We know that the Fusion StereoActive is arguably the best sound system for the watersports market, but do you know the behind-the-scenes story of how it all came to be?

Restube, a young company from Germany, has developed the smallest and lightest inflatable life jacket ever. With the SUP scene caring more and more about safety this is a product every paddle boarder should take a look at.

Summer is at it’s end and for many that means back to work and less time in the water. We can all agree that paddle boards are not cheap and run anywhere between 8ft and 14ft tall, so finding a safe and secure place to store your board is important—and at times can be challenging.

Water sports are a great way to exercise, but in life it’s all about choices. SCUBAJET accepts the challenge and brings the most popular aquatic activities to the next level. The water sports gear impresses with an innovative design and allows to make decisions based on individual needs by combining motor power and paddling.

Seasons are a-changin' and the cooler weather and fall colors will be making their way to your oceans and waterways in no time. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Fall SUP season, so there's sure to be something in this guide for everyone!

New startup Kayacat announced today that it is raising funds via a rewards crowdfunding campaign on Kickstarter to produce a new concept of boat. Kayacat set out to raise £80,000 on Kickstarter to produce the first batch of their invention that is set to open the personal watercraft market to new buyers.

The LiftSUP handle has already proven to be a key tool in helping to carry and transport your paddle board from the parking lot to the water’s edge and beyond. But did you know that the LiftSUP handle is more than just a handle and can be used in a number of situations? There are actually quite a few uses for it that help to make the life of a stand up paddler easier and more fun. Here are 6 benefits of the LiftSUP handle.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2016 Gear of the Year Awards winners from our 2016 Supconnect Editor's Choice Awards.

Whip out your boardshorts and bikinis, it’s summer time! Nothin’s better than summer and we’re so stoked that our favorite time of the year is finally here. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Summer SUP season, so there's sure to be something in this guide for everyone!

Local San Diegan, Geno Jenkins, saw a need in the surf and SUP industry and in 2006 he created a simple solution for quick and easy UV protection for boards. A simple slip on UV Cover called a Topless Boardbag and it's made in San Diego.

Red Paddle Co. is known for their quality inflatable stand up paddle boards and they continue to develop products that are not only beautiful but also well put together. Red Paddle Co has recently just announced a new technology and material they have started to use in their boards called MSL Technology.

The BIC SUP ACE-TEC Cross - Hybrid Flat-water Shapes are an ultra-stable platform equally suited for first-timers, family fun, fitness, yoga, fishing or whatever your next SUP adventure may be. Check out the Cross Series 2016 stand up paddle boards in action in the newly released 2016 videos from BIC SUP.