As it goes with most good ideas, it all starts from a need and desire to do something better. Jacques Shelton and Jeremy Smith posed the question, "“Why isn’t there a better rack for surfboards?” Their answer? J&J Rax.

Filmed during the windsurfing KIA Cold Hawaii PWA World Cup, event organizers caught up with Naish team rider—and Pro SUP athlete—Casper Steinfath to get an in depth perspective on the unique stretch of coastline along the Viking’s home town known as Cold Hawaii.

It was an epic close to the 2015 season at Turtle Bay, as we saw extremely competitive racing and dramatic finishes in both the long distance and sprint racing that led to the crowning of 2 new World Champions for 2015.

In the world of standup paddle board racing, the name Travis Grant is synonymous with speed and ocean endurance. Grant is considered to be the "best paddler in the world", though his rankings currently (while writing this) place him at #2. But for this Australian, life on and off the water, is about balance.

Every year in the men's division, and the past two years in the women's division, Canadians captured the top standup paddle board victories in the punishing 6.5-mile Surf to Sound Challenge. Now celebrating its' 5th anniversary, the family-friendly USA-Canada rivalry resumes in Wrightsville Beach, NC, November 6-8, 2015.

The 4th Annual Chattajack paddle board and kayak race is set to go off this weekend and it's guaranteed to be a great race and bigger than ever. The Chattajack is a 31-mile SUP/Kayak race in Chattanooga, Tennessee with the Chattajack course running the length of the Tennessee River gorge.

Naish is giving away one of these amazing paddles and now’s your chance to win one for yourself! Share the video below and submit your entry for a chance to be paddling to your next victory with Kai’s paddle of choice.

Welcome to the Supconnect Weekly Recap, our countdown of the biggest news, reviews, interviews and features surrounding the world of Stand Up Paddle Boarding. This week we’re bringing you another sample of the best stories covered by ourselves and other publications.

Laird Hamilton, big-wave surfer, renowned waterman and fitness expert, announces today the launch of Laird Apparel LLC, a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle.

Connor Baxter, the winner of the 2015 Pacific Paddle Games' overall title weighs in on his win at the event, his overall experience and more. Take a look.