Icon Sports Group named as Exclusive Canadian Distributor for Rogue SUP
Rick Karr (left) going in for a ride and the all arounder leaning against the Rogue SUP automobile. Photo Courtesy: Rogue SUP.
Rogue SUP in Style
Rogue SUP All-Water Boards in their Environment
VANCOUVER, British Columbia – Icon Sports Group is excited to announce that they have been named as the exclusive Canadian distributor of Rogue Stand Up Paddleboards. Active distribution for the brand is already underway and Rogue SUP enters the Canadian market with an impressive line of boards and paddles that feature hot graphics and quality construction – A combination that will set the brand apart in a market that will experience tremendous growth this year.
In addition to their popular ‘All-Water’ boards for the everyday user, they have added a full-blown race division to their quiver including the 12’6 ‘Outlaw’ and a new 11’3” ‘Drifter’ board with rugged forest artwork that is exclusive to the Canadian market. And while their graphics help them stand out on the board rack, Rogue is the first company to offer female-specific boards, designs and artwork for a segment that represents almost 50% of the market.
“We had a chance to test the brand in Canada last year with success and we’re excited to now offer our complete line to dealers across the great white North” says Rick Karr, Owner of Rogue. “We feel confident that Icon Sports will represent our brand and even help us develop our line to further reflect the demands ofthe Canadian market” he adds. The brand, which emphasizes fun, fitness and lifestyle, has been growing exponentionally in the US and has recently expanded to Europe and South America.
The official launch of the brand happens this weekend at the Outdoor Adventure Show held at the Vancouver Convention Centre, March 18 & 19th. With a booth located across from the whitewater pool, they will introduce the brand to the market and host a number of events including on-water demos and contests. The following week, Rogue will receive more exposure at the Calgary Outdoor Adventure Show.
Stand Up Paddleboarding (SUP) is the fastest growing water sport in North America and has quickly evolved from its surfing roots into flatwater cruising on the oceans and lakes and most recently to the rivers on rapids and whitewater. To help promote the brand in Canada, Icon Sports and Rogue will announce the signing of their first Canadian brand ambassador this week and you’ll get a chance to meet them on CityTV’s Breakfast Television program, Friday March 17 betweem 6-8:30am.
About Rogue SUP (San Clemente, CA)
Rogue Stand Up Paddleboards is a “SUP only” company focused on the design, development and production of quality Stand Up Paddle board products for surfing, flatwater racing, cruising and rivers. Our graphically drenched All-Water boards have broad appeal and our HollowTEC™ Carbon and SpeedTEC™ Carbon Race constructions put our race and touring boards at the front of the pack. (www.roguesup.com).
About Icon Sports Group
Canada's leading edge SUP distribution and marketing group. We help brands grow in Canada's unique environment that extends beyond just distribution and sales. We are a marketing savvy group that allows us to promote each brand according to their core values and brand direction. Icon Sports is the exclusive Canadian distributor of Rogue SUP. (www.iconsports.ca).
Dealer Sales: BC, AB, SK (Ian Nelson Agency - [email protected])
Dealer Sales: ON (Scott Young 426 Inc. Sales Agency - [email protected])