BOTE have introduced a very chic new model to the 2014 range, the Drift Inflatable. This go-anywhere,do-anything paddle board features the first ever wood inlay deck, making it Tackle Rac compatible and perfect for summer fish-cruising.

We were privileged to host SUP Think Tank's co-founder, Matt Friedman, who talked us through some of the finer points of the new ConnexSUP and the LiftSUP.

ConnexSUP is a new, simple solution to mounting an overwhelming number of new accessories being introduced into the SUP marketplace.

Naish have released their 2014 Mana Series - a compact, all-around wave catching machine, perfect for learning, progressing, cruising and catching waves.

Naish's range of all-around cruising and racing boards are here. Check out the official word below for all the details.

Here's 6 big Reasons the LiftSUP is arguably the most useful, multi-purpose and downright handy SUP accessory on the market.

Mistral releases a new revolutionary internal construction technology for Inflatable Paddleboards called iCROSS.

The NEW RED DOT SUPs from Mistral are the perfect board for the first time paddler and are ideal for SUP schools and rental centers.

Steamrolling from their innovative start-up success, SUP Wheels® has kicked off 2014 with the official launch of their newest model, SUP Wheels® Evolution.

BOTE is giving away a brand new pink lowrider this coming Valentine's Day. Click to find out how you can win. 

SAN Diego, California - ULI Boards has just released a great new profile clip that explains the history and brand ethos behind these premium inflatable boards.

CARLSBAD, California - The latest product to come from the crew at SUP Think Tank is their patent pending universal mounting system called ConnexSUP. The patent pending universal mounting system functions as an interface between the deck of an SUP and the burgeoning accessory market.