In this segment from the TV series 'Facing Waves', we meet world renowned SUP photographer Ben Thouard in the tropical paradise of Tahiti.

In an episode of Facing Waves by BIC SUP, Mike Simpson is showcased for his paddle around Puerto Rico.

 This next section of the Facing Waves series takes us through some of the more relaxed paddling spots in Tahiti, which happen to be inhabited by a few of the island's more exotic and creepy locals - the rays and reef sharks. Watch and enjoy.

Jodelle Fitzwater stars n the latest installment from 'Facing Waves', which takes us into why and how she came to start yoga and paddle boarding, giving fans and readers a unique look at her career and journey.

Zane Schweitzer (Starboard) puts on another impressive performance at Stop 3 of the European Cup presented by Starboard by winning the long distance race and placing 2nd in the sprints, earning him his 3rd straight win on the Cup. This result has made him now untouchable on the European Cup Ratings.

Grammy Award winning country singer, Carrie Underwood, can add one more winning quality to her public portfolio - she SUP's.

BIC SUP's CROSS Stand Up Paddleboard has been recognized in Outside Magazine’s 2014 summer buyers guide as a “favorite” board.

BIC SUP presents an all-new range of BIC SUP Touring-Race boards, the C-TEC TRACER Series (Tracer = Touring-Racer).

BIC Sport, world leader in watersports, is excited to announce the 2014 BIC SUP One Design North American Championships.

Watch the second installment of the Two Faces Of India, a SUP Odyssey through India with Carines Camboulives and Manu Bouvet.

Pro SUP and windsurfers, Carines Camboulives and Manu Bouvet, went to India to discover the two faces of this amazing country: SUP Cruising in the backwater and SUP surfing on great unridden waves.

SUP expedition pioneer Mike Simpson is en route to Puerto Rico where he will attempt to circumnavigate the Caribbean island on his stand up paddleboard.