The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020.

SIC Maui just announced that champion paddler Lincoln Dews from Australia is joining their global team. SIC Maui also announces its full 2020 Global Team roster.

With the SUP racing season right around the corner we thought it best to supply you with some tips that can help you have a successful race come race day. We checked in with the best-of-the-best stand up paddle boarding pros including Kai Lenny, Mo Freitas, Chuck Patterson, Connor Baxter, Lina Augaitis and Annabel Anderson to name a few. We took what they had to say and came up with 5 tips to help you have a successful race.

Although small in size, Japan is one place that has no shortage of places to stand up paddle board (SUP). As a nation completely surrounded by water there are endless opportunities to grab your SUP and find the perfect place to get on the water.

In stand up paddle boarding, having a good paddle stroke is crucial to seeing results and improving skill level. Many of stand up paddling's top athletes stress that the paddle stroke is one of the most important, if not the most important, tool to master when paddling. We caught up with many of stand up paddling's best athletes to get some tips on how to have a great paddle stroke. See what they had to say...

Attending a standup paddle boarding event is one of the best ways to enjoy the sport. It’s the perfect place to be introduced to the sport as a spectator, it’s a great place to learn and try new products, and it’s also a great way to connect with those who enjoy the sport just as much as you do. If you’re looking for an event to attend this month check out our list of SUP events in February below.

A crisp and overcast morning transformed into a warm, sunny day as paddlers in Southern California and beyond gathered at Mission Bay in San Diego for the 25th Annual Hanohano Huki Ocean Challenge.

Working out with kettlebells can improve your balance, stability, endurance and strength. Here, Alex Mauer walks through the two-arm kettlebell swing which is a perfect exercise to help increase your power output and endurance.

There’s no doubt stand up paddleboarders are athletes, and with SUP growing in popularity and competitiveness, it's no wonder that many paddlers are also turning to a ketogenic (keto) diet to improve their fitness and endurance.

Every year SUP athletes and enthusiasts of all levels travel around the world to compete in some of the biggest and most challenging events in the sport. Whether it's technical courses or endurance races, downwind or surf, there are a handful of major events that have have reigned supreme within the SUP community over the past few years.

Gone are the days of applying huge amounts of sunscreen or wearing thick, heavy clothes to protect one’s skin from the sun’s harmful UV rays while on the water. But what’s the alternative?

Stand Up Paddle (SUP) is considered such a safe sport that it is commonly recommended for children adults alike. However, if you want to reduce your risk of injury while you are out at sea, or if you take part in competitive events, ensure that sleep is an important priority in your daily life.