The Butterfly Effect is continuing its 2016 BE World Tour with the third annual Butterfly Effect California event and a variety of activities, all to promote women in water sports and to bring awareness to this year’s charity, Boarding for Breast Cancer Foundation and their mission that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention.

The second Annual Standup for the Cure, Muskegon, hit the beach of Harbor Towne on Saturday morning to help continue the fight against breast cancer. The standup paddle board event is organized to help support the local affiliate of Susan G. Komen, a foundation dedicated to breast cancer research. Support was strong with 540 registered paddlers getting into gear for the 5K race on Muskegon Lake.

Local Austin non-profit The Flatwater Foundation held it's annual fundraising event, Tyler's Dam That Cancer, for the seventh year, exceeding their fundraising goal of half a million dollars, raising $515,000 to help fund critical mental health programs.

On July 23, eighteen paddle boarders will set out to complete a round trip paddle to the Isles of Shoals as part of the event called the Stand Up for Littles IOS Invitational. As a fundraiser for Big Brothers Big Sisters of New Hampshire (BBBSNH), the charity paddle to the island chain, which is located approximately 6 miles off the New Hampshire coast, has become a staple in the Northern New England paddle board scene, and a bucket list event for many.

Pink is the theme this fall during Breast Cancer Awareness Month as Hyatt Regency Maui Resort and Spa hosts its third annual Maui Paddle for a Cure event on Saturday, October 1. Maui Paddle for a Cure is a fun, non-competitive event for stand up, kayak and canoe paddlers along the beautiful shoreline of Ka’anapali Beach that raises funds to benefit Susan G. Komen.

Standup for the Cure Announces 2nd Annual Muskegon Event to benefit Susan G. Komen Michigan and Support Local Women Needing Breast Health Services.

The Flatwater Foundation is pleased to announce a partnership with Tahoe SUP as the official paddle board sponsor for this year’s Tyler’s Dam That Cancer event, taking place on Monday, June 13, 2016.

The Flatwater Foundation is excited to announce the return of their annual fundraising event, Tyler’s Dam That Cancer, taking place on Monday, June 13, 2016. The Flatwater Foundation created the event seven years ago to raise awareness of the importance of mental health support and each year, Tyler’s Dam That Cancer invites participants to travel a 21-mile course from Mansfield Dam on Lake Austin to Tom Miller Dam (Hula Hut) on stand-up paddle boards.

Standup for the Cure’s Fifth Annual fundraising event and one of the largest paddle competitions in the world, is scheduled for Saturday, May 7, 2016 at 9am at Newport Dunes in Newport Beach, California.

SIC Global Team Athlete Andrea Moller hosted the 4th annual Imua Keiki o ke Kai presented by Paddle Imua & Bluesmiths. Imua Keiki o ke Kai was held on Sunday, April 3rd at the Hawaiian Canoe Club in Kahului, Maui. Imua Keiki o ke Kai is a unique event to provide children with special needs an opportunity to bond and participate in ocean sports with a who’s who list of top professional water sports athletes.

Clean water is worth standing up for. On April 16, nearly 300 clean water supporters demonstrate their enthusiasm for one of our most important resources while enjoying a fun filled standup paddle board race and celebration — Stand Up for Clean Water. 2016 guests include Robert F. Kennedy, Anthony Vela, Aidan Gallagher, Erika Benitez and more!

On Saturday, April 16, Los Angeles Waterkeeper invites clean water supporters and outdoors enthusiasts to Stand Up for Clean Water — one of the largest stand-up paddle boarding events in Los Angeles and a Waterkeeper Alliance SPLASH Series Event presented nationally by Toyota and locally by Whole Foods Market.