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Could Kai Lenny Be Joining SIC?

Could waterman Kai Lenny be joining team SIC? On April 10, 2018, the APP World Tour posted photos to social media of Red Bull athletes Kai Lenny and Infinity's Izzi Gomez, filming a promo reel for the upcoming Red Bull Heavy Water later this year. In the photos, Lenny is spotted riding and perusing around San Francisco with the all new SIC Maui RS.

  • Published in News

Tips For SUP Surfing Beginners

Want to add in some excitement to your SUP routine and start SUP surfing? We’ve talked to some of stand up paddling’s best surfers and asked them to share their top tips for beginners.

  • Published in Tips

Naish Hokua

Price: $1,799 Build: Non-Inflatable
Skill: Intermediate Use: Surf
Weight: 22.12 lbs Sizes: 8'6", 9'0, 9'6"

About the board: The Naish Hokua is a great all around surfboard. It has a flatter tail than the Mad Dog model, allowing for much flatter sections, allowing for more speed. You can pump through so if you live in a place where the surf is fairly soft this is the board you want to have. It drives lots of speed, it is fairly stable, and it looks stunning as well. The Hokua is fairly lightweight for that type of board with its strong construction that it comes with. It’s a phenomenal board if you live in Southern California, or in a place with a bit softer surf wherever you are but is a great all around board that can also pump a bit more aggressively in faster surf. Defintiely deserving of an A-Grade. Read more HERE.

  • Published in Reviews

Naish Mad Dog

Price: $2,139 Build: Non-Inflatable
Skill: Intermediate Use: Surf
Weight: 16.12 lbs Sizes: 7'10", 8'1", 8'6", 8'11"

About the board: The Naish Mad Dog really comes alive when you have some punchy surf. It works quite well off the tail and is fairy stable to paddle for a board this size. It feels really good under the feet and is super easy to carry. If you live in a place where you have really nice punchy surf, quite a bit of either wind swell or hollow surf that you want to work your way through, this board is the perfect fit. But, if you live in a place where the surf is fairly flat or soft you might want to look for a board with less rocker on the tail so that you can grab more speed and pump more easily through the flat sections . But if hollow is what you are dealing with, or steeper waves, this is a great option. It has nice rocker both on the nose and on the tail and the graphics are beautiful overall. A great surfboard. Read more HERE.

  • Published in Reviews

Naish Nalu

Price: $1,799 Build: Non-Inflatable
Skill: Intermediate Use: Surf
Weight: 24.04 lbs Sizes: 10'6", 10'10",11',11'4"

About the board: The Naish Nalu is an excellent beginner surfboard that can also be used as an all around board. It’s very stable and the flatter rocker drives lots of speed in smaller softer surf. You can also use in the flat water with your family. If you are a beginner SUP surfer, or are trying to get into SUP surfing, and you still want a board where you can use it on other occasions with family and friends on flat water this is an outstanding choice. There is a beautiful coordination of graphics. The gradient from yellow to green on this board is stunning. If you put the Naish fins on it, which has yellow stripes with some black to it, the board just comes together as a beautiful package. So, the Nalu is a great choice for someone who is a beginner SUP surfer or someone who is looking to get into SUP surfing, who also wants an all around board. Read more HERE.

  • Published in Reviews

Spring 2018 Gear Guide

The sun is starting to shine, ice is melting and spring is starting to peek it’s head around the corner. With temperatures rising and waterways defrosting into lakes and rivers again, it’s time to start getting geared up and ready to get back on the water and out of the winter hibernation. Here, we’ve put together a list of SUP gear, accessories, and of course boards for everyone from a beginner to the advanced SUP'er for the 2018 Spring paddle boarding season, so there's sure to be something in this guide for everyone!

  • Published in Gear

SUP Surfing Mistakes To Avoid

Mistakes are inevitable, they happen to the best of us so in order to give you a jumpstart and get you some insight on what you should avoid while SUP surfing we’ve chatted with some of the best in the business to give you some tips. Check it out:

  • Published in Tips

20 SUP Brands Worth Following On Instagram

We love that brands share their awesome content on Instagram for all of us to see because you best believe we have been looking! Below we’ve made a list of our favorite stand up paddle board brands that we think are worth following on Instagram.

  • Published in News

SUP's Most Inspirational Performances in 2017

Each year in any sport there are a number of athletes and performances that stand apart from the others. Whether it’s a comeback from behind, world record or dominating performance these achievements don’t go unnoticed. In 2017 there were incredible performances and feats that we didn’t know were possible. Here we list the top 10 most inspirational athletes and performances of 2017.

  • Published in News

6 Brands Supporting Women in SUP

In a sport where participation is practically split down the middle between men and women, women many times get the short end of the stick in all areas of the sport. While much of the SUP industry has started to take notice of this fault there are a few brands who are leading the way when it comes to catering to the females of our sport. Here are 6 brands who have embraced female athletes and are designing products specifically with them in mind.

  • Published in News

Records Smashed at 2017 King of the Cut

Race records have been smashed at the sixth Stand Up Surf Shop King of the Cut with the fastest eight male competitors all beating the previous fastest time for the 24km downwind race in Mandurah, Western Australia over the weekend.

  • Published in News
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San Diego


Humidity: 77%

Wind: 4 mph

  • 26 Apr 2018 69°F 56°F
  • 27 Apr 2018 68°F 54°F