NEW YORK and LOS ANGELES, U.S.A – Laird Apparel and One&Only Resorts announce today a partnership between big-wave surfer and renowned waterman Laird Hamilton’s apparel line, Laird Apparel, and One&Only Resorts. As the exclusive resort launch partner of the collection, One&Only Resorts is the only resort company to carry Laird Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men. A curated selection of Laird Apparel, specifically selected to outfit the One&Only guest, will be available at One&Only Palmilla, Los Cabos, Mexico in January 2016 and then roll out to other locations later in the year. The curated collection consists of Off Shore, Fitness and Lifestyle selections which are perfect for sport and leisure.
In celebration of the launch partnership, Laird Apparel has created a One&Only exclusive high-quality performance t-shirt inspired by the casual luxury lifestyle of One&Only Resorts, available solely at One&Only Palmilla. One&Only is a collection of ultra-luxury resorts set in some of the most beautiful destinations around the world including Bahamas, Mauritius, Maldives, Cape Town, Dubai, Australia and Mexico.
The collection, inspired by the adventurous and unstoppable active lifestyle of Hamilton himself, effortlessly outfits the One&Only male guest. From early morning ocean paddle boarding to an afternoon lunch on the terrace, the contemporary apparel provides men with durable yet stylish multi-functional clothing.
“When I arrived at the One&Only Palmilla in Los Cabos, the connection between Laird Apparel and the resort felt natural as it fit within the local Baja surf culture,” said Laird Hamilton. “From the pristine beach to the world-class fitness center and golf course to the tranquil yoga garden, One&Only Palmilla is the idyll setting for the clothing’s hybrid, function-first edge. The technical fabrics and tailored construction of the apparel allow the wearer to transition easily from water activity to lounging to sport to
“We look for unique and meaningful brands to carry in NEO boutique at One&Only Resorts. We were initially drawn to Laird Apparel for the collection’s inspired product, refined aesthetic, and technical functionality. We wanted to offer something more for our male guests who lead active lives and seek comfort, and quality whether for sport or leisure. Laird Hamilton’s contemporary lifestyle of adventure and relaxed luxury living lends itself perfectly to One&Only’s own distinctive style, ‘unstuffy’ sense of genuine hospitality and lively local culture,” said Helen McCabe-Young, Executive Vice President Sales & Marketing, One&Only Resorts.
Plans to expand the Laird Apparel collection to select additional One&Only Resorts will be revealed soon. Additional news on lifestyle offerings from Laird Hamilton for One&Only guests soon to come.
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About One&Only Resorts
Created exclusively for the ultra-luxury resort market, One&Only Resorts are conceived as hallmarks of excellence. Set in some of the most beautiful locales in the world, each award-winning resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unrivalled. These properties include One&Only Reethi Rah in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage and One&Only The Palm in Dubai; One&Only Ocean Club in The Bahamas, One&Only Palmilla in Los Cabos, Mexico, One&Only Cape Town in South Africa and One&Only.
Hayman Island, Great Barrier Reef and Emirates One&Only Wolgan Valley in The Blue Mountains in Australia. One&Only has also announced plans to develop and operate five new One&Only resorts, in Sanya, Hainan, China; in Montenegro, which will be the first property for the collection in Europe, Bahrain and two new resorts in Mexico. More information on One&Only is available at oneandonlyresorts.com.
About Laird Apparel
Laird Apparel LLC is a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle. The apparel line, created by big-wave surfer, renowned waterman and fitness expert Laird Hamilton, includes board and fitness shorts, hybrid surf and polo shirts, fitness and studio pants, premium and graphic tees and technical hoodie jackets at price points ranging from $30.00-$120.00. Laird Apparel is available online at www.lairdapparel.com, Ron Robinson in Santa Monica and Melrose locations, and Tarsan SUP in Redondo Beach, CA. For more information please visit the Laird Apparel Instagram, Facebook and Twitter.