With the explosion of stand up paddle boarding (SUP) the market has become flooded with a plethora of SUP brands and manufacturers causing a dilution of quality products, making it harder for the consumer to find something worth their investment. However, there are brands and products on the market that do offer beautiful and quality products that are something to be proud of. Case in point: Jarvis Boards.

Although hydrofoiling is making the headlines in SUP as of late, this concept is no stranger to the folks at F-One. F-One has been involved with Foils for quite some time as they have been a popular tool in wind and kite surfing, two disciplines in which F-One has been invested in for years. Now, they’ve transitioned their technology of the foil from the other sports and are bringing it into their line of SUP products as well!

Olympic Gold Medalist Larry Cain dives deep and does a showdown to see whether the 2016 All Star from Starboard SUP is as fast as the 2015 model in flat water. Here, Larry gets pretty techy and gets deep into his testing methods and how he came to his conclusion. Check it out…

Whip out your boardshorts and bikinis, it’s summer time! Nothin’s better than summer and we’re so stoked that our favorite time of the year is finally here. Here, we’ve put together a list of SUP gear, SUP accessories, SUP boards and all the must have's for everyone from a beginner to the advanced SUP'er for the 2016 Summer SUP season, so there's sure to be something in this guide for everyone!

In celebration of the United Nations designated World Oceans Day, nonprofit environmental organization Sustainable Surf is proud to announce that leading Stand Up Paddleboard & Windsurf brand, Starboard, has joined their ECOBOARD Project program as their newest partner.

Go Foils are the latest and greatest trend on the water right now with stand up paddling and although it’s not the first time we’ve seen hydrofoiling mixed with stand up paddling, it’s now starting to blow up. The production team over at Starboard SUP has been working on incorporating the Go Foils into their product line and they’ve just started taking pre-orders for their surf and race boards.

Local San Diegan, Geno Jenkins, saw a need in the surf and SUP industry and in 2006 he created a simple solution for quick and easy UV protection for boards. A simple slip on UV Cover called a Topless Boardbag and it's made in San Diego.

The BIC SUP Ace-Tec Wing Series are award-winning touring shapes that were designed for efficiency and stability. The Wing series offers a smooth and effortless paddling experience. Perfect for sunrise cruises along your local lake, destination day-tripping to secluded spots as well as serious exploration in extreme conditions.

Why did Annabel Anderson run across the finish line with the "pink panther" board from Lahui Kai when she won her 4th consecutive Carolina Cup Graveyard Race?…Because she can, thanks to the LiftSUP handle!

Red Paddle Co. is known for their quality inflatable stand up paddle boards and they continue to develop products that are not only beautiful but also well put together. Red Paddle Co has recently just announced a new technology and material they have started to use in their boards called MSL Technology.

The proven design/development team of Brian Szymanski and John Becker joined Lahui Kai in May of 2014 and have never looked back. Annabel Anderson, the #1 Pro woman paddler in the world, who worked closely with Brian and John in the past, came onboard in 2015. In the world of SUP design, there must be a strong passion for design, development, and testing to get to the next better shape.

So many people come see the Werner Paddles crew at stand up paddle races and ask, what's up with the Werner Paddles Grand Prix bent race paddle? But even with interest due to its strange look, you hardly ever see any on the water...so what's up with that? Here, Werner Paddles gives us a look at the story behind it.