Boardworks announced today that 17 year old SUP phenom, Slater Trout, has signed on to join the Boardworks Elite Team for 2012. “We are so stoked to have Slater join our team.

Pryde Group, a leader in action water sports and owner of the NeilPryde, JP Australia and Cabrinha brands, is proud to announce the acquisition of Imagine Surf, a major player in the stand-up paddle (SUP) industry.

On two different paddles, we happened upon a pretty good sized adult Manta Ray and were able to quietly paddle with it for well over 30 minutes, as it glided effortlessly below us, not at all spooked by our presence.

Surf, skate and beach lifestyle brands note busy days and renewed energy in the market.

Naish International and Dave Kalama have parted ways after a three year relationship that helped to spark the amazing growth of Stand Up Paddling across the globe.

Surf Expo, a highly popular tradeshow traditionally for the surf industry, begins today with its winter edition and once again opens its arms wide open for the stand up paddle board industry.

Our world was rocked this week with the news that Harold Iggy, my dear friend and shaper for over thirty years had passed away from a heart attack while standup paddling in Kailua Bay.

As you may be aware, Outdoor Industry Association is hosting the second annual OIA Outdoor Inspiration Awards presented by adidas Outdoor in a couple of weeks (at Outdoor Retailer), specifically to recognize the programs, people and companies that are breaking new ground and getting people active outdoors.

A Shore Thing, the beach lifestyle branch of Incite Brands, now offers a full array of stand up paddle board shirts, tailored to specific demands of the sport and its lifestyle.

The stand up paddle board industry had one big victory by having a stand up paddle board included in this Year's Men's Journal Best Gear of the Year List. And Boardworks, the company whose board was selected, has all the more to celebrate. See the whole list and which board was selected for that premium spot.