In this video we see how to easily install the revolutionary LiftSUP handle into your paddleboard.

The Supconnect Summer Gear Guide for 2014, highlighting the best boards, accessories, paddles and extras.

ConnexSUP is a new, simple solution to mounting an overwhelming number of new accessories being introduced into the SUP marketplace.

Supconnect introduces Tailwind Nutrition - a no-nonsense product that gives you energy, electrolytes and hydration for training.

Here's 6 big Reasons the LiftSUP is arguably the most useful, multi-purpose and downright handy SUP accessory on the market.

Steamrolling from their innovative start-up success, SUP Wheels® has kicked off 2014 with the official launch of their newest model, SUP Wheels® Evolution.

Bear Grylls, the unofficial camping and fire building champion of the universe, is developing a stand up paddle board tent concept that is set to take SUP camping to new heights.

CARLSBAD, California - The latest product to come from the crew at SUP Think Tank is their patent pending universal mounting system called ConnexSUP. The patent pending universal mounting system functions as an interface between the deck of an SUP and the burgeoning accessory market.

SAN DIEGO, California - Fins are one of the most crucial parts of our equipment setup, but we don't always put that much thought into what makes them tick. Without them we'd all be doing 360's on the way down a wave's face - or falling before that happens. This week we asked the new Women's Stand Up World Tour Champion, Nicole Pacelli, about her choice in fin.

VANCOUVER ISLAND, Canada - Winter presents a tricky dynamic for paddlers. It can be difficult to strike a balance between layering up to stay warm and staying loose. To get some insight into this seasonale issue, we spoke with Dom Moore from Ocean Rodeo about the science behind OR’s thermal layers and dry suits and why they’re so effective for winter paddling in all conditions.

Enjoy several brief videos that display new stand up paddle boards and gear from the Summer Outdoor Retailer Show 2013!

Beginning in 1996 Ocean Minded started providing comfortable, durable sandals for surfers and those who were inspired by coastal living. ·17 years later Ocean Minded is still providing footwear that many stand up paddlers are finding helpful for their paddling needs.