This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2017 Gear of the Year Awards winners from our 8th Annual Supconnect Editor's Choice Awards.

Carlsbad-based Surftech, a stand-up paddle (SUP) and Surfboard manufacturing company announces its collaboration with BLOOM, a materials development company, to develop deck pad traction on select 2018 models of paddle boards.

Shore Ride is a new product that attaches to your board and bike and helps you to carry your board long distances. You can leave your car at home, escape the traffic and discover those secret spots.

After personally paddling, weighing, and thoroughly testing 70+ boards, our expert staff has selected the best non-inflatable stand up paddle board 2017 models. These are designated by the "A" grade and organized by categories (inflatable, all-around, touring, etc).

After personally paddling, weighing, and thoroughly testing 70+ boards, our expert staff has selected the best touring stand up paddle board 2017 models. These are designated by the "A" grade and organized by categories (inflatable, all-around, touring, etc).

Planning on getting in a few trips in 2017? Well, lucky for you there are countless locations and destinations that are a stand up paddler’s dream. We’ve compiled a few places where you’re bound to have a blast at with beautiful scenery surrounding you.

What would you do if a Giant Squid started wrapping its tentacles around your paddle board like the Kraken? This video shows James Taylor handling it like a champ when an injured giant squid started wrapping itself around his Naish paddle board on the Melkbosstrand.

Jennifer Willkie Bull had a paddle she’ll never forget as she found herself surrounded by a pod of orcas while paddle boarding on Deception Pass yesterday. She was able to capture the killer whale pod surrounding her and the Sound Yoga and SUP crew on video.

Motivation is the key to success in any endeavor. Travis Suit’s inspiration for paddling from the Bahamas to Florida is his daughter Piper, who was diagnosed with Cystic Fibrosis at the age of four.

Dave Kalama, SUP legend and pioneer, will be hosting 7th annual Turks & Caicos Kalama Kamp this October 7-14th in association with the leading adventure outfitter, Big Blue Unlimited.

Nor Cal SUP is pleased to announce that world renowned SUP paddle boarder, Slater Trout will be joining Nor Cal SUP’s 2017 PaddleSplash Festival (SUP, Kayak, and OC) on July 28-30, 2017 at Lake Natoma, in Folsom, CA.

Standup for the Cure Announces 3rd Annual Muskegon Event to benefit Susan G. Komen Michigan and Support Local Women Needing Breast Health Services