The good folks behind Honolua's Ultimate SUP Showdown got a major publicity boost when Robin Thicke posted this photo on Facebook with the following message.

Zane Schweitzer (Starboard) put on another stellar performance today to secure another win here at Stop 2 of the European Cup presented by Starboard: the Oleron Island Paddle Challenge.

Check out this awesome video, showing highlights from the 6th Annual Rincón Beachboy SUP Race 2014 in Puerto Rico.

Check out the official teaser for the 2014 Hellenic SUP CUP - hosted at one of the most beautiful and dramatic venues in the world.

Chuck Patterson, Colin Mcphillips, Byron Kurt and Erik Diamond gives us the lowdown on the new venue for the 2014 Battle of the Paddle in Salt Creek.

This past weekend was packed with SUP races and entertainment, and at each event FCS Athletes dominated their respective fields.

Read the harrowing tail of Zane Schweitzer's road to winning the first stop of the European Cup.

Supconnect Live will be talking with Honolua Surf Co's Ultimate SUP Showdown creator, Boyd Jeffery, along with Matty Schweitzer, Zane Schweitzer and Connor Baxter, about this exciting event taking place at Waikiki Beach on August 16 - 18, 2014.

Naish Athlete, Kai Lenny, got a taste for SUP River Surfing and Racing this weekend at the 2014, GoPro Mountain Games in Vail, Colorado.

Zane Schweitzer and Angela Jackson took impressive wins at the first stop of the European Cup in Bilbao, Spain. 

The Stand Up Paddle Athletes Association (SUPAA) is proud to announce its recent cooperation with the International Surfing Association for the 2014 ISA World Stand Up Paddle and Paddleboard Championship that was held in Nicaragua, May 3-11.

It was recently announced that a group of local watermen have formed the Carolina Junior Waterman Team to be based out of Wrightsville Beach.