CARLSBAD, California - August 15, 2014 - Boardworks Surf will be using System X Distribution to distribute Boardworks Inflatable SUP’s and Badfish SUP products to the European Market. System X is based in the UK and distributes to retailers in Germany, Switzerland, Austria, Sweden, Norway and Finland. This will be the first time Badfish SUP will be available in Europe.
“SystemX is a major player in the European Paddle Sports market, and we were looking for a distributor that could reach the canoe/ kayak market in Europe. One of our top performing brands is Badfish, it is the only River specific SUP brand, and it needs to be sold through specialty retailers that understand whitewater. SystemX distributes some of the top brands in whitewater, and we are lucky to have our logo on their “brands” page.” Says Boardworks’ National Sales Manger Ryan Guay.
“We have some new models for 2015 that will continue to push the level of River SUP. Since the day we launched our website we have had consistent interest from Europe about our products. Europe has a long tradition of river sports and whitewater paddling and Badfish boards are a natural fit for the European market. We have been shipping individual boards to European customers over the past few years, but we are really excited to be working with SystemX to get Badfish to the European market in more cost efficient manner.” Says Mike Harvey, co-owner of Badfish SUP.
System X will be focusing on inflatable SUPs for 2015 and will be showing the product lineup at Paddle Expo in Nuremberg Germany, the 28th-30th of September. They will be stocked with inventory by January 2015.
For more information contact System X @
Tel +44 (0) 1189 773 709
Fax +44 (0) 1189 773 775
Based in Carlsbad California, Boardworks Surf, a leader in the standup paddle industry, designs and manufactures innovative and award winning standup paddle boards, paddles, surfboards and accessories. The focus of Boardworks is to build user-friendly performance products that make your time on the water more enjoyable. There are many types of waterways in this world and many different ways to enjoy Stand Up Paddling. Boardworks’ design approach ensures that you have the perfect board for your next SUP adventure. Along with the Boardworks branded products, Boardworks manufactures SUP boards, paddles and accessories for the worlds premier SUP brands including Infinity SUP, Badfish Standup Paddle, Morrelli & Melvin, using our proprietary construction technologies.