Hydro Holder is a brand new product helping you to attach almost any items to your Stand Up Paddle Board or any water craft! It is now available to pre-order via Kickstarter.

The Grey Duck Group has announced the launch of the Quetico14, a revolutionary new touring SUP. The patent pending Quetico14, which comes standard with the Greyduck Portage System, is an industry first transport system that allows a paddle board to be carried overhead with ease.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2018 Fall SUP season, so there's sure to be something in this guide for everyone!

Red Paddle Co has announced the launch of a revolutionary inflatable paddle board. The Compact 9’6” on pre-sale now, is a full-sized SUP that folds down to half the size of a regular inflatable paddle board while not compromising on paddling performance.

Naish SUP just released a look at their 2019 line and we’ve got to say: it looks awesome! The crew at Naish have given their 2019 line a complete makeover. Check it out!

Starboard’s race boards are known for being some of the best in the business. The All Star and Sprint models are just two of the many race models that are known to be populated on the race start line. For 2019, Starboard’s race range is faster and again more stable, breaking new boundaries in our sport.

After personally paddling, weighing, and thoroughly testing 110+ boards, our expert staff has selected the best inflatable stand up paddle board 2018 models. These are designated by the "A" grade and organized by categories (inflatable, all-around, touring, etc).

In a sport where participation is practically split down the middle between men and women, women many times get the short end of the stick in all areas of the sport. While much of the SUP industry has started to take notice of this fault there are a few brands who are leading the way when it comes to catering to the females of our sport. Here are 6 brands who have embraced female athletes and are designing products specifically with them in mind.

San Diego based brands, Surftech and prAna, together have created the ultimate line of women’s-specific standup paddle boards (SUPs), paddles, and accessories. With prAna’s outdoor experience and Surftech bringing the art of technology, the brands are ecstatic to be recognized by Outside Magazine for the 2018 Gear of the Year award.

Coming in Summer 2018 the folks at Body Glove will be offering a yoga and fitness-specific paddle board with features never before seen for a board of its kind.

FUSION STEREOACTIVE is the world’s first purpose-built, portable watersports and active lifestyle stereo. Made with the SUP community in mind, here’s five reasons you want one on your board.

SIC Maui announces the release of their all new competitive downwind race board, the Bayonet. Developed through ongoing collaboration between SIC Shaper Mark Raaphorst and the SIC team athletes, the Bayonet offers experienced paddlers a high performance downwind board like none other before.