Sean Poynter, one of the world’s leading SUP Surf experts, has created a tutorial for the proper way of setting up your leash string on your board, and in addition, he shows us how to correctly put on a leash. Here SUP Surf Tips from Starboard SUP International Athlete, Sean Poynter.

Kai Lenny is a beast. He was recently seen charging on a massive day at Jaws during the recent pulse of swells to hit the Hawaiian Islands.

Starboard SUP just recently launched a new series called "Tiki Team Talk." The Tiki Talk is a close and exclusive interview with International Riders. This month they feature Sean Poynter.

In this video ACA SUP Instructor Trainer Jimmy Blakeney breaks down one of the most fundamental turns in surfing - the bottom turn, brought to you by BIC SUP. Watch and enjoy!

Here Rober Stehlik gives a really well thought-out and comprehensive overview on learning to catch a wave on your SUP. Watch and enjoy.

The Waterman League have just released the first of a profile series of SUP athletes. This week they've put Mo Frietas in the hot seat, giving viewers a fresh and candid look into the midnframe of a seriously gifted young athlete.

Noa Ginella and Kody Kerbox go to Panama and charge big barrels.

This video, shot by photographer, Bo Bridges, shows a surfer going right over a Great White at Manhattan Beach, Los angeles. 

BIC Sport is proud and very stoked to share the Paddle Board segment from Facing Waves, a series featuring the lovely Nikki Gregg and Jimmy Blakeney in Tahiti.

Ben Thouard is a phenomenal photographer. Based in Tahiti, his regular shooting ground is a certified paradise. Check out this amazing assortment of his favorite images from 2013.

Check out Noa Yap's latest SUP Surfing video offering, showing off an average day with buddies on Maui.

Wagner Deabreu uploaded this eerily peaceful video of a Great White cursing the lineup at El Porto, Manhattan Beach.