CARLSBAD, California - Chris Dunn, CEO of Surftech announced today that Surftech and NSP have joined forces in a distribution agreement for the United States that will commence on July 14th, 2015. The transition moves NSP away from their current distribution partner in move that will expand their reach in the US market. Although the details of the new partnership are still being formalized, the companies will share many of the core administration functions allowing for more efficiency in the field and allowing both brands to scale more rapidly in the market.
“This is an exciting new time for Surftech. It’s our objective to continue to present US retailers with a complete line of high quality surf and SUP retail products. NSP has an excellent product array that compliments the Surftech family of brands and is in no way duplicative.” Chris Dunn CEO of Surftech “The two brands together present an extremely powerful retail combination one we are excited to a part of moving forward.”
“This change is in the best interest of NSP and its customers,” said Chris Chamberland, NSP Brand Manager. “We are so excited about the next chapter in the evolution of NSP and having a greater input into how NSP will be presented to retailers and consumers.” Operating under its core brand beliefs of Nature, Science, and Passion – NSP will continue to evolve to offer boards that meet the demands of everyone – from beginner through to athletes at the top of their game.
Both NSP and Surftech foresee no disruption to supply of product to retailers during the changeover. Sales contacts and information will be supplied in the days ahead. As two of the largest designers and suppliers of Surf and Stand Up Paddleboards globally, Surftech and NSP offer a diverse range of boards and brands to suit every level and discipline of surfer and stand up paddler.
Surftech, “The original board manufacturing company,” was founded in 1989 in Santa Cruz, California by Randy French. A pioneer of composite technologies, Surftech was the first company to introduce composite manufacturing to the surfing, paddling and SUP industry. Surftech’s business model has always been about board builders giving them a way to scale and expand their businesses with a seamless solution that complimented their existing lineups. In the early 90’s, Surftech partnered with a world-class international factory that matched their commitment to excellence, providing unparalleled capabilities, strong environmental practices, unmatched craftsmanship and most importantly could scale to meet demand.