KIALOA brings their expertise in paddle design to the SUP market once again and introduces an all new entry level SUP paddle.

Travis Grant introduces the all new Race Fins from NSP! Super fast and precise, these fins are available for all racers and all board brands using the a US10 fin box. Get ready to race and win... right out of the box!

Who is this for: If you’re looking for a board that will be very durable for you to have for yourself, your kids, friends and family that can be beaten up, thrown around and still last for a long time, this is the board for you. The Baja 100 is a perfect board for flat water paddling and touring and can withstand up to 230lbs. The board is made out of a plastic-like construction called RamXs polyethylene and is very stable and very durable however, the board has 4.7 lbs per foot and weighs 47 lbs total, making the board very heavy.  As it's typically the case with low price point boards, the Baja 100 is relatively heavier when compared to boards in higher price point tiers. You’re going to want to look at the mid-to high price-point range boards for lighter and faster boards. Retailing for $399.99, the Baja 100 is among the most affordable boards you can find.

Seasons, weather, and locations may change but one thing that should be a constant in any female stand up paddler’s set of gear should be a SlipIn Surfskin. Here’s why:

Restube, a young company from Germany, has developed the smallest and lightest inflatable life jacket ever. With the SUP scene caring more and more about safety this is a product every paddle boarder should take a look at.

The secret is out and the 2017 Red Paddle Co range has arrived! With a number of new features and innovative designs introduced such as: the new FFC system; re-designed Titan pump; LeverLock handles; FCS fins, redeveloped bag; MSL Fusion and RAM Mounts on every board. Their trusty hard-working team have once again, delivered industry-leading products which continue to make them the World’s leading inflatable SUP brand!

Go, Discover… The Jobe SUP 2017 collection has it all, and more. Clean, advanced and technical. Check out some of the new collection’s highlights that will definitely help you on your SUP-trips:

The 2017 Cocomat SUP range introduces the all new Cocomat Performance Touring, as well as NSP’s deep red to their already popular blue and natural earth tones on the Cruise and Allrounder models. Made with natural coconut husk fibers from naturally sustainable plantations, NSP has created some super light boards with some of the best strength to weight ratios in the market!

Red Paddle Co is proud to announce the release of its 2017 stand-up paddleboard (SUP) range. Introducing a number of new features, as well as three brand new innovative designs which fall in to the fastest growing categories – racing and touring – the British brand continues to excel in both design and technical specification.

Summer is at it’s end and for many that means back to work and less time in the water. We can all agree that paddle boards are not cheap and run anywhere between 8ft and 14ft tall, so finding a safe and secure place to store your board is important—and at times can be challenging.

In the 2016 Annual Starboard Dealer Meeting held during the first half of this week in San Diego, California, Starboard not only introduced their new products and what to expect for 2017 but also they showcased their move towards becoming a more sustainable company and to make their contribution to keeping our oceans and waterways clean.

As the best stand up paddlers in the world come together to compete in the premiere SUP event of the year, the Pacific Paddle Games, top paddlers in the game, Annabel Anderson and Kelly Margetts, can count on the LiftSUP handle to help them achieve success.