Tahoe SUP is proud to announce the addition of John O’Connor to their Sales Rep team. John is a longtime industry leader on the East Coast and will be covering the Florida and Carolina’s territory.

“After launching a new website in the Fall of 2010, Boardworks is happy to announce the that our Online store is finally and officially open!” comments Boardworks’ Mike Fox.

When SUP Business set out to hold the second informal “roundtable meeting” for the stand up paddle industry, they expected some interest but nothing like the throngs of people that turned out for the SUP Business gathering at the Surf Expo.

With the demise of the Action Sports Retail Expo (ASR), the Surf Expo has solidified itself even further as the winter gathering for the action sports industry, shifting the industry gathering heavily toward the east coast.

Suplove, a leading Stand Up Paddle lifestyle company, is excited to announce that ASP World Champion and 6 times Hawaiian Triple Crown winner, Sunny Garcia, will be attending Surf Expo to check out the SUP scene and sign autographs for fans.

At FCS, we are still best known for surfing products and world champion athletes like Kelly Slater and Mick Fanning. But a few of us in the company have been standup paddling for years now.

Veteran waterman Jimmy Blakeney joins BIC Sport North America (BSNA). US National Champion kayaker and multi-sport waterman Jimmy Blakeney joins BSNA as Product & Marketing Manager for Paddlesports

Rob Tinus, owner of Right Coast Sales, will be joining the Focus Surfboard sales team as the East Coast representative.

Hobie is proud to announce the signing of 3 time World Longboard Champion Colin McPhillips as the newest addition to its team of premier surfers and watermen.

Naish are pleased to announce Gareth Grant has joined their Stand Up Paddle team for the upcoming 2010 European / UK season.