MAUI, Hawaii - SIC Maui recently shared this epic video of its team riders flying down Maliko, Maui, showing off what the new 2014 SIC Bullet 17 and 14 V.2. can do.

CARLSBAD, California - The latest product to come from the crew at SUP Think Tank is their patent pending universal mounting system called ConnexSUP. The patent pending universal mounting system functions as an interface between the deck of an SUP and the burgeoning accessory market.

SULTAN, Washignton - Opening week of 2014 at Werner Paddles marked a new beginning, as 11 year veteran of the company, Danny Mongno, takes over as the marketing manager.

DESTIN, Florida - BOTE Board has just released their highly anticipated 2014 Catalogue. This year is shaping up to be the biggest for BOTE, who will be showcasing their new Fish, Paddle and Surf SUP's at the Surf Expo trade Show in Orlando this week, from January 9-11, 2014. 

HAIKU, Hawaii - Naish are very pleased and proud to introduce the Odysseus - a board you'll never outgrow.

SAN DIEGO, California – YOLO Board San Diego is excited to be a part of the up and coming seaside community of Point Loma. The complete standup paddleboard (SUP) outfitter has recently relocated from Old Town San Diego to a new store at 1055 Rosecrans Street in the heart of Point Loma and within walking distance to the water.

HAIKU, Hawaii - Naish has introduced a range of Limited Edition, ultra lightweight, extremely stable boards designed for highly advanced riding in small to medium waves.

SAN DIEGO, California - With the holidays fast approaching, we’re spreading the Turkey Day love by listing the biggest and best deals out there over the holidays from our favorite brands, both in stores and online.

SALT LAKE CITY, Utah - Glide SUP announces the release of the Keiki kids stand up paddle board - designed specifically for young paddlers.

SAN DIEGO, California - One of the greatest things about being part of a sport/lifestyle like Stand Up Paddling is being able to do it anywhere. Not just around your home town or even other parts of your country, but anywhere around the world - provided there is water. Paddling in other parts of the world allows you to experience a new place in a familiar way, adding a new dynamic to any trip. One of the biggest drawbacks to traveling is the criminal charge that most airplanes place on taking a board. This is why inflatable boards come are so handy. To help us better understand the process of traveling with an inflatable board and what the pro's are, we've broken down five easy points to consider.

Learn how to cut a stand up paddle, step by step, with a video tutorial, interactive slideshow, and a complementary article, coming straight from Bob Long, the owner of arguably the first SUP Shop in California.

WIERDEN, The Netherlands - Mistral reflects on its legacy in windsurfing and talks about their new range of Stand Up Paddle race boards, set to rock the world stage in 2014.