Check out this in depth interview with John Puakea from Puakea Paddle Designs featuring The Catch 22 Stand Up Paddle.

After its 3rd full year of production, the patented LiftSUP handle has been installed in over 60,000 boards and continues to improve the paddling experience based largely on customer feedback.

Red Paddle Co are proud to release the next level in pumping efficiency – The Titan pump.

NOCQUA Adventure Gear makes it Easier than Ever to Light up the Night with the New NOCQUA Sport.

Electrify your Stand-up Paddle Board this Spring with the ElectraFin™ The First Removable Electric Propulsion System for SUP.

To celebrate the holiday season, Supconnect and The supPOCKET have joined forces to offer you a FREE Dry Bag with every supPOCKET ordered!

Take a ride on the 2015 Starboard Astro Inflatable Stream with Dan Gavere.

Community Assistant Alex Mauer gives us the breakdown of the BIC SUP Tracer.

Legendary and world champion surfer Tom Carroll has just launched a new range of standup paddle boards. Take a look at his new TC Paddle Surfing SUP line by watching this beautiful video.

Mistral introduces it’s new 2015 Kailua Fit Inflatable iSUP.

The Holidays aren’t right around the corner anymore, they have arrived and holiday shopping is about to commence in full force. The biggest shopping days of the year, Black Friday and Cyber Monday, to name a few, are days away, so we’ve put together the perfect gift guide of SUP accessories for the SUP’er in your life.

The Schweitzer family goes out for a morning paddle on their Starboard SUPs. As the wind starts to pick up Zane throws a sail on his 10'5" Starboard SUP board with the windsurfing attachment!