Take a look at BOTE's 2015 Lifestyle video - Beneath the Surface. It's a behind the scenes look at the 2015 Lifestyle photo shoot and video filmed in the Florida Keys.

“Why is The Nut so good?…it’s all about the thin waist.” Check out Starboard SUP’s newest creation, “The Nut.”

In addition to launching their 2015 Product line up, Slingshot SUP has introduced it’s Airtech Crossbreed SUP. Check out the video and learn all about it.

Mat Pendle has created the world’s very first half epoxy and half inflatable standup paddle surfboard, called the Pendleboard.

New company, Hornet Watersports, gives you the opportunity to create a custom paddle, whether it be with the logo of your company, or just a cool graphic that looks awesome!

Fin Sciences (FSI) announces a new line of SUP, longboard, and shortboard fins that feature scientifically proven technology never before utilized in board fin design.

Rediscover your roots with the brand new Naish Surfboard Series, a result of our collaboration with legendary surfer and shaper, Gerry Lopez.

Boardworks SUP to Debut at 2014 Paddle Expo with System X Distribution. Boardworks Surf will be using System X Distribution to distribute Boardworks Inflatable SUP’s and Badfish SUP products to the European Market.

B-Rays are all the rage with paddlers in Santa Cruz. Cove Water SUP in Santa Cruz gives the Boardworks B-rays a 5 Star Review. Read about it here.

Werner Paddles announces a new paddle specifically designed with women in mind. With the help of some amazing female athletes and manufacturing technologies, we matched our small or mid-sized blades with a new small shaft and small grip.

The next big thing in SUP is coming 9/1/14 in the form of Werner Paddles. Check it out!

“Shark Tank” Company Tower Paddle Boards Named “#1 Fastest-Growing Private Company in San Diego”