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Awards

Laird Hamilton Launches New SUP Line

Design is performance inspired by passion. Surftech has assembled the world's best designers to produce the sport's best boards. Inspired by the passion that brings paddlers to the water every day, Surftech stand-up paddleboards are simple, sleek, and powerful enough to change the way we live.

  • Published in News

Sticky Bumps Enters SUP Market

Sticky Bumps, a surf company well-know for its wax and other board-related supplies, has entered the stand up paddle (sup) market with a host of products, including even board bags.

  • Published in News

Lakeshore Paddleboard Co. SUP Boards

Lakeshore Paddleboard Company is the original designer and leading manufacturer of stand-up paddleboards specifically for the flat-water touring market with a focus on stability, comfort, recreation, and style. 

  • Published in Gear

Lakeshore Paddleboard Co. SUP Boards

lakeshore-standuppaddle-boards

Lakeshore Paddleboard Company is the original designer and leading manufacturer of stand-up paddleboards specifically for the flat-water touring market with a focus on stability, comfort, recreation, and style. 

  • Published in Gear

Simon Anderson Expands Into SUP Market

Walking On Water are proud to introduce a range of stand up paddle boards by two of the world's leading surfboards shapers; Simon Anderson and Luke Short (LSD).

  • Published in News

Focus Surfboards Signs Sam Pa’e

Focus™ Surfboards & SUPs welcomes local Hawaiian SUP rider and expert, Sam Pa’e, to the Focus™ SUP Team Riders.   Recognized as a huge talent in SUP wave riding and sport outreach, Focus™ is thrilled to add Pa’e to their wave riding family.

  • Published in News

Rogue SUP "All-Arounder" Designs

Rogue Stand Up Paddleboards lives up to its name by taking its product line where other SUP companies have steered away ... AWESOME GRAPHCIS!!! Based out of San Clemente, CA.

  • Published in News

Rogue SUP "All-Arounder" Designs

rogueselectionallaroundRogue Stand Up Paddleboards lives up to its name by taking its product line where other SUP companies have steered away ... AWESOME GRAPHCIS!!! Based out of San Clemente, CA.

  • Published in Gear

Rusty Signs with Boardworks

Boardworks announces a new Paddle Sport Division.  “Stand Up Paddling has been among the bright spots at retail in a very tough market,” said Boardworks’ Bob Rief.

  • Published in News

Ernie Higgins Shapes Picnic SUP

Ernie Higgins, a veteran surfboard craftsman with labels under his belt like G&S and Eaton, is always open to delving into a novel way of carving watercrafts -- hence, his company's name, "Waterlines Unlimited."

  • Published in News

Kayak-Board Hybrid, New SUP Design

Yolo Board, a Florida-based company with a focus on stand-up paddle boards, launched a kayak-sup hybrid, called "Yolo Yak." Made out of polyethylene, that plastic material found in kayaks, Yolo Yak is more durable than a fiberglass surfboard and fairly light for its size.

  • Published in News
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