Cutting-edge surf company breaks the corporate mold with return to its riverside roots.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

“Watching people accomplish their goals. Seeing hugs at the finish line and the spark of someone racing for the first time. Hearing laughter during the relays and clapping hands at the awards ceremony. Counting up the money we've raised for charity with pride.”

After years in the making, the new Gatorshell Technology is poised to be the next game changing innovation to be introduced by the Darkroom gurus at BOTE.

Kawika Matsu is currently recovering from a great white shark attack while paddle boarding in the Mid-Atlantic last week. While paddling off the coast of Ascension Island, the shark knocked Matsu off his paddle board and into the water, when it proceeded to bite him several times.

The body of a paddle boarder was discovered on Monday from Lake Tahoe, after more than a year since he went missing. Marc Ma went missing in June of 2016, while heroically trying to get help for a group of paddle boarders in need of rescue after strong winds picked up on Lake Tahoe.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Athletes once again broke world records at the 21st Anniversary Moloka’i-2-O’ahu Paddleboard World Championships (M2O), presented by Kona Brewing Company. The athletes rose Sunday morning to ideal conditions that created a field that world records could not only be broken, but shattered.

For the last time in Salt Lake City, outdoor enthusiasts gathered to view the latest in products and innovations in outdoor goods and gear coming to the market in 2018. While much of the show was the same there were definitely a few things that are worth noting from this year’s show.

As the 2017 ISA World SUP and Paddleboard Championships quickly approach, the ISA (International Surfing Association) has released a teaser for what’s to come.

As the 21st annual Molokai 2 Oahu Paddleboard World Championships (M2O) are set to take place this weekend there are a number of talented athletes to be on the lookout for as possible champions. See our list of the top contenders for the 2017 title.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2017 Gear of the Year Awards winners from our 8th Annual Supconnect Editor's Choice Awards.