The folks at Paddle Logger have made a commitment to donate 1% of their annual sales, not profit, to support non-profit organizations focused on the environment.

Paddle boarding provides an excellent way to exercise while soaking up the sun and enjoying the water. However, it isn’t as easy as it appears to those who watch from the shoreline. In order to ensure that you make the most of your time on the water, start your day off wearing the right thing.

We’ve shown you boards, we’ve shown you paddles, and now it’s time we show you one last thing to complete your SUP trio - lifejackets.

Gone are the days of applying huge amounts of sunscreen or wearing thick, heavy clothes to protect one’s skin from the sun’s harmful UV rays while on the water. But what’s the alternative?

Surftech is excited to continue their relationship with prAna going on for a 3rd year introducing a new range of inflatable paddle boards.

With the gift-giving holidays right around the corner, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself, 'Tis the season after all!

Premium Lifestyle Essentials brand Red Original has just launched an amazing new Dog Buoyancy Aid to keep your four-legged friends safe when they are in and around the water.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2019 Fall SUP season, so there's sure to be something in this guide for everyone!

Aqua Marina has announced the launch of their 2020 inflatable paddle boards and the brand-new inflatable kayaks line, more special SUP boards and upgraded accessories.

After more than 6 weeks of deliberation the staff here at Supconnect is excited announced the 2019 Gear of the Year Awards winners from our 10th Annual Supconnect Awards. As a brief background of the Gear of the Year awards, there were 9 categories for products to be nominated and an additional Overall gear winner.

Stand On Liquid, an industry-leading stand up paddleboard company, is the exclusive retailer for a limited edition Smokey Bear Air inflatable paddleboard package in honor of the iconic character’s 75th birthday.

One new product that we're particularly interested in is the SwitchBlade Double Bladed SUP Paddle from the folks over at Stage SUP. The Stage SwitchBlade SUP paddle is used similar to a kayak paddle while stand up paddleboarding.