Hobie is proud to announce the signing of 3 time World Longboard Champion Colin McPhillips as the newest addition to its team of premier surfers and watermen.

Boardworks announces a new Paddle Sport Division.  “Stand Up Paddling has been among the bright spots at retail in a very tough market,” said Boardworks’ Bob Rief.

Naish are pleased to announce Gareth Grant has joined their Stand Up Paddle team for the upcoming 2010 European / UK season.

Stand-up Paddle surfers and prospect converts gathered at San Onofre State Beach to try out various different SUP shapes, from long-distance and beginners' boards to high-performance and comp models.

The US Open of Surfing 2008 held its first event stand up paddle division, featuring names like female world champion Lisa Anderson and other notables.

Bob Long from Bob's Mission Surf Shop was arguably the first stand up paddle shop in California, helping to thrust the sport to the forefront.

One of California's earliest Stand up Paddle Demos, back in 2007, at Cardiff Reef in San Diego, CA, arguably the world's largest demo that year.