SAN DIEGO, California - For the past year, the Editorial team at Supconnect has been working long and hard on their biggest launch yet: the Supconnect Reviews. The Supconnect Reviews are an in-depth collection of highly detailed reviews of products in the stand up paddle (SUP) market. With this launch, Supconnect has created the World’s largest SUP review platform.
After realizing there was no one place where the SUP consumer could go and research products to get a honest and clear, third-party opinion on a certain board, paddle or accessory, Andre Niemeyer, Supconnect’s Publisher, decided it was time to create one. “Reviews are one of the first things that consumers consider before buying a product,” says Niemeyer. “And yet, the SUP market had almost nothing to offer on that front. There were three types of media that disguised as quasi-reviews. Most of that was a copy and paste from the brands’ websites. Add to it, that pretty much all of the alleged “product ranking websites” were fake listings created by SEO-spammers, with one brand in particular notoriously leading the way. And finally, the few value-added reviews out there were scattered across various websites and not consistently presented. There wasn’t a one stop-shop, where a large array of standup paddle boards were individually and personally paddled, weighed, and tested on in-depth metrics, presenting all that data in a consumer-friendly way. That’s what we created. After 8 months, testing standup paddle boards across 3 state lines, Supconnect is proud to launch the most powerful SUP review platform to-date, featuring 70+ standup paddle board 2017 models.”
The Supconnect team reviewed 70+ boards for the launch. | Photo: Supconnect
As a paddle sports consumer it can be really difficult to find a board that is the perfect fit for you and your needs. With the many brands to choose from and all of the board technologies, sizes, disciplines, shapes, pricing, etc. finding what you’re looking for can get pretty overwhelming. And let’s face it, most consumers who are buying a product have no clue what drop-stitch or brushed carbon technologies even mean. So, we are taking note of all those technologies and translating them into consumer friendly terms while respecting the place of each one of those products in the market place.
For the launch, Supconnect’s Editorial team reviewed over 70 stand up paddle boards, individually taking photos, paddling the boards, weighing the boards, and translating all the features and benefits of the product into consumer-friendly language that adds value. The reviews launch for paddles and accessories will happen in early 2018.
Andre Niemeyer during a review session at Mission Bay in San Diego. | Photo: Supconnect
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