The most winning race SUP range is now online. After 7 gold medals from the ICF World Championship in Poland, we’re excited to introduce you to the Starboard 2023 Racing range.

With gift-giving season in full swing, it's time to think about getting something awesome for the SUP'er in your life! So, here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself? 'Tis the season after all!

We're excited to announce the new 2023 Starboard SUP range is AVAILABLE online and arriving in stores soon! With this launch we introduce some exciting new ranges, upgrade our popular models and add in some new colorways not seen before.

If you have been thinking about taking a weekend getaway to go paddleboarding with your canine friend, getting the best stand up board for dogs will be a great idea.

After 5 years of research and development, hundreds of hours on the water and in the workshop, countless prototypes and liters of blood, salt water, sweat and tears, the team at Starboard are now ready to present you the new Starboard Air Foil - an inflatable wing foil board.

In their newest products to hit the market, iRocker stays true to their attention to detail all the while stepping up their game. Say hello to their newest release: the ULTRA™ Collection.

BOTE, the longstanding leader of innovation and style in the paddleboard, kayak, and water lifestyle space, is proud to introduce the all-new WULF Aero 10’4” inflatable paddle board, the perfect vessel for those looking to get into paddle boarding as well as those looking to add a wallet-friendly option to their quiver of boards.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2022 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

BOTE, the longstanding leader of innovation and style in the paddleboard, kayak, and water lifestyle space, is proud to introduce its redesigned Rackham Aero 12’4” paddle board.

Say hello to the Tracker 7' Airtech Package w/ sUP WINDer. The Tracker 7' is a board that is a great entry-level wing and windsurf board that allows the whole family to progress and stay upwind.

The creators at Starboard have just announced their newest product to hit the market: the FreeWing GO. The FreeWing Go is Starboard's recommended wing for entry level to advanced maneuvers not only on the water, but also for use in the snow, or skateboarding too.

Equip, a new company based in the US, is rethinking how the rental system works, starting with SUP. Renters and travelers alike can use the Equip app to access a locker unit that is stocked with rental equipment.