Focus™ Surfboards & SUPs welcomes local Hawaiian SUP rider and expert, Sam Pa’e, to the Focus™ SUP Team Riders.   Recognized as a huge talent in SUP wave riding and sport outreach, Focus™ is thrilled to add Pa’e to their wave riding family.

Rogue Stand Up Paddleboards lives up to its name by taking its product line where other SUP companies have steered away ... AWESOME GRAPHCIS!!! Based out of San Clemente, CA.

Boardworks announced that Blane Chambers of Paddle Surf Hawaii has signed on to be the latest addition to the newly formed SUP division. “We are positioning ourselves to be the leader in the Stand Up Paddle industry," commented Mike Fox.

Boardworks announces a new Paddle Sport Division.  “Stand Up Paddling has been among the bright spots at retail in a very tough market,” said Boardworks’ Bob Rief.

Ernie Higgins, a veteran surfboard craftsman with labels under his belt like G&S and Eaton, is always open to delving into a novel way of carving watercrafts -- hence, his company's name, "Waterlines Unlimited."

Yolo Board, a Florida-based company with a focus on stand-up paddle boards, launched a kayak-sup hybrid, called "Yolo Yak." Made out of polyethylene, that plastic material found in kayaks, Yolo Yak is more durable than a fiberglass surfboard and fairly light for its size.

Design is performance inspired by passion. Surftech has assembled the world's best designers to produce the sport's best boards. Inspired by the passion that brings paddlers to the water every day, Surftech stand-up paddleboards are simple, sleek, and powerful enough to change the way we live.

SAN DIEGO, California - This is a courtesy annoucement regarding Supconnect's scheduled maintenance to the website taking place on Wednesday, October 23, 2013. The site will be down for a few hours, but don't go too far...

There are only 3 DAYS LEFT in the 2013 Supconnect SUP MAN, SUP WOMAN & SUP GROM awards! Spread the word and let's watch the final vote count over the next few days! Also, did you know the winners are chosen based on 4 criteria, and not exclusively on vote count? Click "Read More" for details.

On September 24 and 25, Stand Up Paddle Industry Association (SUPIA) members gathered at Aliso Creek Golf Course for its first SUP-IA SUMMIT. Guest speakers, panel lead discussions and quite few drifting conversations allowed the group touch base on a range of topics from the growth and development of SUP, youth involvement, water access, government regulation, safety, and the Olympics.