The Butterfly Effect is continuing its 2016 BE World Tour with the third annual Butterfly Effect California event and a variety of activities, all to promote women in water sports and to bring awareness to this year’s charity, Boarding for Breast Cancer Foundation and their mission that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention.

With just two weeks to go until the Holding period officially opens for Red Bull Heavy Water, an Official Stop on the 2016 Stand Up World Series, anticipation is mounting for what will be a dramatic and sensational event in every respect.

The 2016 Quiksilver Survivor Race was a huge success - with very tough competition. It was a one day event and had the survivor format - which is the hardest race format for short sprints. Here, Connor Baxter recaps the event from his perspective. Take a look...

Werner Paddle's Team rider Fiona Wylde, has either won or found herself on the podium the last three years at this world class course race/downwind race combo. This season she is a threat to take the crown again after a strong season that she's here sitting ranked 3rd in the world. Watch, as she takes you to her "happy place," training in her home town of Hood River Oregon.

After a six-week stretch of traveling for races in Asia and Europe Starboard SUP and Werner Paddles athlete Fiona Wylde decided to take a little vacation to Australia with with boyfriend and fellow professional stand up paddler Bernd Roediger (Naish) and to meet up with good friend Kai Bates (Fanatic). While there, the trio scored really fun surf and had a blast out of the water too.

While on a Maliko downwind run off the coast of Maui, Hawaii with friends Zane Schweitzer and Alex Aguera, Connor Baxter found himself in a very scary situation. While on his Starboard SUP foil, Connor Baxter was attacked from behind by a 10 foot tiger shark.

As stand up paddle boarders it is our duty to do our part to keep the oceans and waterways that we play in clean. With that in mind, the folks at Starboard are starting the “Pocket of Plastic” challenge with the goal for everyone to pick up trash when out on the water.

This week at the annual Outdoor Retailer show in Salt Lake City, Utah, Supconnect announced the 2016 Gear of the Year Awards winners from our 2016 Supconnect Editor's Choice Awards.

2016 was one of the most exciting years ever in the 20 years that the Molokai 2 Oahu Paddleboard World Championships has been held. This year saw record breaking performances in both stand up paddling and prone paddle boarding and the field of athletes to compete was packed with standouts. This year Kai Lenny and Sonni Hönscheid claimed victory for the stand up paddlers.

When the last athlete crosses the finish line on Sunday, July 31, 2016 at the Moloka’i-2-O’ahu Paddleboard World Championships (M2O), two decades of outstanding performances and personal accomplishment will be recorded by a lineage of the world’s strongest paddle boarders. Presented by Kona Longboard Island Lager, the 2016 event welcomes a host of athletes from 16 countries who will test their navigational skill and athletic strength across 32-miles of open ocean in the disciplines of stand-up (SUP) and prone paddle boarding.

Legendary long distance stand up paddler Bart de Zwart just finished up the MR340, a 340-mile paddling race on the Missouri River, and he just set the new record for fastest time, beating the previous record by a whopping 10 hours! Here he recaps the race and how he got to the finish.

Stand Up World Tour star and Starboard SUP athlete Iballa Moreno has been enjoying her downtime at home in the Canary Islands. From windsurfing to stand up paddle surfing Iballa has it all and she’s all about having fun in the water. Check out this new edit Iballa just released of her spring sessions at home.