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Ad Unit Diagram

 

 

Banners on SUP Connect



 

sample_100x100

logo
10k
100x100

sample_300x100

half banner
30k
300x100

sample_300x100_no2

half banner #2
30k
300x100

sample_300x100_no3

half banner #3
30k
300x100

sample_300x100_no4

half banner #4
30k
300x100


sample_300x250

square
40k
300x250


sample_300x250_no

square #2
40k
300x250


sample_728x90_thumb

leaderboard
60k
728x90


sample_300x600

half page
100k
300x600


990x30pagewide

pagewide
100k
990x30


 

 

Commercials on Standup Paddle TV



 


sample_postroll

post-roll
15 sec
720x480 flv


sample_overlay

overlay
40k
450x50


sample_overlay_no2

overlay #2
40k
300x50


sample_preroll

pre-roll
15 sec
720x480 flv


sample_companion

companion
40k
300x250

Demographics

 

icon_demo_maleSex



icon_demo_age_middle    Age



icon_demo_eth    Ethnicity



 

male 57% 3-12 1% Cauc.
81%
female 43% 13-17 12% Afr. Am.
2%


18-34 28% Asian
8%


35-49 35% Hisp.
7%


50+ 24% Other
2%



 

 

icon_demo_kids_no    Household



icon_demo_cash_100k    Income



icon_demo_education_grad    Education



 

No Kids
0-17 78% $0-30k 16% No Coll.
29%

Has Kids

 

0-17 22% $30-60k 17% Coll.
52%
No Kids 0-2
94% $60-100k 28% Grad. Sch.
19%

Has Kids

 

0-2
6% $100k+ 29%

No Kids 3-12
88%



Has Kids

 

3-12 12%



No Kids 13-17 91%



Has Kids 13-17 9%



 

Children in Household

Affluent Household

Educated Audience

Why Advertise

 

Audience & Technology

 

In an age of media revolution, you cannot afford to be left behind. As one of the original standup paddle media outlets, reaching tens of thousands of people regularly, and having over 3,000 remote media outlets throughout the worldwide web, sponsorship on My Local Lineup SUP is a must-have feature for any company seriously considering to establish, maintain, or advance its place in the stand up paddle world.

 

 

Feature Highlights


 

Description 



checkgreen
Have your logo on every page of the world's highest ranked sup site
checkgreen Deliver your campaign message thru dynamic banner formats
checkgreen Have your products featured and editorialized in the Gear Guide
checkgreen Have a commercial running in the Mecca of action sports via Cable TV
checkgreen Have a presence in over 3,000 websites & 75 countries via Sup TV
checkgreen Have the added value of being aligned with pioneers & leaders of the sport
checkgreen Have a media team working round the clock to put you on par with latest technology

 

 

 

World's Highest Ranked Website


 

Independent 3rd Party Web Rank


Alexa.com is the world’s most trusted, independent website ranking engine, gauging overall traffic to a website but without taking into account video streams. That way of measurement puts Mylocallineup.com at a fair disadvantage since it relies heavily on video content. But nonetheless, Mylocallineup.com comes out as the world’s highest ranked media site that actively covers stand up paddling.

Understanding the Ranking System


Alexa’s ranking works much like a podium, the lower the number the higher up on the podium one is, with, for example, Google standing all the way on top with a #1 ranking, followed by Facebook #2 … Twitter #12, and so on. Alexa’s ranking takes into accounts websites world wide and presents the world ranking and also regional ranking.

Comparing Web Rankings Among SUP Sites

 

sites rank (10.25.10)
rank (current)
1. mylocallineup.com world 187,689 us 40, 587 link
2. standupzone.com world 232,134 us 61,799 link
3. supsurfmag.com world 461,005 us 209,897 link
4. standuppaddlesurf.net world 590,769 us 245,695 link
5. supglobal.com world  742,514 gb 132,703 link
6. paddlesurf.net world 825,390 us 422,295 link

 

 

 

World's First Standup Paddle TV


 

Benefits of Advertising on Sup TV



checkgreen
Standup Paddle TV players are spread over 3,000 websites worldwide
checkgreen Standup Paddle TV episodes are seen in over 75 countries across the globe
checkgreen Each Sup TV player is a media outlet to deliver your company's name
checkgreen Your company's ad on Sup TV is delivered in motion picture and soundbite
checkgreen Research shows that video is the most forcefull & effective advertising medium
checkgreen Generate unmatched brand recognition thru message in video and audio
checkgreen Each video ad and overlay on Sup TV is delivered with a link to your website
checkgreen Your company's name delivered in-stream with video to captive audience

 

High-Caliber Videos


Stand Up Paddle TV, a product of My Local Lineup, was the first of its kind in the world, debuting initially on local cable television in San Diego and later made available online and world wide in response to the explosive global interest it sparked, confirming even further the broad appeal of our high-caliber video production.

Viral Capabilities


Each one of the videos can be virally distributed with a click of a button, via email, through social networks, or by embedding it on other sites (see these functions live on player).

Seen Around the World


As a result of its high-caliber content and viral capabilities, Stand Up Paddle Paddle TV has witnessed about 1,500 views a day just within the first days of launching, with over 3,000 distribution points through the world wide web and being seen in over 75 countries, arguably becoming the world's most powerful and dynamic standup paddle media plaftorm. Advertising through Sup TV is a one shot solution to getting your company's name through over 3,000 websites spanning across the globe!

 

Sample List of Advertising Outlets via Sup TV

 

manufactures stores media regions
Hobie.com Surfermagforum.com Kenalu.com
Sup Holland
H2Oaudio.com
SupJournal.com Supglobal.com Sup France
Starboard.com
StandupPaddleOut.com FordumdeSUP.com Sup Switzerland
Honoluasurf.com
DistressedMullett.com SupFrance.com Sup Hawaii
Wernerpaddles.com Kitespirit.com Gokayak.com Sup England
KingsPaddle.com Missionsurf.com Sup Australia Sup Thailand
Supthemag.com SoCalsurfjourney.com Sup France Sup Latin America

 

This is a short sample list for illustrative purposes

 

 

Highly Comprehensive Editorial & Community Platform


 

Editorial Content


My Local Lineup relies on the most respected and influential players in the world of standup paddling when it comes down to its editorial content. Benefiting from its early and pivotal role in the growth of the sport, the company has a vast sup network, whose members grow the sport, spur innovation, and drive trends.

Community Platform


In addition to its editorial efforts, the company offers a robust social plaftform, which is integrated with Facebook. Many standup paddlers have expressed their frustration with Facebook in that they want to become friends with other standup paddlers, but don't want to give them access to their personal lives, with their wedding pictures, family, updates, etc. So, we've created the Facebook of SUP, where users can login with their Facebook account and befriend others where all we do is talk sup 24/7.  

Feature Chart


 Editorial Content


Community Platform
 Community Platform 
checkgreen Exclusive Articles checkgreen Geo/Cat. Calendar checkgreen Friend's Map
checkgreen Gear Guide checkgreen User Groups checkgreen Event Registration
checkgreen Press Releases checkgreen User Profiles checkgreen Event Announcements
checkgreen
How to's checkgreen User Photos checkgreen Wall Posts
checkgreen Destination checkgreen User Videos checkgreen Photo Tagging
checkgreen Profiles checkgreen User Discussions checkgreen Video Commenting
checkgreen Races checkgreen Social Maps checkgreen Photo Commenting
checkgreen Contests checkgreen Dating Engine checkgreen Article Commenting
checkgreen Standup Paddle TV checkgreen Facebook Integrated checkgreen Social Network Sharing


 

Added Value


 

Social Networks
My Local Lineup runs a powerful sup social network enterprise
10,000+ people

 

Email List


We have large mailing list of watersports enthusiasts all across globe 5,000+ people

 

Athlete Connection


We work with the best athletes and can present unique sponsorship options world athletes

 

Event Media Partner


My Local Lineup is the primary media partner of various sup events SUP & More

 

Editorial Content on Sponsor


We constantly produce editorial content on our sponsors Video & More

 

Pioneers & Leaders of Standup Paddling


We were there in the beginning, we know and we are among the pioneers
Insiders' Angle

 

 

 

Conclusion


 

New media is the new dominant standard by which companies either rise or fall in today’s market. And by nearly all counts, My Local Lineup SUP is undoubtedly helping lead the way on the new media of stand up paddling, whether it be on website ranking, online TV, cable TV, or the breadth of web content. Sponsorship on My Local Lineup is a must-have feature for any company seriously considering to establish, maintain, or advance its place in the stand up paddle industry

Achievements

 

Helping Lead the Way


Our motto is: "always look for the better stroke." Following that principal through our daily work has earned us an impressive (and arguably, unmatched) record of media achievements, especially as they relate to our standup paddle media efforts. Covering the sport when others deliberately avoided, presenting in-house multi-media editorial content when others offer only forum, blog, or press release material, and pushing toward new frontiers like cable & online television when others were content with simply print and almost-never-upgraded web features have made us a leader in standup paddle media. The record speaks for itself.



2007



Media coverage is given in the sport’s inception when all others turn away

In 2007, the year My Local Lineup was founded, when wooden paddles were still widely used, sup races largely done on surfboards, and virtually no media wanted to touch the sport, we were there on the field, among the few standup paddlers around, witnessing and giving media coverage to the explosive growth of the sport, and seeing standup paddling go from our small group of friends to unthinkable corners of the world.

 

 


2008



Site’s web traffic supersedes that of some of the industry’s greatest names

In 2008, while proudly putting standup paddling on the spotlight and delivering a major upgrade to our online platform, we, being only a few years old, overtook decade old names like Rusty's and Surfer's Journal on web traffic and came within inches of reaching leading media websites like Surfing Magazine’s site.

 



2009



Cable TV show hits the screens during primetime and weekends

In that same year, we expanded to offer not only web content but also a cable television show in San Diego, one of (if not the) the action sports Mecca of the world, where hundreds of industry headquarters converge not only to call their home, but also for numerous trade shows, industry meetings, public fairs, and more. That positioned My Local Lineup TV as a key player in reaching both a highly populated and dedicated action sports community.

Cable TV quadruples in airtime due to demand

In just a matter of weeks, the network quadrupled our airtime as a result of demand. Given the millions of people we were reaching and the degree to which the community is invested in water sports, My Local Lineup TV quickly became a regular feature playing regularly throughout millions of homes in San Diego County.   

World’s first SUP TV begins airing on cable television to 1 million homes

In 2009, we continued to expand and take standup paddling to new frontiers by launching the world's first standup paddle television, at this point on cable TV. Standup Paddle TV began airing to 1 million homes in San Diego County, amounting to a reach of about 3 million people, including prime time and weekends.

 

 

2010


 

SUP TV airs online hitting 3,000 distribution points and reaching over 75 countries   

In 2010, and again, due to demand, Standup Paddle TV later was made available online, becoming a wild success, with 1,500 views a day already in the first two days of its release, turning into what it is today, with over 3,000 distribution points on the world wide web and being seen in over 75 countries, arguably earning the title of the world’s most powerful and dynamic standup paddle media platform.

Exclusive section for sup is released with unprecedented content & features

Also in 2010, we debuted the SUP section of the website, presenting an unprecedented amount of features and a barrage of content, all of which could have been easily labeled the world’s largest standup paddle venue on the web.

My Local Lineup Overtakes Surfing Magazine in web rank

With only three years of existence and with far less resources, My Local Lineup overtakes Surfing Magazine in website ranking, making early 2010 a historical time for the company and proving even further how My Local Lineup’s dynamic, creative, and industrious mode of operation delivers results.

World’s largest media bloc is formed leading to a print/web alliance

Later, we joined hands with Clay Feeter’s Standup Journal, presenting a web/print alliance and forming the world’s largest media bloc in standup paddling. The Journal's pioneering role as the first publication to actively cover the sport and My Local Lineup's leading role on the web and with Sup TV had two frontiersmen join hands to continue to take standup paddling to new heights.


First website actively covering standup paddle to enter the 100K+ group rank

On October, 2010, we made history for the sport once again. We became the first website, of all sites that actively cover sup, to enter the world’s top 100,000+ group of websites in online traffic, with Standup Paddle TV as its top content, showing how the popularity of the sport is reaching ever increasing demographics.   

Revolutionizing upgrade, called ‘Sup Connect,’ is launched for SUP Division

Now, as we continue with our breathtaking impetus of always looking for the better stroke, we’re proud to present one of our greatest product releases, our new and all exciting online platform for standup paddling called ‘Sup Connect.’ Sup Connect contains both editorial content and a social network integrated with Facebook. On the editorial front, the site offers articles of contributors from all over the world, plus it also relies on the excellent work of Clay Feeter, the publisher of Standup Journal. In addition, it’s the new home of Standup Paddle TV, the first and leading video source for the sport worldwide. On the social network front, users can interact with one another via friendships, group discussions, photo sharing, video posting, event registration, and more, boosting the information flow, facilitating community involvement, and serving as a resource for paddlers to grow even more connected.

Many call themselves leaders of sup media. We rather let the record speak for itself

About Us

Connecting Paddlers Around the World to Help Us Grow More Connected and Stronger as a Community.

supconnectabout
 

Standup paddlers at the Battle of the Paddle in Dana Point, CA during the relay race on October, 2010. Photo: Andre Niemeyer

 

Helping Lead the Way

 

In 2007, the year My Local Lineup was founded, when wooden paddles were still widely used, sup races largely done on surfboards, and virtually no media company wanted to touch the sport due to its highly controversial relation with surfing, we were there on the field, among the few standup paddlers around, witnessing and giving media coverage to the explosive growth of the sport, and seeing standup paddling go from our small group of friends to unthinkable corners of the world.

 

Since then, we've worked relentlessly in our service to the standup paddle community, a work that has led us to launch the world's first Standup Paddle TV (both on cable and online), a feature loaded section on our website exclusively dedicated to standup paddling, and now a revolutionizing online platform through Sup Connect. Today, among Standup Paddle TV, Sup Connect, and our alliance with the Standup Journal, our media arm spans over television, web, and print. (Visit Achievements for more on company history.)

About Sup Connect

Sup Connect is the online stand up paddle arm of My Local Lineup, an action sports media company based in San Diego, whose trademark is its all-inclusive and socially oriented approach to water sports. Through SupConnect.com, the company offers several resources for standup paddlers around the world, including Standup Paddle TV, an Online Standup Paddle Community, Tutorials, and more. My Local Lineup also features Standup Paddle TV on its cable television show on iTV channel 16 in San Diego County. (Read about company's president, Andre Niemeyer.)

Tiers & Prices

Mediaguidebanner-3

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FeatureHighlights

 

Description

checkgreen
Have your logo on every page of world's highest ranked sup site
checkgreen Deliver your campaign message thru dynamic banner formats
checkgreen Have your products featured and editorialized in a multi-media Gear Guide
checkgreen Have a presence in over 3,000 websites & 75 countries via Sup TV
checkgreen Have your product featured in a newsletter to over 3,000 Sup-scribers
checkgreen Have the added value of being aligned with pioneers & leaders of the sport
checkgreen Have a media team working round the clock to put you on par with latest technology

 

See Why Advertise for Data Source & Breakdown

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Buyingtiers

 

Advertising packages with My Local Lineup are all dynamic in that they are constantly being upgraded to be on par with some of the latest technology. That's why it's important to consider the advertising tier over the items in it. Have the piece of mind of knowing that there is someone working round the clock to present your company's name thru some of the latest and greatest media technology available.

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SponsorshipTiers

 

LOGO BASIC ADVANCED PREMIUM
the 1/4 solution the 1/2 solution the full solution the spread solution
logo logo logo logo
1 banner
2 banners
3 banners
4 banners
no sup tv no sup tv
no sup tv
sup tv - 750

$249 / mo

$499 / mo

$699 / mo

$1,299 / mo

signup_button signup_button signup_button signup_button

 

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TiersComparison

 

ad logo basic advanced premium
Banners
logo checkgreen
checkgreen checkgreen checkgreen
square ("the beginner" - 300x250)
checkgreen checkgreen checkgreen checkgreen
leaderboard ("the intermediate" - 728x90)
cross checkgreen checkgreen checkgreen
half-page ("the big kahuna" - 300x600)
cross cross checkgreen checkgreen
rel. delivery rate 1x 2x
3x
4x
impressions 5,000 10,000 15,000 20,000
Standup Paddle TV
companion cross cross cross checkgreen
pre-roll cross cross cross checkgreen
rel. delivery rate cross cross
cross premium only
views cross cross cross 750
Other
buyer's gudie entries 1 2 4 6
newsletter product feature -- -- -- yes
courtesy banner design -- free free free
courtesy comm. production -- --
-- free
12-month commitment required required required required

price/month $249 / mo $499 / mo $699 / mo $1299 / mo
signup-button signup-button signup-button signup-button

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