In a sport where participation is practically split down the middle between men and women, women many times get the short end of the stick in all areas of the sport. While much of the SUP industry has started to take notice of this fault there are a few brands who are leading the way when it comes to catering to the females of our sport. Here are 6 brands who have embraced female athletes and are designing products specifically with them in mind.

San Diego based brands, Surftech and prAna, together have created the ultimate line of women’s-specific standup paddle boards (SUPs), paddles, and accessories. With prAna’s outdoor experience and Surftech bringing the art of technology, the brands are ecstatic to be recognized by Outside Magazine for the 2018 Gear of the Year award.

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2018 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

Coming in Summer 2018 the folks at Body Glove will be offering a yoga and fitness-specific paddle board with features never before seen for a board of its kind.

FUSION STEREOACTIVE is the world’s first purpose-built, portable watersports and active lifestyle stereo. Made with the SUP community in mind, here’s five reasons you want one on your board.

SIC Maui announces the release of their all new competitive downwind race board, the Bayonet. Developed through ongoing collaboration between SIC Shaper Mark Raaphorst and the SIC team athletes, the Bayonet offers experienced paddlers a high performance downwind board like none other before.

SIC Maui announces their fastest and most versatile all-water race board yet, the RS Series. In 2017, countless hours of R&D culminated into final prototypes that would be put to the test in technical, long distance, sprint, and downwind races in order to validate the RS as one of the fastest, most well-rounded, all-water race boards in the world.

Buoy Wear customers can now rest assured they will never lose their hat while participating in their favorite water sport. The company, created and operated by globe-trotting water sports enthusiasts, is on a mission to invent exceptional looking floating hats that can be worn all day, everyday, on and off the water.

With the gift-giving holidays right around the corner, it's time to think about getting something awesome for the SUP'er in your life so here at Supconnect, we've put together a gift/gear guide of the newest and coolest items to have recently hit the shelves and racks on the SUP market. If you're looking for something to get for your lover, mother, brother, sister, friend, or anyone for that matter this holiday season, this guide will be perfect for the stand up paddler in your life. And who's to say you can't get a little something for yourself, 'Tis the season after all!

Garden & Gun magazine today announced Ian Balding Paddle & Surf of Wilmington, NC as a runner-up in its eighth annual MADE IN THE SOUTH AWARDS, in the OUTDOOR category.

The world’s number one inflatable paddle board brand, Red Paddle Co, have released their latest collection of industry leading inflatable paddle boards.

The new and improved Paddle Logger App is now available on iOS11.