In SIC Maui's Inspire Series they highlight stand up paddle athletes around the world with inspirational stories. In this episode they highlight Andrea Moller.

There was quite a bit of pressure to return to Germany for the EuroTour this year and stop #6 in Nordhausen and the 5th Grand Slam of the season didn’t disappoint.

We are happy to announce that the 2021 SIC Gorge Paddle Challenge will be held on August 13-15, 2021.

The 4th stop of the 2021 Euro Tour at the Agios Nikolaos on SUP event was a great success with some of the best conditions on record.

For the 4th year in a row, the Euro Tour headed over to St. Jean de Monts in the beautiful region of Pays de la Loire, France for the Vendee Gliss event.

Whip out your boardshorts and bikinis, it’s summer time! Nothin’s better than summer and we’re so stoked that our favorite time of the year is finally here. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2021 Summer SUP season, so there's sure to be something in this guide for everyone!

In SIC Maui's new Inspire Series they highlight stand up paddle atheletes around the world with inspirational stories. In this episode they highlight Florida's Bri Andrassy.

Mistakes are inevitable, they happen to the best of us so in order to give you a jumpstart and get you some insight on what you should avoid while SUP surfing we’ve chatted with some of the best in the business to give you some tips. Check it out:

Summer might be the fairer season, but there's opportunities to get some serious paddling and surfing done if you plan things correctly - alongside plenty of relaxation. Today we're going to look at five ways to make the most of summer.

If you’re thinking of buying a paddle board, it helps to know what qualities make a superior SUP. With this knowledge, you will be able to separate the wheat from the chaff and make a great purchase decision.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2021 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

We love that brands share their awesome content on Instagram for all of us to see because you best believe we have been looking! Below we’ve made a list of our favorite stand up paddle board brands that we think are worth following on Instagram.