Surftech is excited to continue their relationship with prAna going on for a 3rd year introducing a new range of inflatable paddle boards.

Premium Lifestyle Essentials brand Red Original has just launched an amazing new Dog Buoyancy Aid to keep your four-legged friends safe when they are in and around the water.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2019 Fall SUP season, so there's sure to be something in this guide for everyone!

Aqua Marina has announced the launch of their 2020 inflatable paddle boards and the brand-new inflatable kayaks line, more special SUP boards and upgraded accessories.

After more than 6 weeks of deliberation the staff here at Supconnect is excited announced the 2019 Gear of the Year Awards winners from our 10th Annual Supconnect Awards. As a brief background of the Gear of the Year awards, there were 9 categories for products to be nominated and an additional Overall gear winner.

Stand On Liquid, an industry-leading stand up paddleboard company, is the exclusive retailer for a limited edition Smokey Bear Air inflatable paddleboard package in honor of the iconic character’s 75th birthday.

One new product that we're particularly interested in is the SwitchBlade Double Bladed SUP Paddle from the folks over at Stage SUP. The Stage SwitchBlade SUP paddle is used similar to a kayak paddle while stand up paddleboarding.

Whip out your boardshorts and bikinis, it’s summer time! Nothin’s better than summer and we’re so stoked that our favorite time of the year is finally here. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2019 Summer SUP season, so there's sure to be something in this guide for everyone!

Ahead of the official launch of the 10th Annual Supconnect Awards Supconnect has begun to gather nominations for all categories. Categories include: Man of the Year, Woman of the Year, Grom of the Year and Gear of the Year, among others.

Hala Gear, the leader in performance inflatable standup paddle boards, is proud to announce the launch of their 2019 SUP lineup.

Artech MPS launched a crowdfunding campaign to fund the development of a modular paddle board that combines the performance of a fiberglass board with the convenience of an inflatable board.

If you're an avid standup paddler or someone who loves foiling, Slingshot is launching a new product that is going to make your time on the water that much more fun. Enter the Slingwing.