Laird Apparel LLC, a recently launched brand of functional, technically crafted, performance-based products, has set out to help make shopping and choosing products in the athleisure category easier for men. Launching a club membership this month, the company will offer a limited subscription model to the first 100 applicants beginning mid-February, 2016. The quarterly program will offer key items in the collection and a limited-edition, exclusive item accessible to members only.

Laird Apparel and One&Only Resorts announce today a partnership between  big-wave surfer and renowned waterman Laird Hamilton’s apparel line, Laird Apparel, and One&Only Resorts. As the exclusive resort launch partner of the collection, One&Only Resorts is the only resort company to carry Laird Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men.

Laird Hamilton, big-wave surfer, renowned waterman and fitness expert, announces today the launch of Laird Apparel LLC, a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle.

During a charity event to support breast cancer research, actress and 'Girls' creator Lena Dunham was rescued from her paddle board by legendary waterman Laird Hamilton after Dunham drifted off course during a paddle board race.

This week it was announced that waterman and standup paddle pioneer Laird Hamilton had made an appearance in the highly anticipated annual issue of ESPN's Body Issue where athletes are selected and pose nude to showcase their athletic form in a tasteful and artistic way. Laird appears with his wife who is also a former professional volleyball player, Gabrielle Reece.

Laird Hamilton, one of the best watermen in the world, has been down in New Zealand doing what he does best and has been featured as an ultimate waterman in preparation for the upcoming event.

On Tuesday night as the sizable swell courtesy of Hurricane Marie filled in on the Southern California coastline, Laird Hamilton did the unthinkable and shot the Malibu pier on his standup paddleboard.

Surftech recently congratulated living legend Laird Hamilton on the announcement that he will be releasing a line of hand finished "Laird StandUP" boards for spring 2013.

If you have the need for speed then you'll want to get out and stand up on the Surftech SUP Bark / Laird! When legends like Laird Hamilton and Joe Bark team up you know the end result is going to be a good one.

Design is performance inspired by passion. Surftech has assembled the world's best designers to produce the sport's best boards. Inspired by the passion that brings paddlers to the water every day, Surftech stand-up paddleboards are simple, sleek, and powerful enough to change the way we live.