Supconnect Launches 2018 Paddle Board Reviews

For the past year, the Editorial team at Supconnect has been working long and hard on the second edition of their biggest launch to-date: the Supconnect Reviews. The Supconnect Reviews are an in-depth collection of highly detailed reviews of products in the stand up paddle (SUP) market.

  • Published in News

Could Kai Lenny Be Joining SIC?

Could waterman Kai Lenny be joining team SIC? On April 10, 2018, the APP World Tour posted photos to social media of Red Bull athletes Kai Lenny and Infinity's Izzi Gomez, filming a promo reel for the upcoming Red Bull Heavy Water later this year. In the photos, Lenny is spotted riding and perusing around San Francisco with the all new SIC Maui RS.

  • Published in News

Paddle Boarder Attacked by Shark in Hawaii

On Saturday morning, March 31, 2018, a 25-year-old man was paddle boarding off the coast of the Big Island of Hawaii and was attacked by a shark. According to reports by Big Island Now the man was paddling about 100 to 150 yards offshore when he was attacked.

  • Published in News

National Retailers Cut Ties With NRA-Backed Jimmy Styks

In the midst of national conversations surrounding gun control legislation and the NRA following the tragic school shooting in Parkland, Florida in February, several large retailers have cut ties with the NRA or partners that are associated with the NRA in response to consumer boycotts.

  • Published in News

7 SUP Wonders of the World

There are places in this world that are truly something special and stand out above the rest. For standup paddle boarding (SUP) there are such places that deserve recognition and we’re dubbing them the 7 SUP Wonders of the World.

  • Published in Travel

Top 10 World’s Largest SUP Events

Every year SUP athletes and enthusiasts of all levels travel around the world to compete in some of the biggest and most challenging events in the sport. Whether it's technical courses or endurance races, downwind or surf, there are a handful of major events that have have reigned supreme within the SUP community over the past few years.

  • Published in News

Candice Appleby Joins Kokua Trading Co. Team

Kokua Trading Co is excited to officially welcome World Champion and the Queen of Sup/Candice Appleby to the Kokua team. With countless accomplishments, and a genuine spirit of aloha that precedes her, it’s easy to see why many refer to Candice as the “GOAT” (greatest of all time). Here at Kokua Trading Co. we are humbled and honored to partner with such a talented and well-respected athlete.

  • Published in News

Should You Paddle Board With A Cold?

Cold and flu season is not a fun one, and if you have survived the season “flu-free”, consider yourself blessed. And if you are caught right in the midst of a cold or flu, you might wonder: “Should I work out? Should I train?”

  • Published in Opinion

20 SUP Brands Worth Following On Instagram

We love that brands share their awesome content on Instagram for all of us to see because you best believe we have been looking! Below we’ve made a list of our favorite stand up paddle board brands that we think are worth following on Instagram.

  • Published in News

Plastic Tide: Clean Up Documentary

Sian Sykes from Psyched Paddleboarding explains what everyone can do to help and how making small adjustments in your every day life will make a huge difference in a massive plastic pollution problem that we're currently facing. In a short documentary called Plastic Tide: Clean Up Documentary Ms. Sykes walks us through the problem and what we can do as a water-loving community to help fight it.

  • Published in News

“The Paddler” Bob Purdy Passes At 64

Stand up paddle environmentalist Bob Purdy has sadly passed away after a battle with cancer. Purdy lived in Ucluelet, British Columbia and had a deep connection to the natural world and its waters. He dedicated several years of his life to stand up paddling and was the founder of Paddle for the Planet and World Paddle for the Planet Day, a global initiative to send a “Wave of Change” around the world.

  • Published in News
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San Diego

Partly Cloudy

Humidity: 75%

Wind: 11 mph

  • 26 Apr 2018 69°F 56°F
  • 27 Apr 2018 68°F 55°F