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Trends In SUP: Takeaways from 2019 HanoHano

Each January the Hanohano Huki Ocean Challenge kicks off the new year with around 650 paddlers that flock to the shores of Mission Bay in San Diego, California to take part in the scenic race around the bay. One thing that sets this event apart from others is that we tend to see the event being at the forefront of industry trends.

  • Published in News

SIC Signs Brazilian ‘Brothers of Paddle’ To 2019 Team

The 2018 Supconnect Brand of the Year, SIC Maui, has announced its team of world-class athletes and ambassadors representing the brand in 2019. Among the Global Athletes, SIC proudly welcomes new Brazilian team riders Guilherme Dos Reis and David Leão, two unknowns who made their way to the 2018 Pacific Paddle Games against amazing odds, and landed on the elite podium.

  • Published in News

Top 10 World’s Largest SUP Events

Every year SUP athletes and enthusiasts of all levels travel around the world to compete in some of the biggest and most challenging events in the sport. Whether it's technical courses or endurance races, downwind or surf, there are a handful of major events that have have reigned supreme within the SUP community over the past few years.

  • Published in News

7 Famous Landmarks To See On Your SUP

We often think of stand up paddle adventures as an opportunity to see some of nature's finest creations, but there are actually several famous man-made landmarks that are also accessible by SUP. To recognize a few of these artistic masterpieces, we've rounded up 7 of the most fascinating landmarks from around the world that can be seen from a paddle board.

  • Published in Travel

5 of Our Favorite Paddling Spots in Southern California

If you don’t know, now you know – Southern California offers some of the best paddle boarding spots in the United States. From Coronado to Catalina Island, there are an abundance of amazing places to cruise on your SUP. Lucky for you, we picked out the best five.

  • Published in Travel

#IPADDLEFOREQUALITY Where Are We Now?

It was October 20, 2017. Three days before the 2017 Red Bull Heavy Water, one of the world’s most prestigious stand up paddle races and the APP World Tour’s final stop. The invite-only event had garnered the attention of the competitive SUP community as many of the world’s top stand up paddlers were ready to battle for the crown in intense conditions. 

  • Published in Opinion

Darkhorses & Vets Take Over 2018 Pacific Paddle Games

Last weekend the Pacific Paddle Games attracted the majority of the World’s best and brightest competitive paddlers for the grand finale of the SUP racing season. The weekend was action packed and did not disappoint. Here’s how it all went down:

  • Published in News

World Title Showdown To Go Down At Pacific Paddle Games

After a six-month campaign that sees them sitting first and second on the world rankings leaderboard, Australia's Michael Booth (Boothy) and Lincoln Dews will fight for the first ever Paddle League Men's World Title at the season-ending showdown in Dana Point, California this weekend.

  • Published in News

Seychelle and Michael Booth Take Out Battle Of The Bay

San Francisco Bay welcomed paddlers for the 8th Annual Battle of the Bay over the weekend. The conditions were relatively calm, yet still made for a fun and competitive race for the international athletes. In the end, SIC Maui’s Seychelle and Starboard’s Michael Booth were too good, once again asserting their dominance in the distance.

  • Published in News
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