Design is performance inspired by passion. Surftech has assembled the world's best designers to produce the sport's best boards. Inspired by the passion that brings paddlers to the water every day, Surftech stand-up paddleboards are simple, sleek, and powerful enough to change the way we live.

Sticky Bumps, a surf company well-know for its wax and other board-related supplies, has entered the stand up paddle (sup) market with a host of products, including even board bags.

Walking On Water are proud to introduce a range of stand up paddle boards by two of the world's leading surfboards shapers; Simon Anderson and Luke Short (LSD).

Surftech is proud to announce the addition of Candice Appleby (Honolulu, HI), to their already stellar SUP team.

Focus™ Surfboards & SUPs welcomes local Hawaiian SUP rider and expert, Sam Pa’e, to the Focus™ SUP Team Riders.   Recognized as a huge talent in SUP wave riding and sport outreach, Focus™ is thrilled to add Pa’e to their wave riding family.

My Local Lineup Media is proud to announce that Boardworks Surf has become the title sponsor of Stand Up Paddle TV. After its launching on cable television, Stand Up Paddle TV, a product of My Local Lineup Media, witnessed an explosive growth in demand.

The Focus(tm) Backdoor Pro was held in Bat-Galim Haifa, Israel on Feb 27, 2010.  It was a great event with some fierce competitors who turned out to participate even in some stormy conditions and 3-4 ft waves.

Boardworks announced that Blane Chambers of Paddle Surf Hawaii has signed on to be the latest addition to the newly formed SUP division. “We are positioning ourselves to be the leader in the Stand Up Paddle industry," commented Mike Fox.

Hobie is proud to announce the signing of 3 time World Longboard Champion Colin McPhillips as the newest addition to its team of premier surfers and watermen.

Naish are pleased to announce Gareth Grant has joined their Stand Up Paddle team for the upcoming 2010 European / UK season.