Paddle Diva, Stand Up Paddle Wintertime

Gina Bradley is one of the most passionate stand up paddle boarders you’ll come across. Now what do you do when all the water around you is frozen? Bradley decided to take out her stand up paddle board gear, suit up in a bikini and hit the white carpet for a stand up paddle session.

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Marisa Miller, Stand Up Paddling in Shape

Stand up paddle boarding is moving mainstream and moving fast. Even though there is no single Gidget for the sport yet, there have been tons of celebrities that have taken up stand up paddling on their own, one of them is Marisa Miller, who was just featured on the cover of Shape Magazine for the 8th time.

Boardworks Signs Ohana Paddle Board

Bob Reed and Russell Coble, co-founders of Ohana Paddle Board company announced today that they have selected Encinitas based Boardworks to manufacture and sell their new category of S.U.P. boards, worldwide.

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Tahoe SUP Signs O'Connor as Sales Rep

Tahoe SUP is proud to announce the addition of John O’Connor to their Sales Rep team. John is a longtime industry leader on the East Coast and will be covering the Florida and Carolina’s territory.

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Boardworks Announces New Online Store

“After launching a new website in the Fall of 2010, Boardworks is happy to announce the that our Online store is finally and officially open!” comments Boardworks’ Mike Fox.

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Industry Summit Gathers Record Numbers

When SUP Business set out to hold the second informal “roundtable meeting” for the stand up paddle industry, they expected some interest but nothing like the throngs of people that turned out for the SUP Business gathering at the Surf Expo.

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The Instant Way to Belong to a Global and Local SUP Community

faq-1Become a part of the fast growing stand up paddle board community and connect with paddlers locally and globally, while also reading top editorial content about the sport and watching episodes on Stand Up Paddle TV with the movers and shakers around the world.


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Stand Up Paddle Board Industry at Surf Expo

With the demise of the Action Sports Retail Expo (ASR), the Surf Expo has solidified itself even further as the winter gathering for the action sports industry, shifting the industry gathering heavily toward the east coast.

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Sunny Garcia with Suplove at Tradeshow

Suplove, a leading Stand Up Paddle lifestyle company, is excited to announce that ASP World Champion and 6 times Hawaiian Triple Crown winner, Sunny Garcia, will be attending Surf Expo to check out the SUP scene and sign autographs for fans.

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FCS, Stand Up Paddle Board Company

At FCS, we are still best known for surfing products and world champion athletes like Kelly Slater and Mick Fanning. But a few of us in the company have been standup paddling for years now.

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