Tommy Bahama Partners With Riviera Paddlesurf For Paddle Board Collaboration

Riviera Paddlesurf and Tommy Bahama announce a new collaboration. Riviera Paddlesurf and Tommy Bahama announce a new collaboration.

SAN CLEMENTE, California - Tommy Bahama, the iconic lifestyle brand, and Riviera Paddlesurf, an industry leader in paddle boards, have collaborated on a select offering of paddle boards.

“Riviera Paddlesurf is a SUP industry leader. Their commitment to designing the highest quality standup paddle boards and their continued support of the SUP community and lifestyle makes them a perfect partner for Tommy Bahama,” says Rob Goldberg, Executive Vice President of Marketing.

Tommy Bahama by Riviera Paddlesurf paddle boards combine the latest technology with island inspired style. The boards are built for paddlers of all experience levels, offering lightweight stability and durability ideal for touring and surfing. The collaboration offers two 11’6” boards and one 10’6” board. Each board is vacuumed and molded with EPS ECO molded foam blank, fiberglass, bamboo and epoxy construction as well as Kevlar rail, carbon standing patch, traction pad, and built-in handle for carrying. All boards are finished off with high grade PPG automotive paint for added durability. They feature custom Tommy Bahama inspired artwork on the bottom including a tropical floral design or a two-toned hula girl. Also offered is a customized SUP paddle with an adjustable aluminum shaft to accommodate almost any paddler’s height and an 8.5” logged blade for efficient movement. Retail prices are $1,150 and $1,200 for the paddle boards and $199 for the paddle.

“Riviera Paddlesurf is very excited to be partnering with Tommy Bahama on this special addition Standup Paddle Board,” said Mike Muir, President of Riviera Paddlesurf. “We feel that Tommy Bahama has always been a leader in lifestyle clothing and together we can expose more people to the wonderful sport of Standup Paddling.”

Stand up paddling is one of the fastest growing recreational sports for men and women around the world. With its history deeply rooted in Hawaii, Southern California and the island lifestyle, the sport is a great fit for Tommy Bahama. The company has a real commitment to stand up paddle board, as a title sponsor of the Tommy Bahama Paddle board Race and Ocean Festival at the Santa Monica Pier and the Annual SUP Magazine Awards. Additionally, Tommy Bahama and Riviera Paddlesurf are both sponsors of professional paddle boarder and waterman Brennan Rose.

Tommy Bahama by Riviera Paddlesurf paddle boards are available HERE as well as select Tommy Bahama stores including: Newport Beach, Laguna Beach, La Jolla, and Scottsdale where specially trained sales personnel can assist guests in the proper board selection.

To see more SUP Industry gear news, Click HERE.

About Tommy Bahama

Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 16 of which offer a Tommy Bahama Restaurant and Bar. The Tommy Bahama collection is available on TommyBahama.com and the finest U.S. retailers, including Nordstrom and other specialty retailers. Additional stores will be opening this year. For more information, please visit www.tommybahama.com

About Riviera Paddlesurf

Riviera Paddlesurf was founded on a families love for SUP surfing. Just the same today, the Rambo family owns and operates Riviera Paddlesurf while actively living a SUP lifestyle which draws paddlers, athletes, and cultural influencers to become a part of the Riviera Family. Since day one, we’ve paddled ahead to innovate and give as much back to the sport of SUP as we have gotten out of it. With nearly 10 years into building SUP’s, Riviera has become known for their quality and high performance SUP shapes. Our responsibility is to the sport of SUP, along with the people and environment that sustain it. We are committed to make Riviera as respected for our impact as we are for our products. In doing so, we will help to make SUP, and our lifestyle, sustainable well into the future…for our team riders, dealers, factories, and employees.

Last modified onThursday, 10 December 2015 13:16

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