The modern recreational explosion of standup paddling has completely revolutionized the way in which everyone (and I mean, everyone!) can interact with bodies of water, wherever they may be found.

Surftech, the world's largest manufacturer of surfboards and stand up paddleboards aspires to "set the international standard for SUP instruction and fitness programs" explains recently appointed director Bodie Shandro.

Come help ISLE Surf and SUP celebrate the completion of one of San Diego’s largest retail locations of Paddle Boards,Surfboards and Accessories!

One of the most legendary retailers in the history of stand up paddle boarding, San Diego local Bob Long, is about to officially open the doors of his new and all exclusive SUP Shop, just a short distance away from Mission Bay, Pacific Beach, La Jolla, and a bunch other popular SUP destinations.

Coastal Paddle Company is teaming up with YOLO Board to bring the fastest growing watersport of stand up paddle boarding (SUP) to the Gulf Breeze and Pensacola area.

Paddle Surf Warehouse (PSW) is without a doubt one of the most iconic stand up paddle shops around, partly due to its pioneering steps in the early stages of the sport and partly due to its thorough involvement with the stand up paddle community.

Stand Up Paddle Flatwater, an online retailer of quality stand up paddling (SUP) equipment, now has a fresh look, more product lines, a free shipping policy on orders over $100, and a new showroom in Bend, Oregon.

Slater Trout is far from your average teenager. Florida born and raised and where he learned how to surf on the Gulf, Slater’s family moved to Maui when he was 10 where his eyes were first opened to the sport of SUP by his father Casey.

On Friday (November 20th) at 6pm, stand up paddle (sup) enthusiasts will be gathering at Legends Surf Shop in Carlsbad, CA to view the first installment of Stand Up Paddle TV, which is scheduled to air every third week of the month on iTV San Diego.