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Privacy Policy


Supconnect, LLC is committed to protecting your online privacy when visiting our Websites and social media applications. The purpose of this policy is to inform you about the types of information we gather about you when you visit Supconnect, LLC, how we use that information, whether we disclose it to anyone, and the choices you have regarding our use of the information. Supconnect, LLC does not require personal information from visitors in order to gain access to any part of our Website or applications. Any personal information you may provide will be on a voluntary basis. By using this Supconnect, LLC website, you signify that you agree with the terms of our current Privacy Policy as posted, as well as the posted Terms and Conditions. If you do not agree with this privacy policy or the Terms and Conditions, please do not use this site or provide any personal information to us.


If you e-mail us for information, we may ask you to voluntarily provide us with personal information including your name, e-mail address, telephone number, and mailing address so that we may contact you to respond to your comments, questions, submissions, postings or requests for information. We or our agencies or fulfillment service providers, on our behalf, may contact you if you elect to participate in our online sweepstakes, contests, or promotions as described below, or to alert you to new Supconnect, LLC promotions, products and Website updates.

We may perform analyses of user behavior to allow us to measure consumer interest in the various areas of our Website for product and Website development purposes. Any information we collect is used for our own internal purposes to improve the content of this Website, to enhance users’ experience when visiting our Website, and to customize the content and/or layout of our pages. All analyses of user behavior described herein will be recorded on a group basis, and such analyses may be shared with our Website development consultants, or employment contractors.

If you participate in our on-line sweepstakes or contest offers or other online promotions, or submit writings, videos, or photographs, we may collect your name, address, zip code, phone number, age, and e-mail address for the purpose of entering you in our sweepstakes or contest and contacting you if you are eligible to receive a prize and otherwise as specified in the sweepstakes or contest official rules or other entry or submission guidelines. If you participate in our on-line sweepstakes or contest offers or other online promotions, we may send you information about Supconnect, LLC promotions, products and Website updates. Your personal information will be kept in a secure database and will be used to alert you via e-mail or regular mail to new Supconnect, LLC promotions, products and Website updates. If you choose to no longer receive information from Supconnect, LLC, you may opt-out from future emails by clicking on the link included in each email sent to you from Supconnect, LLC. Indicate your preference to “unsubscribe” and we will remove you from our list. If you participate in our promotions, sweepstakes, walls, and/or blog(s), we may ask for your name and e-mail address when you submit a posting. Users will be identified by name and, as such, we suggest designating only your first name. Your e-mail address will not be published but will be used to possibly contact you in relation to your comment(s).


You may have the opportunity to utilize Supconnect, LLC applications on third party social media websites and services like Facebook. Consequently, you may share your personal information with that third party social media service provider and they may share data with us. In the event that you choose to provide your information to a third party social media service provider, your information will be governed by the policies of those service providers. We don’t exercise control over third party social media service providers. Those service providers may place their own cookies or other files on your computer, solicit personal information from you and follow different rules regarding the use of the information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit. If you utilize a Supconnect, LLC application on a social media website such as on Facebook, we will have access to your Facebook profile, basic account information and other information that you grant us access to when you connect with our application. This information may include your name, date of birth, telephone number, e-mail address, profile picture, gender, networks, user ID, list of friends, photos uploaded by you and your photo albums and any other public information. This information will not be shared with us unless you accept our social media application. We will use this information only as necessary to operate our application. If you contact us with questions regarding the application, we may use your name and email address in order to respond to your question. We will not store your information and if you remove the Supconnect, LLC application from your Facebook privacy settings we will no longer have access to your information.


The Supconnect, LLC Websites and other social media applications may contain links to other web sites. Supconnect, LLC has no control over and assumes no responsibility or liability for the privacy practices of these websites. You should review the privacy policies of each website you visit.


Like many other commercial sites, our site may utilize a standard technology called a “cookie” to collect information about how our site is used. Cookies were designed to help a Website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was previously browsing the site. Our cookie cannot retrieve any other data from your hard drive or pass on a computer virus. Our Websites may use cookies to enhance your visit. Cookies can securely store a user’s password, personalize home pages, identify which parts of a site have been visited or keep track of your preferences. Our cookies may collect a domain name and track a path through our Web pages. We only use cookies to gather the information indicated in this policy and do not use cookies to gather personal identifying information about you without your consent.


Except as specified herein, we do not share personal information about you with any third party without your permission. Supconnect, LLC may share personal information with our service providers, suppliers or other third parties to the extent necessary or appropriate for them to perform their services for us (for example, a sweepstakes prize fulfillment or delivery service). Supconnect, LLC, from time to time, may share personal information about you with third parties (such as advertising partners) to enable them to contact you about products or services that they offer. When we share your personal information with third parties, they may use the information to send you information on their products or services, but Supconnect, LLC does not allow them to sell or transfer your personal information to others.


The Supconnect, LLC Websites and applications are intended for use by individuals who are 13 years of age or older. If you are under the age of 13, please do not submit personal information to our Websites. Supconnect, LLC does not knowingly solicit, accept, use, disclose or retain personal information about individuals who are 12 years of age or younger.

Contacting Us Regarding Your Personal Information. Questions regarding this Privacy Policy, the accuracy of your personal information, the use of the information or any other questions regarding this website should be directed to:

Supconnect, LLC Website Website Privacy 4646 Bryson Terrace, San Diego, CA 92130 U.S.A.

This Privacy Policy is subject to change at our discretion. All changes will be posted as soon as they go into effect. We encourage you to visit this site often to stay informed. May 2022.

Ad Unit Diagram



Banners on SUP Connect





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Commercials on Standup Paddle TV



15 sec
720x480 flv




overlay #2


15 sec
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icon_demo_age_middle    Age

icon_demo_eth    Ethnicity


male 57% 3-12 1% Cauc.
female 43% 13-17 12% Afr. Am.

18-34 28% Asian

35-49 35% Hisp.

50+ 24% Other



icon_demo_kids_no    Household

icon_demo_cash_100k    Income

icon_demo_education_grad    Education


No Kids
0-17 78% $0-30k 16% No Coll.

Has Kids


0-17 22% $30-60k 17% Coll.
No Kids 0-2
94% $60-100k 28% Grad. Sch.

Has Kids


6% $100k+ 29%

No Kids 3-12

Has Kids


3-12 12%

No Kids 13-17 91%

Has Kids 13-17 9%


Children in Household

Affluent Household

Educated Audience

Why Advertise


Audience & Technology


In an age of media revolution, you cannot afford to be left behind. As one of the original standup paddle media outlets, reaching tens of thousands of people regularly, and having over 3,000 remote media outlets throughout the worldwide web, sponsorship on My Local Lineup SUP is a must-have feature for any company seriously considering to establish, maintain, or advance its place in the stand up paddle world.



Feature Highlights



Have your logo on every page of the world's highest ranked sup site
checkgreen Deliver your campaign message thru dynamic banner formats
checkgreen Have your products featured and editorialized in the Gear Guide
checkgreen Have a commercial running in the Mecca of action sports via Cable TV
checkgreen Have a presence in over 3,000 websites & 75 countries via Sup TV
checkgreen Have the added value of being aligned with pioneers & leaders of the sport
checkgreen Have a media team working round the clock to put you on par with latest technology




World's Highest Ranked Website


Independent 3rd Party Web Rank

Alexa.com is the world’s most trusted, independent website ranking engine, gauging overall traffic to a website but without taking into account video streams. That way of measurement puts Mylocallineup.com at a fair disadvantage since it relies heavily on video content. But nonetheless, Mylocallineup.com comes out as the world’s highest ranked media site that actively covers stand up paddling.

Understanding the Ranking System

Alexa’s ranking works much like a podium, the lower the number the higher up on the podium one is, with, for example, Google standing all the way on top with a #1 ranking, followed by Facebook #2 … Twitter #12, and so on. Alexa’s ranking takes into accounts websites world wide and presents the world ranking and also regional ranking.

Comparing Web Rankings Among SUP Sites


sites rank (10.25.10)
rank (current)
1. mylocallineup.com world 187,689 us 40, 587 link
2. standupzone.com world 232,134 us 61,799 link
3. supsurfmag.com world 461,005 us 209,897 link
4. standuppaddlesurf.net world 590,769 us 245,695 link
5. supglobal.com world  742,514 gb 132,703 link
6. paddlesurf.net world 825,390 us 422,295 link




World's First Standup Paddle TV


Benefits of Advertising on Sup TV

Standup Paddle TV players are spread over 3,000 websites worldwide
checkgreen Standup Paddle TV episodes are seen in over 75 countries across the globe
checkgreen Each Sup TV player is a media outlet to deliver your company's name
checkgreen Your company's ad on Sup TV is delivered in motion picture and soundbite
checkgreen Research shows that video is the most forcefull & effective advertising medium
checkgreen Generate unmatched brand recognition thru message in video and audio
checkgreen Each video ad and overlay on Sup TV is delivered with a link to your website
checkgreen Your company's name delivered in-stream with video to captive audience


High-Caliber Videos

Stand Up Paddle TV, a product of My Local Lineup, was the first of its kind in the world, debuting initially on local cable television in San Diego and later made available online and world wide in response to the explosive global interest it sparked, confirming even further the broad appeal of our high-caliber video production.

Viral Capabilities

Each one of the videos can be virally distributed with a click of a button, via email, through social networks, or by embedding it on other sites (see these functions live on player).

Seen Around the World

As a result of its high-caliber content and viral capabilities, Stand Up Paddle Paddle TV has witnessed about 1,500 views a day just within the first days of launching, with over 3,000 distribution points through the world wide web and being seen in over 75 countries, arguably becoming the world's most powerful and dynamic standup paddle media plaftorm. Advertising through Sup TV is a one shot solution to getting your company's name through over 3,000 websites spanning across the globe!


Sample List of Advertising Outlets via Sup TV


manufactures stores media regions
Hobie.com Surfermagforum.com Kenalu.com
Sup Holland
SupJournal.com Supglobal.com Sup France
StandupPaddleOut.com FordumdeSUP.com Sup Switzerland
DistressedMullett.com SupFrance.com Sup Hawaii
Wernerpaddles.com Kitespirit.com Gokayak.com Sup England
KingsPaddle.com Missionsurf.com Sup Australia Sup Thailand
Supthemag.com SoCalsurfjourney.com Sup France Sup Latin America


This is a short sample list for illustrative purposes



Highly Comprehensive Editorial & Community Platform


Editorial Content

My Local Lineup relies on the most respected and influential players in the world of standup paddling when it comes down to its editorial content. Benefiting from its early and pivotal role in the growth of the sport, the company has a vast sup network, whose members grow the sport, spur innovation, and drive trends.

Community Platform

In addition to its editorial efforts, the company offers a robust social plaftform, which is integrated with Facebook. Many standup paddlers have expressed their frustration with Facebook in that they want to become friends with other standup paddlers, but don't want to give them access to their personal lives, with their wedding pictures, family, updates, etc. So, we've created the Facebook of SUP, where users can login with their Facebook account and befriend others where all we do is talk sup 24/7.  

Feature Chart

 Editorial Content

Community Platform
 Community Platform 
checkgreen Exclusive Articles checkgreen Geo/Cat. Calendar checkgreen Friend's Map
checkgreen Gear Guide checkgreen User Groups checkgreen Event Registration
checkgreen Press Releases checkgreen User Profiles checkgreen Event Announcements
How to's checkgreen User Photos checkgreen Wall Posts
checkgreen Destination checkgreen User Videos checkgreen Photo Tagging
checkgreen Profiles checkgreen User Discussions checkgreen Video Commenting
checkgreen Races checkgreen Social Maps checkgreen Photo Commenting
checkgreen Contests checkgreen Dating Engine checkgreen Article Commenting
checkgreen Standup Paddle TV checkgreen Facebook Integrated checkgreen Social Network Sharing


Added Value


Social Networks
My Local Lineup runs a powerful sup social network enterprise
10,000+ people


Email List

We have large mailing list of watersports enthusiasts all across globe 5,000+ people


Athlete Connection

We work with the best athletes and can present unique sponsorship options world athletes


Event Media Partner

My Local Lineup is the primary media partner of various sup events SUP & More


Editorial Content on Sponsor

We constantly produce editorial content on our sponsors Video & More


Pioneers & Leaders of Standup Paddling

We were there in the beginning, we know and we are among the pioneers
Insiders' Angle






New media is the new dominant standard by which companies either rise or fall in today’s market. And by nearly all counts, My Local Lineup SUP is undoubtedly helping lead the way on the new media of stand up paddling, whether it be on website ranking, online TV, cable TV, or the breadth of web content. Sponsorship on My Local Lineup is a must-have feature for any company seriously considering to establish, maintain, or advance its place in the stand up paddle industry



Helping Lead the Way

Our motto is: "always look for the better stroke." Following that principal through our daily work has earned us an impressive (and arguably, unmatched) record of media achievements, especially as they relate to our standup paddle media efforts. Covering the sport when others deliberately avoided, presenting in-house multi-media editorial content when others offer only forum, blog, or press release material, and pushing toward new frontiers like cable & online television when others were content with simply print and almost-never-upgraded web features have made us a leader in standup paddle media. The record speaks for itself.


Media coverage is given in the sport’s inception when all others turn away

In 2007, the year My Local Lineup was founded, when wooden paddles were still widely used, sup races largely done on surfboards, and virtually no media wanted to touch the sport, we were there on the field, among the few standup paddlers around, witnessing and giving media coverage to the explosive growth of the sport, and seeing standup paddling go from our small group of friends to unthinkable corners of the world.




Site’s web traffic supersedes that of some of the industry’s greatest names

In 2008, while proudly putting standup paddling on the spotlight and delivering a major upgrade to our online platform, we, being only a few years old, overtook decade old names like Rusty's and Surfer's Journal on web traffic and came within inches of reaching leading media websites like Surfing Magazine’s site.



Cable TV show hits the screens during primetime and weekends

In that same year, we expanded to offer not only web content but also a cable television show in San Diego, one of (if not the) the action sports Mecca of the world, where hundreds of industry headquarters converge not only to call their home, but also for numerous trade shows, industry meetings, public fairs, and more. That positioned My Local Lineup TV as a key player in reaching both a highly populated and dedicated action sports community.

Cable TV quadruples in airtime due to demand

In just a matter of weeks, the network quadrupled our airtime as a result of demand. Given the millions of people we were reaching and the degree to which the community is invested in water sports, My Local Lineup TV quickly became a regular feature playing regularly throughout millions of homes in San Diego County.   

World’s first SUP TV begins airing on cable television to 1 million homes

In 2009, we continued to expand and take standup paddling to new frontiers by launching the world's first standup paddle television, at this point on cable TV. Standup Paddle TV began airing to 1 million homes in San Diego County, amounting to a reach of about 3 million people, including prime time and weekends.





SUP TV airs online hitting 3,000 distribution points and reaching over 75 countries   

In 2010, and again, due to demand, Standup Paddle TV later was made available online, becoming a wild success, with 1,500 views a day already in the first two days of its release, turning into what it is today, with over 3,000 distribution points on the world wide web and being seen in over 75 countries, arguably earning the title of the world’s most powerful and dynamic standup paddle media platform.

Exclusive section for sup is released with unprecedented content & features

Also in 2010, we debuted the SUP section of the website, presenting an unprecedented amount of features and a barrage of content, all of which could have been easily labeled the world’s largest standup paddle venue on the web.

My Local Lineup Overtakes Surfing Magazine in web rank

With only three years of existence and with far less resources, My Local Lineup overtakes Surfing Magazine in website ranking, making early 2010 a historical time for the company and proving even further how My Local Lineup’s dynamic, creative, and industrious mode of operation delivers results.

World’s largest media bloc is formed leading to a print/web alliance

Later, we joined hands with Clay Feeter’s Standup Journal, presenting a web/print alliance and forming the world’s largest media bloc in standup paddling. The Journal's pioneering role as the first publication to actively cover the sport and My Local Lineup's leading role on the web and with Sup TV had two frontiersmen join hands to continue to take standup paddling to new heights.

First website actively covering standup paddle to enter the 100K+ group rank

On October, 2010, we made history for the sport once again. We became the first website, of all sites that actively cover sup, to enter the world’s top 100,000+ group of websites in online traffic, with Standup Paddle TV as its top content, showing how the popularity of the sport is reaching ever increasing demographics.   

Revolutionizing upgrade, called ‘Sup Connect,’ is launched for SUP Division

Now, as we continue with our breathtaking impetus of always looking for the better stroke, we’re proud to present one of our greatest product releases, our new and all exciting online platform for standup paddling called ‘Sup Connect.’ Sup Connect contains both editorial content and a social network integrated with Facebook. On the editorial front, the site offers articles of contributors from all over the world, plus it also relies on the excellent work of Clay Feeter, the publisher of Standup Journal. In addition, it’s the new home of Standup Paddle TV, the first and leading video source for the sport worldwide. On the social network front, users can interact with one another via friendships, group discussions, photo sharing, video posting, event registration, and more, boosting the information flow, facilitating community involvement, and serving as a resource for paddlers to grow even more connected.

Many call themselves leaders of sup media. We rather let the record speak for itself

About Us

Connecting Paddlers Around the World to Help Us Grow More Connected and Stronger as a Community.


Standup paddlers at the Battle of the Paddle in Dana Point, CA during the relay race on October, 2010. Photo: Andre Niemeyer


Helping Lead the Way


In 2007, the year My Local Lineup was founded, when wooden paddles were still widely used, sup races largely done on surfboards, and virtually no media company wanted to touch the sport due to its highly controversial relation with surfing, we were there on the field, among the few standup paddlers around, witnessing and giving media coverage to the explosive growth of the sport, and seeing standup paddling go from our small group of friends to unthinkable corners of the world.


Since then, we've worked relentlessly in our service to the standup paddle community, a work that has led us to launch the world's first Standup Paddle TV (both on cable and online), a feature loaded section on our website exclusively dedicated to standup paddling, and now a revolutionizing online platform through Sup Connect. Today, among Standup Paddle TV, Sup Connect, and our alliance with the Standup Journal, our media arm spans over television, web, and print. (Visit Achievements for more on company history.)

About Sup Connect

Sup Connect is the online stand up paddle arm of My Local Lineup, an action sports media company based in San Diego, whose trademark is its all-inclusive and socially oriented approach to water sports. Through SupConnect.com, the company offers several resources for standup paddlers around the world, including Standup Paddle TV, an Online Standup Paddle Community, Tutorials, and more. My Local Lineup also features Standup Paddle TV on its cable television show on iTV channel 16 in San Diego County. (Read about company's president, Andre Niemeyer.)

Tiers & Prices







Have your logo on every page of world's highest ranked sup site
checkgreen Deliver your campaign message thru dynamic banner formats
checkgreen Have your products featured and editorialized in a multi-media Gear Guide
checkgreen Have a presence in over 3,000 websites & 75 countries via Sup TV
checkgreen Have your product featured in a newsletter to over 3,000 Sup-scribers
checkgreen Have the added value of being aligned with pioneers & leaders of the sport
checkgreen Have a media team working round the clock to put you on par with latest technology


See Why Advertise for Data Source & Breakdown





Advertising packages with My Local Lineup are all dynamic in that they are constantly being upgraded to be on par with some of the latest technology. That's why it's important to consider the advertising tier over the items in it. Have the piece of mind of knowing that there is someone working round the clock to present your company's name thru some of the latest and greatest media technology available.





the 1/4 solution the 1/2 solution the full solution the spread solution
logo logo logo logo
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no sup tv no sup tv
no sup tv
sup tv - 750

$249 / mo

$499 / mo

$699 / mo

$1,299 / mo

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ad logo basic advanced premium
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square ("the beginner" - 300x250)
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leaderboard ("the intermediate" - 728x90)
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rel. delivery rate 1x 2x
impressions 5,000 10,000 15,000 20,000
Standup Paddle TV
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views cross cross cross 750
buyer's gudie entries 1 2 4 6
newsletter product feature -- -- -- yes
courtesy banner design -- free free free
courtesy comm. production -- --
-- free
12-month commitment required required required required

price/month $249 / mo $499 / mo $699 / mo $1299 / mo
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