ConnexSUP is a new, simple solution to mounting an overwhelming number of new accessories being introduced into the SUP marketplace.

Here's 6 big Reasons the LiftSUP is arguably the most useful, multi-purpose and downright handy SUP accessory on the market.

BOTE Board has released one of their premiere SUP surf boards, The 'Jackalope' in the 2014 line up.

SAN DIEGO, California - One of the greatest things about being part of a sport/lifestyle like Stand Up Paddling is being able to do it anywhere. Not just around your home town or even other parts of your country, but anywhere around the world - provided there is water. Paddling in other parts of the world allows you to experience a new place in a familiar way, adding a new dynamic to any trip. One of the biggest drawbacks to traveling is the criminal charge that most airplanes place on taking a board. This is why inflatable boards come are so handy. To help us better understand the process of traveling with an inflatable board and what the pro's are, we've broken down five easy points to consider.

SAN DIEGO, California - One of the most interesting items in the Wave Jet quiver is the rescue board, now being adopted by lifeguards across the world. This week we caught up Kelly Virgulto from Wave Jet to find out more about the rescue board and what makes it such a handy tool.

As part of the Pau Hana Surf Supply board range, Owner and shaper Todd Caranto created the Pau Hana Big EZ Hawaiian for absolute stability for all types of water—ocean, lakes, marinas, bays, and rivers.

The Speedster is part of the the Glide SUP collection of stand up paddleboards.  It was designed for inland racers who compete on glassy surfaces or with wind chop and will take competitors to the next level.

Have you ever wanted to go stand up paddle but had a concern about how you were going to get the board from the car to the water without dropping it and potentially damaging your gear?  Click "Read More" to watch a video with a solution.

The new Boardworks Raven is designed for all purpose cruising, recreational racing, fishing, or just plain getting out on the water. This model is designed for speed and stability in flatter water making it the perfect all purpose board for lakes, bays, harbors, and that deep docile river.

FCS SUP shows us the ultimate in mobility & protection for stand up paddle raceboard transportation.  The race bag has been extremely well thought out and is made with high density foam technology for the ultimate care of your board.