HAIKU, Hawaii - Naish has introduced a range of Limited Edition, ultra lightweight, extremely stable boards designed for highly advanced riding in small to medium waves.

SAN DIEGO, California - With the holidays fast approaching, we’re spreading the Turkey Day love by listing the biggest and best deals out there over the holidays from our favorite brands, both in stores and online.

SALT LAKE CITY, Utah - Glide SUP announces the release of the Keiki kids stand up paddle board - designed specifically for young paddlers.

WIERDEN, The Netherlands - Mistral reflects on its legacy in windsurfing and talks about their new range of Stand Up Paddle race boards, set to rock the world stage in 2014.

WIERDEN, The Netherlands - The Mistral M2 Flatwater Race Boards were introduced into the worldwide market in 2013 which marks the start of a new era!

VANCOUVER ISLAND, Canada - Winter presents a tricky dynamic for paddlers. It can be difficult to strike a balance between layering up to stay warm and staying loose. To get some insight into this seasonale issue, we spoke with Dom Moore from Ocean Rodeo about the science behind OR’s thermal layers and dry suits and why they’re so effective for winter paddling in all conditions.

SAN DIEGO, California - It may have the same name as last year but the board shapes have changed and new sizes are now available. The new Space Pickle will SUP surf, wake SUP and flat-water SUP.

Enjoy several brief videos that display new stand up paddle boards and gear from the Summer Outdoor Retailer Show 2013!

Beginning in 1996 Ocean Minded started providing comfortable, durable sandals for surfers and those who were inspired by coastal living. ·17 years later Ocean Minded is still providing footwear that many stand up paddlers are finding helpful for their paddling needs.

Takuji Araki, aka Taku, rides an ULI board at Molokai 2 Oahu and makes history as the first M2O crossing attempted or finished on an inflatable SUP and takes first for his age group of 30 - 39 year old men in the solo sup stock division. Click "Read More" to watch video and learn more.

Yesterday was the Open Air Demo at the Outdoor Retailer summer market where more paddle boards than one can imagine were lined up along the beach for those in attendance to test and try at Pineview Resevoir in Utah. Click "Read More" to see more of the latest SUP gear!

LiftSUP handle celebrates its 2nd full year on the market and 35,000 handles in the water.