In a sport where participation is practically split down the middle between men and women, women many times get the short end of the stick in all areas of the sport. While much of the SUP industry has started to take notice of this fault there are a few brands who are leading the way when it comes to catering to the females of our sport. Here are 6 brands who have embraced female athletes and are designing products specifically with them in mind.

This summer, retailer, manufacturer, instructor, sales rep, coach and media members of the SUP Industry Association are teaming up to hold fun, safe, and beginner-friendly events across North America known as SUPIA SUP Days.

Paddling the length of the River Thames isn’t something new, but doing it on two stand-up paddle boards (SUPs) made from plastic bottles is. The Whale Company wants to make a difference and work towards a more sustainable future, which is why they’re taking their message to the UK’s most famous waterway.

Five years later, twenty-one-year-old Madeline Leblanc has continued to turn her passion of stand up paddle boarding into a fundraiser to honor two friends lost to cancer.

Boardworks, a leader in the surf and standup paddle industries offering innovative and award-winning products, is proud to partner with Standup for the Cure, a charity paddling event that raises money for early breast cancer detection, treatment, and education.

Ahead of the official launch of the 9th Annual Supconnect Editor’s Choice Awards Supconnect has begun to gather nominations for all categories. Categories include: Man of the Year, Woman of the Year, Grom of the Year and Gear of the Year, among others.

With the foil phenomenon taking over the watersports realm the draw to try the craze is on the rise. Foiling however has proven to be pretty dangerous if you’re not aware of the do’s and don’t’s. The solution: Slingshot Foil Academy.

For the past year, the Editorial team at Supconnect has been working long and hard on the second edition of their biggest launch to-date: the Supconnect Reviews. The Supconnect Reviews are an in-depth collection of highly detailed reviews of products in the stand up paddle (SUP) market.

Performance Paddling is excited to announce the Catalina Ocean Experience 2018. Guided by ocean athletes Morgan Hoesterey and Anthony Vela this 4-day, 3-night ocean adventure will take place in the pristine blue waters of Catalina Island.

Could waterman Kai Lenny be joining team SIC? On April 10, 2018, the APP World Tour posted photos to social media of Red Bull athletes Kai Lenny and Infinity's Izzi Gomez, filming a promo reel for the upcoming Red Bull Heavy Water later this year. In the photos, Lenny is spotted riding and perusing around San Francisco with the all new SIC Maui RS.

On Saturday morning, March 31, 2018, a 25-year-old man was paddle boarding off the coast of the Big Island of Hawaii and was attacked by a shark. According to reports by Big Island Now the man was paddling about 100 to 150 yards offshore when he was attacked.

In the midst of national conversations surrounding gun control legislation and the NRA following the tragic school shooting in Parkland, Florida in February, several large retailers have cut ties with the NRA or partners that are associated with the NRA in response to consumer boycotts.