After years in the making, the new Gatorshell Technology is poised to be the next game changing innovation to be introduced by the Darkroom gurus at BOTE.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2017 Gear of the Year Awards winners from our 8th Annual Supconnect Editor's Choice Awards.

Carlsbad-based Surftech, a stand-up paddle (SUP) and Surfboard manufacturing company announces its collaboration with BLOOM, a materials development company, to develop deck pad traction on select 2018 models of paddle boards.

Body Glove International, a leading watersports and outdoor active brand since 1953, is excited to announce the introduction in 2018 of the Mariner, a new fishing specific inflatable standup paddle board (ISUP) catering to both casual fishing enthusiasts and hardcore anglers.

In a market where there are endless crossovers and options for add ons to your paddle board it can sometimes be hard to find an accessory that is a great addition to your time on the water. The Fusion StereoActive is one accessory that you will no doubt love as it has a number of features that are geared precisely for the stand up paddler. Here are 5 features of the StereoActive that make it a perfect accessory for your paddle board:

Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, has put its most popular inflatable board through “Board Vs.” “Board Vs.” is a series of 10 of the most extreme destruction challenges conducted during the past two weeks that test one inflatable board’s durability and strength.

Red Paddle Co will be pitting the world’s most popular inflatable stand-up paddle board against 10 experiments to test its durability and see what it will take to break or destroy the board.

SIC Maui announces the release of their new recreational surf / cruisers in its Agent, Feelgood models. For the surfer looking for higher performance, this call has been answered in the Triton and Venus Surf Series boards. These sure to be classics are the latest additions to the SIC Maui paddleboard lineup.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2017 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

We know that the Fusion StereoActive is arguably the best sound system for the watersports market, but do you know the behind-the-scenes story of how it all came to be?

KIALOA brings their expertise in paddle design to the SUP market once again and introduces an all new entry level SUP paddle.

Travis Grant introduces the all new Race Fins from NSP! Super fast and precise, these fins are available for all racers and all board brands using the a US10 fin box. Get ready to race and win... right out of the box!