Stand Up Paddles and Boards, Outrigger Paddles, Dragon Boat Paddles, Canoe and Kayak Paddles, Accessories and Apparel announces its 25th Anniversary.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

LXV Outdoor is bringing stand-up paddleboard company KM Hawaii under its outdoor sports umbrella. They will have the rights to all KM Hawaii SUP boards and products while founder and owner Brett Huf continues developing the brand and designing boards.

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today that all of the designs in their Originals collection are now made from 100% recycled material.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Sunfish, a sailboat you know and love, began its life in the 1950s more of a flat surfboard with a sail and a rudder on it which influenced today’s design of windsurfs and stand up paddle boards. LaserPerformance’s commitment to the Sunfish continues with the new collection of Sunfish paddle boards, the first of many Sunfish-inspired products for those who enjoy an active lifestyle on the water.

SIC Maui is extremely proud to announce the selection of Tommy Buday to join the ranks of its elite team of Global Athletes. Tommy Buday is one of the hardest working athletes in SUP and as a 3x Olympian he is certainly no stranger to competing at the highest levels of international paddle sports competition.

NSP is very proud to announce Titouan Puyo (TI2) from New Caledonia, has signed with NSP. 2015 French Champion and 2015 world number 5, Titouan Puyo is excited to join NSP as he continues his climb up the world leaderboard rankings.

The Danish documentary film Standing On Water will premiere in the U.S. at this year's Santa Barbara International Film Festival. It will be featured in the Above and Beyond section.

After seeing tremendous success throughout the past 3 years within the performance surfboard market, Ventura, California-based Varial Surf Technology is venturing into the SUP marketplace with high-performance surf SUP blanks, specifically for 8-foot and under performance surf SUP’s.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

P-Australia has officially signed professional stand up paddler, Chase Kosterlitz, to the international SUP team. During his five years as a professional paddler, Chase has competed across the United States and around the world. Throughout his paddling career, he has won some of the sport’s biggest races including the Battle of the Paddle distance race and the Lost Mills SUP Championship.

Beach-dwelling San Diego entrepreneur, Stephan Aarstol, and his SUP company Tower Paddle Boards will be featured on ABC's Beyond the Tank at 8/7c on Thursday, January 28th, 2016.

Laird Apparel and One&Only Resorts announce today a partnership between  big-wave surfer and renowned waterman Laird Hamilton’s apparel line, Laird Apparel, and One&Only Resorts. As the exclusive resort launch partner of the collection, One&Only Resorts is the only resort company to carry Laird Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

DryCASE is offering January Surf Expo 2016 attendees an exclusive first look at their latest waterproof development, the Snows Cut™ portable soft cooler. This 35 Liter super-insulated soft cooler is loaded with features and utility accessories including the company’s signature vacuum seal.

Badfish SUP is excited to announce that Brittany Parker has accepted the position of Field/Social Marketing Manager. Brittany has been a sponsored paddler for Badfish since 2012. In her new role Brittany will be representing Badfish at events during the 2016 season as well assisting with Badfish’s social media and other grassroots marketing efforts.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Surftech, The Original Board Manufacturing Company, is excited to kick off 2016 at the Surf Expo Trade Show January 14th-16th at the Orange County Convention Center in Orlando, Florida with the official relaunch of the Donald Takayama Collection, the introduction of Surftech’s signature series, the EMQ. These two additions complement the new TLPC line of boards and the recent addition of NSP to the Surftech family of brands.

WETSOX, the company dedicated to making it easier to get in and out of your cold-water gear, announced today the addition of a new ‘round toe’ style sock to their product line in response to large consumer demand.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

LXV Outdoor announced it has acquired the rights to Tahoe SUP in a pivotal step toward establishing a global platform of outdoor sports brands. It will hold the rights of all Tahoe SUP™ related products including its Stand Up Paddleboards and other unique accessory products.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Paddle Diva is joining forces with Road To Happiness Surfing and Tours to create an unique stand up paddle experience in Rincon, Puerto Rico. ​Paddle Diva will be offering: Beginner Lessons, SUP Surfing, SUP Yoga, SUP Fitness and guided tours.

The leading subscription box service for the action watersports community, Waterman’s Pack, is pleased to announce the curator of its December Pack, Kai Lenny. Kai’s package or “pack” is themed around big wave surfing and will benefit Kai’s foundation, the Positively Kai Foundation.

Tommy Bahama, the iconic lifestyle brand, and Riviera Paddlesurf, an industry leader in paddle boards, have collaborated on a select offering of paddle boards.

Starboard SUP announced this week that they will be launching a new initiative – growing the National Grassroots Team Program in the USA by enlisting 100 new Brand Ambassadors. “We see a lot of potential in the US market,” said Starboard CEO and brand visionary, Svein Rasmussen, “…and it all starts on the front lines with passionate locals who, like us, want to take SUP to the next level".

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

17-year-old Elle Chase isn’t like most juniors in high school. Elle is a full-on SUP businesswoman with her extremely successful stand up paddle and kayak rental and sale business, Chase Crew, located in Ottertail, Minnesota.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

California - Surftech, The Original Board Manufacturing Company, announced today that Ryan Mahoney has joined their sales team to manage Southern California, Southern Nevada and Arizona. Ryan will manage the territory for the Surftech Brands and NSP. The addition of Mahoney is another valuable hire for the company who has been recruiting the best in class operators to be the backbone for future growth and stability.

Boardworks, a premier surf and standup paddle board company, announced its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick Gravesen to sales rep for Southern California, and is actively searching for a new sales rep for Northern California.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Spinlister, the global leader in peer-to-peer action sports rental equipment, has announced the merger of Shurfing, an Amsterdam based sharing economy focusing on surfboard sharing. With this move, Spinlister is signaling the start of an institutionalized unification strategy for any resource strained or slow-growth sharing platforms within the sports category.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Originally from Hungary but now living and calling New Zealand home young paddlers Daniel and Bruno Hasulyo are Starboard SUP's newest members to their stacked roster of talented athletes. Here, Daniel Hasulyo dishes on what it is like joining one of the best teams in the sport of SUP.

SUPfit are excited to announce their winter plans, working with Pro SUPer and fitness guru Ryan James to bring the “Winter Sessions” to centres across the UK. Winter Training Sessions will run on a monthly basis during the colder darker days to keep you motivated, and ensuring you stay SUP Fit!

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The time has come for you, the stand up paddle boarding community to decide your favorites in the SUP community. The 2015 Supconnect Polls -- the People's Choice Awards, where you, the consumer, the fan, the people who make this sport so awesome, can decide who and what your favorites are in the SUP community, and it launches TODAY!

Southern California resident and stand up paddle endurance athlete, Will Schmidt, is scheduled to be featured in what is proclaimed as the "most inspirational hour on television". Arrow Electronics and Intersport present the 26th anniversary of "Courage in Sports" on CBS Sports Sunday, November 1st.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Laird Hamilton, big-wave surfer, renowned waterman and fitness expert, announces today the launch of Laird Apparel LLC, a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle.

50 billion plastic water bottles are used every year, billions more are used for soda and beer. That’s over 140 bottles per person! But of those 50+ billion plastic bottles used, only 31% are recycled. That means over 34.5 billion plastic bottles are ending up in our landfills, and even worse, our oceans each year! Purakai, leaders of the Ocean Friendly Revolution, have been concerned with keeping our oceans healthy for years.

Ardas and Logan Phillips of Kindred Board Co. are among 100 business builders featured in yearlong campaign celebrating the crucial role of small businesses in our communities.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Surftech, The Original Board Manufacturing Company, announced today that they have made some major changes to their executive management team as part of their ongoing restructuring initiative that began over a year ago. The changes effect sales and operations of the company and include the promotion of Ryan Guay to VP of Sales and the addition of Monique Dabbs to the position of Director of Operations.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Two local companies -- YOLO Board and The 30A Company -- announced a major new partnership that will span numerous lines of business, including retail, merchandise, rental services, tours, marketing, charities, events and more.

The Pacific Paddle Games, presented by Salt Life, has quickly become the most anticipated paddle event of the year, and not just for pro paddlers and the history-making, $55,000-prize purse on the line. Thanks to the West Marine Demo Zone, PPG is the perfect place for the beginner-to-expert paddler to try out new shapes from the industry’s best brands.

404 is proud to welcome a new and talented member to its SUP team: Noa Hopper. Considered to be one of the next big threats in SUP racing, the 16-year-old San Diego native is one of the fastest and most committed SUP racers around.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The 2nd Annual Butterfly Effect (BE) Tahoe saw over 300 women participants of all ages. Beginning at the Kings Beach State Recreation Area, the day was crystal clear and winds calm, making for a perfect day on the water and at the beach.

Hyatt Regency Maui Resort and Spa is turning pink for Breast Cancer Awareness Month with the second annual Maui Paddle for a Cure event and a variety of resort offerings and specials, all to benefit Susan G. Komen.

With over two months of anticipation built up towards the Supconnect Editor’s Choice Awards Party in conjunction with the AWSI at the Surf Expo in Orlando, Florida, the evening went off without a hitch. The Supconnect Editor’s Choice Awards were held alongside the Windsurf and Kitesurf Awards that were also hosted by the AWSI in a room packed with over 700 people, which was more than double the crowd of last year's party.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Among all of the madness from the Surf Expo and tradeshow hysteria, we've recently been informed of Werner Paddles' entire new paddle and design lineup for 2016, and it looks superb! As a brief background, Werner Paddles is a family-owned business that has been handcrafting paddles in the USA for 50 years, so they've had quite a good amount of time to fine-tune and perfect their craft.

After two months of deliberations and intense evaluations we are pleased to announce the winners of the 2015 Supconnect Editor's Choice Awards. After nominating 30 or so men, women, groms and blogs per category, and an abundance of brands and shops in the stand up paddle industry we've finally narrowed down the extremely talented pool of nominees to the final chosen winners.

YOLO Board Elite Racer Garrett Fletcher Places 1st in the Big River Regional. The newest member of the YOLO Board Race Team turns in an impressive performance in the 13 mile WPA sanctioned race down the Mississippi River.

The 6th Annual Supconnect Editor's Choice Awards is unique in that it awards not only athletes of the SUP Industry but also gear, writers and brands, all of which who work hard to further push the sport and make it better each and every year. Brand of the Year is one of the most sought after awards for the folks in the industry, and rightfully so, and here's why...

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The 6th Annual Supconnect Editor's Choice Awards will announce its 2015 winners this Friday, September 11, 2015. Supconnect will be announcing the winners at an awards party in conjunction with the AWSI (Association of Wind and Water Sports Industries) during the Surf Expo show in room S310 at 6pm.

KIALOA, building innovative Outrigger, Dragon and SUP paddles for over 24 years introduces inflatable boards, canoe and kayak paddles to support their new mission of “producing the best products for paddlers.”

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Have you ever tried throwing a 17 pound bowling ball into your standup paddle board? Chances are you haven't and that's because you would destroy your prized possession, but that is exactly what the team at Pau Hana Surf Supply is doing with their new Big EZ standup paddle board.

The squad at Sup Think Tank is very proud to have their flagship product, the LiftSUP handle used in all three of Boardworks' boards that received awards in the Supconnect Editor's Choice Gear of the Year 2015 Awards.

After launching the 6th Annual Supconnect Editor's Choice Awards on July 1st, the voting for the awards will be coming to a close in just a few days time. Voting for the 2015 Editor's Choice Awards will come to a close on August 30, 2015 and the winners will be announced at our Awards Party in partnership with the AWSI during the Surf Expo in September.

Boardworks, the manufacturer of high-performance surfboards, standup paddle boards, paddles, and accessories, swept the 2015 SUP Connect Gear of the Year Awards.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Following the Outdoor Retailer show, Naish just released the latest additions for 2016 which add even more variety to an already extensive line-up, featuring shapes for touring, racing and cruising, new constructions and an all new paddle collection.

Supconnect is proud to announce Maui Jim as a sponsor of the 6th Annual Supconnect Awards. During the awards ceremony at the AWSI Awards Party at the September Surf Expo, Maui Jim sunglasses will be given to the winners of the Awards.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Starboard Apparel’s new range of boardshorts for summer 2015 is the ultimate piece to wear this summer. Every summer has its story, so make sure this Summer's story is created wearing Starboard's range of boardshorts for men and women.

After the postponement of the Grand Slam event back in March, it was with great disappointment that the Waterman League announced the cancellation of this year’s Stand Up World Series and World Tour stop in Brazil, citing another request for postponement late in the day, leaving them no choice but to cancel for 2015.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2015 Gear of the Year Awards winners from our 2015 Supconnect Editor's Choice Awards. See the winners here.

Surftech unveiled its highly anticipated new 2016 lineup of SUP's and Paddleboards from NSP, BARK and Surftech Tuesday at the Summer Outdoor Retailer on-water demo in Salt Lake City, Utah. The “Explore” collection is an entirely new direction for the 26-year-old brand and another big step in the company’s transformation that began in 2014.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The Stand Up Paddle Industry Association (SUPIA) has recently announced the dates and opened registration for their annual 2015 SUPIA SUMMIT. SUPIA is the trade organization that handles all businesses of stand up paddle boarding.

BOTE, a leader in standup paddle board innovations, announces the debut of the newest addition to their quiver, the Grambler. A board that was developed as part of BOTE’s rapid prototyping and experimentation program called DarkRoom™, Grambler was designed specifically to be a surfing paddle board with traditional longboard feel and performance.

Calling All Adventure Seekers! Registration Now Open for Annual Sandbridge Paddle Fest & Expedition to Benefit Virginia Beach Parks & Recreation Foundation Thrilling paddle boarding adventure race scheduled for Saturday, September 26.

The 2015 Supconnect Awards in partnership with the AWSI and presented by Turtle Bay is extending the voting period for the 2015 Editor's Choice portion of their awards. The Supconnect Awards started in 2010 as a way of recognizing individuals that made exceptional contributions to the sport. As such, it’s the world’s first and original awards in the stand up paddle industry.

In grueling conditions that paired extreme heat, humidity, unfavorable tides and massive surf, the most prestigious event in the sport of paddleboarding, The Molokai2Oahu Paddleboarding World Championships concluded today.  The race was the most extreme in years with a record number of dropouts, high drama towards the finish and conditions that will live on in infamy.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Standup for the Cure event draws hundreds to Muskegon and raises $65K of local breast health programs and services. The Mitten State rivals California and Florida events in participation and fundraising.

The training has begun for Stand Up for Littles, the unique fundraiser benefitting Big Brothers Big Sisters of New Hampshire (BBBSNH). Over the past two years, the event has grown steadily and this year, SUFL will include a community of paddlers on the Stand Up for Littles journey on Saturday, August 8 to raise awareness once again.

As a paddle manufacturer, KIALOA has addressed the problem from the equipment side of the equation. At KIALOA, they have developed blade sizes that fit a paddler’s desired power needs.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The Ambry Genetic’s Standup for the Cure Presented by Riviera Paddlesurf, GLOBHE and Kaiser Permanente presented a check in the amount of $125,000 to the Orange County Affiliate of Susan G. Komen last Thursday.

Boardworks, the makers of award-winning stand up paddleboards, was one of first brands to cater to the growing legion of SUP anglers. Boardworks strengthens its dedication to fisherman this season with the release of the Tracker SUP, a new angling-specific SUP board with a fish-approved color scheme.

Outside Hilton Head announces the return its ‘Fast! Fun! Free! Paddleboard Race Series.’ The races will take place at Shelter Cove Marina on every Thursday in September (4th, 11th, 18th and 25th) at 5:30PM, with registration opening at 4:45PM.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

If you were unable to make it to the Payette River Games this year, fear not because it will be broadcast on CBS Sports this Saturday, July 11, 2015 at 12:00pm EST. One of the Presenting sponsors of the event, Werner Paddles provided excellent inside coverage of the event adding to the awesomeness that is the Payette River Games.

This week it was announced that waterman and standup paddle pioneer Laird Hamilton had made an appearance in the highly anticipated annual issue of ESPN's Body Issue where athletes are selected and pose nude to showcase their athletic form in a tasteful and artistic way. Laird appears with his wife who is also a former professional volleyball player, Gabrielle Reece.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Kickstarter campaign now launched for first-ever SDP (sit-down paddle) seats. The SDP seat that allows a paddle boarder to take a seat on his/her board and enjoy a steady kayak-like stride. While there are other SUP board seat products out there, the Padillak is the first of it’s kind to essentially transform any paddle board into a kayak, without compromising the original use the board was designed for.

Surftech announced today that Aroona Pty Ltd will become its new distributor in Australia. Surftech is the one of the world’s largest designers and suppliers of surf and stand up paddleboards globally, manufacturing brands like BARK, Channel Islands, Robert August, McTavish and others.

In partnership with the Association of Wind and Watersports Industries (AWSI) and presented by Turtle Bay Resort, Supconnect has officially launched the 2015 Supconnect Editor's Choice Awards.

Better late than never right? In preparation for the exciting launch of the 2015 Supconnect Awards, here we announce the winners for the 2014 Supconnect Awards. Now before diving into it, here are a few things to know about the Supconnect Awards.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

There is only one week left in the SIC Maui (Sandwich Islands Composites) Charitable Acts contest where the winner receives a SIC X-12.6 Air-Glide inflatable stand up paddleboard.

The fourth-annual Newport Beach event brought families, sponsors and volunteers together to promote health, fitness and progress in the fight against cystic fibrosis.

The beautiful beaches of Ocean City, Maryland will be offering more than just sunshine, golden sand and surf this summer. On Saturday, July 18th, 2015 the Ocean Games will be hosting its 3rd annual swimming and paddleboard event starting at 10:00 am just off the Boardwalk at Caroline Street.

The 2015 N1SCO season is already in full swing with races happening around the globe! Close to 80 races are currently being held in over 15 countries and paddlers are getting ready for the biggest race of the year: The 2015 N1SCO World Championships!

BOTE Board, a leader in Stand Up Paddle board innovation and lifestyle, is proud to announce the ‘Made by the Military’ project. The Made by the Military project was created by BOTE paddle board company as a way to raise money for an important cause, the Special Operations Warrior Foundation (SOWF).

Over Father's Day Weekend on June 20, 2015 a new Guinness World Record was set for the most people to ride a surfboard at one time.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

British Columbia based charitable association BrainTrust Canada is introducing a new SUP event in Kelowna called Pihl Law Paddle for Prevention as Kelowna law firm Pihl Law Corporation is title sponsor, with major sponsors TELUS, COSTCO, Peacock Sheridan and Harmony Honda. All proceeds will go to support brain injury education and prevention in the Okanagan.

NEXT Swimwear – an active-inspired women’s collection integrating swim, fitness, and fashion – is proud to announce the 4th Annual NEXT National SUP Day at Newport Aquatic Center on Saturday, June 20, 2015 from 9 a.m. - 12:30 p.m. The event celebrates stand up paddle boarding and raises awareness of Cystic Fibrosis (CF) and their Pipeline to a Cure campaign.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Standing on Water, a surf documentary following the life and rise of top-ranked stand up paddler Casper Steinfath, has just released the full-length trailer to the upcoming 65-minute film.

After years of successfully applying an approach developed specifically for surfers and standup paddle boarders in his medical practice, Dr. Marc Adams wanted to be able to give more people access to his approach than he could through his practice alone.  The newly released book Surf Longer, SUP Stronger – A New Approach to Advance Your Performance, Avoid Injuries, and Surf and Standup Paddle board for a Lifetime, teaches readers how to surf longer and SUP stronger while avoiding unnecessary neck, back, shoulder and wrist injuries.

The FCS SUP athletes have been busy as of late jet-setting across the globe and finding themselves atop the podium for their efforts. Maui’s Zane Schweitzer recently travelled to Tahiti where he competed in the Sapinus Pro, the second stop on the 2015 Stand Up World Tour.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Inspired by the entrepreneurial spirit of his ancestor and brewing legend Adolph Coors, Doug Coors, chief executive officer of NLand Surf Park, and Travis County Commissioner Margaret Gómez today announced Austin, Texas, as the site for the first inland surf park in North America.

The Search For Freedom is the story of a cultural revolution fueled by the human desire to live in the moment and do what makes you feel the most alive. We discover how an electrifying new world came about through pure energy and imagination and the infinite possibilities of self-expression available to anyone willing to drop in.

Surf Technicians LLC, announced today the addition of Ryan Guay to its executive management team as the new General Manager of NSP in the US.  Building a team of talented seasoned outdoor industry executives to round out their management team is part of Surf Technicians global expansion strategy, which began earlier this year following the acquisition of the company by Triple D.

Westwood Sunglasses Launches Kickstarter Campaign For New Signature Tribal Collection Fresh, Stylish, Eco-Friendly Shades That Float!. Help support the Kickstarter campaign for Westwood Sunglasses and join the Tribe.

It has been an amazing 3 days here in Tahiti with pumping surf, beautiful weather, and surrounded by the magical scenery that makes you feel like you are in a dream world, with today's action proving to be the perfect way to end the 2015 #SapinusPro. In the end, Zane Schweitzer secured a well deserved victory at the 2015 #SapinusPro Tahiti and moves into 2nd overall in the World Ratings.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Another beautiful morning in Tahiti saw the 2015 #SapinusPro Main Event called on with the swell on the rise. Athletes were able to let loose in some unpredictable, but rippable surf. It was certainly a day for the Australians as all six of the crew from Down Under advanced through to Round 3.

The crew at Neptune SUP HQ takes their environmental impact seriously. We all love playing in the waters of this amazing planet but if we are not careful we will ruin it. With this in mind Neptune SUP has recently asked Carbon Balancing specialist “Go Balance” to carry out a life cycle assessment on their SUP Boards and Paddles.

Stand Up Paddle racers and friends, we are pleased to invite you to the Croatian Stand Up Paddle ELITE race with $5,000 USD prize money for ELITE race and $1,000 USD prizes for Fun racers. Please join the two-day full blown event with music and various presentations and workshops for riders and guests and join our international SUP Polo competition.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Stop 2 of the 2015 Stand Up World Tour will kick off next week in the magnificent Tahitian island chain as the #SapinusPro is back. The Stand Up World Tour has a rich history in the islands since the launch of its Contenders exhibition back in 2009, and then the first full year of the Tour in 2010, as the #Sapinus Pro was born.

After four successful years, Standup for the Cure, alongside its national sponsor, Ambry Genetics, and presenting sponsor, Riviera Paddlesurf announce Standup for the Cure, Muskegon to benefit the West Michigan Affiliate of Susan G. Komen. The team, led by National Event Director Dan Van Dyck, will be hosting the event at Harbour Towne Beach, Lake Muskegon on July 11, 2015 as the third location in a series of nationwide events aimed at expanding Standup for the Cure’s mission to raise money and awareness for early breast cancer detection, research, treatment and education.

Canada's original stand up paddle surf contest is coming back to Tofino and this time it's bringing it's big brother. Back by popular demand, Canada's most passionate stand up paddleboard surfers return to the west coast of Canada for the second annual Tofino Paddle Surf SUP Invitational, October 23 to 25, 2015.

POP Paddleboards, the ‘globally local’ innovator of bold, advanced stand up paddleboards with fresh inventions, vibrant style and mass appeal, is enjoying a surge in popularity as the sport is blossoming amongst traditional watermen and new consumers alike.

A documentary that showcases the beauty of New Zealand’s landscape, our culture and excitement of our adventure activities will air this week to a potential global audience of 4.2 million. The 48-minute documentary is about New Zealand’s very own international surf event The Ultimate Waterman - won by Raglan surfer, Daniel Kereopa. It took place over eight days throughout New Zealand in March 2015.

BOTE, a leader in standup paddle board innovations, announces the debut of their newest addition to their quiver, Traveller. A board that through DarkRoomTM research and development, was designed to be the go to board for the touring category...or what we will call the Traveling Class. The glide, stability, capacity and advanced dynamics are just a few highlights that make the 12’6” Traveller, the board for every paddler.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The 2015 ISA World StandUp Paddle (SUP) and Paddleboard Championship Presented by Hotel Kupuri culminated with 27 National Delegations erupting in celebration on the beautiful beach of Sayulita, Riviera Nayarit, Mexico.

Are you ready to have the best summer of your life? Come have a blast with Cody! We are looking to hire upbeat, outdoorsy and fun counselors to care for our campers. The incumbent will plan, direct, and implement activities in his or her area of expertise and coordinate the activities into the entire camp program.

SUP, Paddleboard Technical Races Plus Team Relay Finalists Decided for ISA World StandUp Paddle and Paddleboard Championship Presented by Hotel Kupuri

Thailand-based investment company Triple D Corporation, which recently acquired 100% ownership of Surf Technicians LLC, has made a conditional offer to the majority shareholder of Global Surf Industries (GSI) to acquire full control of the GSI group.

The 2015 Men’s and Women’s SUP Surfing Gold Medalists will be decided Friday, May 15 as part of the ISA World StandUp Paddle and Paddleboard Championship presented by Hotel Kupuri in Sayulita, Riviera Nayarit, Mexico.

FCS SUP is giving away an insane pack full of race gear as we kick-off full-throttle into this year’s stand up paddle racing season. What better way to do this than to do a giveaway with one of the most decorated paddlers and our very own FCS SUP athlete, Danny Ching.

Chris Dunn, CEO of Surftech announced today that Surftech and NSP have joined forces in a distribution agreement for the United States that will commence on July 14th, 2015.

Day 3 saw dramatic Men’s SUP and Paddleboard 20Km Long Distance Races at the 2015 ISA World StandUp Paddle and Paddleboard Championships. USA’s Danny Ching Wins SUP Race, Australia’s Lachie Lansdown Wins Paddleboard Race at 2015 ISA World StandUp Paddle and Paddleboard Championship Presented by Hotel Kupuri.

Following four laps around the 20KM course along the coastline of Sayulita, Riviera Nayarit, Mexico, the first medals and points were awarded at the 2015 ISA World StandUp Paddle and Paddleboard Championship Presented by Hotel Kupuri.

Stand Up Paddle (SUP) Surfing kicked off the week of competition at the 2015 ISA World SUP and Paddleboard Championship Presented by Hotel Kupuri on Monday, May 11 in Sayulita, Riviera Nayarit, Mexico. Athletes showcased supreme style to both the spectators in the sand and the world via live webcast.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

In the waters of the Panama Canal the second annual Crossing Panama – Taboga took place, where 338 participants were on the starting line. We had the participation of Stand Up paddlers, Ourtigger paddlers, Kayak Paddlers, Prone Paddlers and Cayuco paddlers. We had paddlers from Panama, Costa Rica and the United States.

The 2015 International Surfing Association (ISA) World Championship Series commenced on Sunday, May 10 with the first event of the year. The Opening Ceremony of the ISA World StandUp Paddle and Paddleboard Championship (WSUPPC) Presented by Hotel Kupuri was hosted in Sayulita, Nayarit, Mexico.

Boardworks is excited to introduce the Muse, a new stand up paddleboard designed specifically for women. Beautiful and inspiring, the Muse is the perfect all around Stand Up Paddle board for exploring a large variety of waterways from flatwater to surf.

Starboard SUP dream team member Connor Baxter recaps on his 4th consecutive win at the Olukai Ho'olaule'a SUP event.

Looking to rub shoulders with Team Hawaii this May? Former world paddleboard champion Connor Baxter will be among the participants of Team Hawaii resting up and recovering pre and post ISA World Championship at Palladium Hotels & Resorts in Riviera Nayarit, Mexico.

On Saturday May 2nd, Newport Beach residents witnessed the 4th Annual gathering of the Standup for the Cure’s celebration of Life! Once again a crowd of over 1000 came together to raise funds and awareness for early Breast Cancer Detection, research, treatment and education  while enjoying a day of Standup Paddling, Live Music and great food and drink.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

With the season barely underway, the new Surftech Bark 12’ Commander is already exerting its superiority in the water with back-to-back victories on opposite coasts in the last two weeks.

Maui’s Connor Baxter and Andrea Moller take out the title for the prestigious SUP race. More than 350 paddlers representing 12 countries registered for this year's elite stand up paddle competition.

Say it ain't so! Jay "Sparky" Longley and Gerry Lopez announced today that the 2015 Battle of the Paddle (BOP) isn't happening. For the past nine years, the BOP has been hosted by Rainbow Sandals and has grown to be the largest SUP event in the world.

The world’s top young standup paddle athletes are coming to Huntington Beach, California for the sport’s most prestigious youth event.  With seven divisions of age group surf racing, seven divisions of age group sup surfing, and the Junior Pro Invitation sup surfing contest, it is going to be an action packed day of competition.

In recent years many schools across the United States have been adding specialized physical education courses (PE) that directly involve water sports. One of the more popular courses being offered along the coasts have been surf PE and in Dana Point, California high school teacher Rick Stinson has started the first SUP High School PE class.

Outdoor Retailer and Surf Expo, tradeshows within the Emerald Exposition’s portfolio of business-to-business events, today announced a partnership with the Stand Up Paddle Industry Association, “SUPIA.”

If you are a fan of the hottest and fastest growing water sport in the world, then Friday May 1st 2015 is a date to mark in your diary. It’s the official launch of the SUPfm podcast, an online radio series devoted to stand up paddle boarding (SUP).

In its fifth edition, The Carolina Cup once again saw massive numbers in participation and probably the most competitive SUP race outside of the BOP. The Carolina Cup is in the books and it will be one to remember. Check out the top racers from around the world battle it out for their spot on the podium. 13.2 miles, over 150 elite racers; 1 Carolina Cup.

FCS SUP would like to congratulate Carolina Cup winner Travis Grant and runner-up Danny Ching on a grueling two-plus hour duel between themselves. Inspiring performances in these conditions truly are the cutting edge of the sport of SUP racing. FCS is proud to support all of our athlete ambassadors who diligently work with us to use and abuse our products so that we may improve them year after year.

Be part of the fun of the seventh annual OluKai Ho’olaule’a from May 1-3, 2015, bringing together the world’s elite stand up paddle (SUP) and OC1 and OC2 athletes to race the legendary eight mile ‘Maliko Downwind Run’ on Maui’s north shore.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Australia's Travis Grant and New Zealander Annabel Anderson took 1st Place in the Men's and Women's divisions of "The Graveyard" at the 2015 Carolina Cup. In its 5th edition, it is now becoming evident that if this is not the world's largest SUP Race (750+ Racers this year,) it is probably the most technical.

In its 3rd year, the “Supfiesta” has become the most prestigious youth event of the year. The top youth SUP athletes in the world will compete in Huntington Beach, California on Sunday, May 3, 2015.

The Stand Up World Tour Legacy was set in stone back in 2009 with the groundbreaking Contenders project, an event that changed preconceived notions of the sport of Stand Up Paddling for good. The Sapinus Pro Tahiti is back for 2015 and set to deliver one of the most exciting spectacles of the year: Entries are now open.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Riviera Nayarit to hold a social media contest in celebration of being selected as the first Mexican destination to host the prestigious standup paddle & paddleboard tournament.

Welcome to MixCaLa, the premier SUP designer and manufacturer you always wanted to encounter. The name of MixCaLa comes from Mixing Color, and that is exactly what we do here, we create one of a kind, colorful SUP designs that will impress everyone!

After a grueling race combining downwind and flatwater paddling, it was the Tahitian Beast, Georges Cronsteadt, and Annabel Anderson to take home the victory for the Elite Race at the second annual Air France Paddle Festival.

Surftech, the original board manufacturing company, is proud to announce that the Saber model stand up paddle board has just earned Outside Magazine’s Gear of the Year Award for Summer 2015.

Ocean paddlers: Don’t miss your last chance to enter the seventh annual OluKai Ho’olaule’a from May 1-3, 2015, bringing together the world’s elite stand up paddle (SUP) and OC1 and OC2 athletes to race the legendary eight mile ‘Maliko Downwind Run’ on Maui’s north shore.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

The Salt Games presented by Native Sons is scheduled for Saturday, May 30th and Sunday May 31st, 2015 at the old Pavilion Site on Ocean Boulevard between 8th and 9th Avenue N. Events will run Saturday and Sunday from 8:00 a.m. to 6:00 p.m. Free to attend; some events require a registration fee to compete.

WaterBourne Activewear has announced that it will launch a Kickstarter campaign on April 9, 2015 running for 30 days only. The campaign will aim to generate awareness and finances for WaterBourne Activewear’s brand of unique bamboo apparel.

For expert paddlers or those looking to try sea kayaking or stand-up paddling for the first time, the fifth annual Northwest Paddling Festival is THE place to be to get started for a summer on the water.

PaddleFit, the world’s only comprehensive SUP and outdoor fitness coaching system, today announced a partnership with SUP pioneer Dave Kalama. Kalama will bring his vast SUP and coaching knowledge to PaddleFit’s already exceptional program and use his expertise to create elite level coaching experiences and coaching tools as well as events to continue the growth of the sport.

What do you get when you put a current World Champ, 3-time World Long Board Champion, Multiple Battle of the Paddle Winner, Future Surf Stars, former Professional Longboarders, and a bunch of Carolina Good Ole Boys on the same beach?… You get the Hobie/Salt Life Wrightsville Beach SUP Surf Pro-Am!

Surftech, the original board manufacturing company, announced that it has finalized a partnership with the Carolina Cup as the official course sponsor. The Carolina Cup is one of the most prestigious races and expo events in paddleboarding, drawing an international field of competitors and hosting several one of kind social activities for the paddling community.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

As the wave of popularity swells for Stand Up Paddleboarding, Commercial Recreation Specialists (CRS) is excited to announce its new Wibit SUP DockingStation.

One of the worst things about having to wear a wetsuit? Having to put on a cold and wet wetsuit! The Surfbucket might be able to fix that problem!

Northwest Paddling Series Launches - Five SUP Races Culminating in Championship Race on Seafair Hydroplane Course. Fastest paddle boarders in the Northwest to be crowned during Seafair Weekend with televised four-mile championship race.

SipaBoards come equipped with an electric battery that powers both the self-inflation pump and the safely hidden jet engine. Just as a bit of speed straightens out the first shaky pedals on a bicycle, the extra push of the motor helps keep balance and direction.

BOTE Boards and SweetWater Brewing Company have teamed up to raise funds for Waterkeeper® Alliance – an organization dedicated to the protection, preservation and rights to clean waterways.

Join 3x World Longboard Champion, Colin McPhillips, for a beginner-intermediate SUP Surf Clinic. Hone your nose riding and cross stepping skills during this three-hour session.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Air France has renewed with the Air France Paddle Festival for its 2nd edition taking place on April 18, 2015. Open to anyone and everyone, from novice paddlers to champions, this festival invites the public to discover a booming sport: Stand Up Paddling.

On Saturday, March 28, 2015, Surf ‘ N Sea will be celebrating 50 years of business with a big party at their Haleiwa store – 62-595 Kamehameha Highway. Can’t miss it!

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

New Zealand athlete Daniel Kereopa has been crowned the inaugural Ultimate Waterman over the weekend on Saturday 21st March toppling seven international athletes to claim the title.

Heliconia, a leader in outdoors TV and WebTV production and distribution, is pleased to announce the launch of Season 3 of Facing Waves. The first of this season’s ten episodes premieres this Monday, March 23rd at 6:30 p.m. ET on Universal Sports Network. New episodes will air Mondays at 6:30 p.m. ET.

KIALOA Paddles, building innovative SUP, Outrigger and Dragon paddles for over 24 years, today announced that Jim Miller has been named to the new position of Director of New Business Development, effective April 1, 2015.

The first stop of the 2015 Alpine Lakes Tour was completed this weekend which was the first ever underground SUP race, on Lake St Leonard, Switzerland.

Another sizzling performance by New Zealand surfer Daniel Kereopa has seen him clinch back-to-back disciplines in The Ultimate Waterman driven by Subaru. Kereopa won the longboard discipline Thursday evening. The win, in Kereopa’s double whammy discipline, awarded him 2,000 vital points and catapulted him into the lead with one discipline remaining. Kereopa entered the water today ranked seventh of eight athletes.

New Zealander Daniel Kereopa has completed an upset of sorts at The Ultimate Waterman driven by Subaru today by taking out the Stand Up Paddleboard Surfing Division over his more experienced international opponents.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Danny Ching wins first discipline of The Ultimate Waterman and Manoa Drollet wins the second discipline, both earning double points, putting them tied for overall first. See highlights and photos from day one and two.

In 2011, Falcon Guides published an instructional guide to SUP called The Art of Standup Paddling. The original had chapters on buying boards and paddles, water safety, etiquette and the history of standup paddling - where did it come from and where is it going?

FCS SUP has just announced that they are giving away FREE GEAR! That’s right, free gear! All you have to do to have your chance at winning some gear is to enter your name and email through the FCS SUP Giveaway campaign located on FCS SUP’s Facebook page and like FCS SUP on Facebook.

Final details of this year's Grand Slam Surfing and Racing stop in Brazil confirm a shift in dates for what will be a groundbreaking stop for the sport, the World Tour & the World Series in 2015.

Registration for the annual Ta-Hoe Nalu event is open! As an added perk to registering early, anyone registering from now to April 30th, not only saves money but is automatically entered to win a GoPro 4 camera.

Standup for the Cure (SUFTC) kicks off its fourth year of fundraising with its flagship event Saturday, May 2 from 9:00am-3:00pm at Newport Dunes in Newport Beach, California.

Starboard SUP is proud to launch SUP Polo, a game that is predicted to steer the future of SUP as a team sport.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddleboarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

OluKai Launches #AnywhereAloha in Los Angeles. Brand Spreads Aloha in Los Angeles Celebrating Campaign Launch with Music, Drinks and Live Mural Art Honoring Polynesian Culture.

Final details of this dramatic Grand Slam event in Brazil are still pending, with Official information to follow early next week. Also, updates for the European Cup, Chigasaki Pro, and more.

Hawaii's World Tour Opener draws record viewing online, sees dramatic action and crowns 2 worthy Champions. Also, an update on the upcoming event in Brazil.