HOLLYWOOD, California — Body Glove, producer of swim, active and watersports gear for 66 years, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. Body Glove aims to expand its devout fanbase and looks to rygr to lead the brand’s public relations efforts in the United States.
“As pioneers of the wetsuit and surf category, Body Glove today delivers innovative, stylish products backed by more than a half century of experience and investment in the watersports market,” says Peter Maule, Marquee Brands Sr. Vice President, Sports and Active. “rygr's partnership will support ongoing work to elevate Body Glove, expanding upon this iconic brand's current stronghold in the industry and tapping into its global core consumer base.They will also support the brand's exponential retail expansion, drawing new eyes within the market to Body Glove's diverse product offerings and new initiatives.”
Photo Courtesy: Body Glove
Body Glove was founded as a family-owned business rooted in the surf and watersports culture in1953 when twin brothers Bill and Bob Meistrell invented one of the first neoprene wetsuits in Redondo Beach, California. Today within the Marquee Brands portfolio,Body Glove’s goal is to produce superior products and events designed to create happiness in and around water. Serving both the demands of the dedicated all-season surfer and the eco-conscious activewear consumer from the sand to the city allows Body Glove to appeal to discerning audiences.The brand currently markets swimwear, athlete-inspired activewear, accessories, footwear, all-season wetsuits and watersports equipment including inflatable stand-up paddle boards, inflatable kayaks, and PFDs embraced by the global watersports community.
“We are fortunate to partner with a range of trusted partners and rygr is no different in our expectation of maintaining excellence within the Body Glove brand,” says Body Glove Marketing Director Nick Meistrell, grandson of co-founder Bob Meistrell. “Body Glove is a timeless brand tirelessly innovating above and beyond the iconic collections captured by the zeitgeist of the 1980s and ’90s. We are looking to this partnership with rygr to increase awareness of the brand’s calculated growth, such as with our sustainable activewear and some of the warmest wetsuits on the market.”
rygris an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate 360-degree product and brand campaigns. Based in Carbondale, Colorado, rygr’s team of innovative marketers currently represents leading active brands, such as KEEN Footwear, Fjällräven, Salomon, Hyperlite Mountain Gear and Tender Corporation.
Photo Courtesy: Body Glove
“Now is the ideal time to bring a fresh light to the Body Glove story of condition-tested wetsuits, swimwear and athletic wear for today’s active consumer,” says rygr Principal Brian Holcombe. “Body Glove invites a new generation of outdoor enthusiasts to discover a quality heritage brand that has continued to evolve and set trends.
For information regarding Body Glove, contact Account Manager Katherine Peach at [email protected]
About Body Glove
Since 1953, Body Glove has been all about the water. Body Glove has established itself as the leading watersports brand in the world by providing innovative, high quality products that protect people and enhance their lives. While 66 years have passed since Bill and Bob Meistrell founded Body Glove, the company still embodies their ambitious spirit of innovation through watersports adventure. Inspired by their legacy, and backed by over 6 decades of quality, we continue to develop innovative products to enhance comfort, safety and fun for all, both in and out of the water. Body Glove is committed to protecting our environment through the way we make our products as well as through the organizations that we support. Learn more at www.bodyglove.com.