In a multi year commitment, Turtle Bay Resort has stepped up to become an Official Tour & Series Partner and establish itself not only as the Headquarters to the Waterman League, but also the Official Resort of both the Stand Up World Tour and Stand Up World Series.

Check out Noa Yap's latest SUP Surfing video offering, showing off an average day with buddies on Maui.

The good folks behind Honolua's Ultimate SUP Showdown got a major publicity boost when Robin Thicke posted this photo on Facebook with the following message.

We are stoked and proud to unveil Honolua Surf Co's Ultimate SUP Showdown's first magazine cover for the paddler.co.uk. 

Check out this video of former World Tour surfer, Rob Machado, going for a downwind session in some stormy conditions in Hawaii.

Read the exclusive Supconnect interview with Mistral team rider, Jenny Lee.

Check out this awesome video of Kai Lenny and kite surfing sensation, Airton Cozzolino having fun in Hawaii last year. It's an oldie, but still a goodie if you're looking for a way to pass the time today.

Watch this epic video of naish team riders scoring perfect, uncrowded surf on the Big Island.

Watch Kai Lenny's latest GO Pro clip, showcasing his recent adventures in SUP, Windsurf, Kite Surf and Surfing on the islands.

This past weekend was another big weekend of results for team SIC at Paddle Imua for the first big downwind race of the year.

Aerosmith frontman, Steve Tyler, and his family go on a SUP holiday in Hawaii.  

SIC is proud to announce it will be the official board sponsor of the 2014 Paddle Imua event held on May 3, 2014.